All Posts Tagged Tag: ‘webpronews videos’
Cloud computing is responsible for a large amount of untapped marketing opportunities for businesses of all sizes. We tend to think about enterprise level businesses when we think of cloud infrastructures and implementations, but in reality, small businesses have just as much reason to turn to the cloud than the big companies, if not more.
As Google continues its push to get businesses using Google Apps, the company has now introduced the "Go Google Cloud Calculator". This is a tool that lets you enter your company’s name, tell it how many employees you have, and gives you Google’s estimates for how much money you could save, how much more productive you will be, how much more storage you will get, how many hours you will save, etc.
With all of the struggles and controversies surrounding the news industry these days, there is a lot of confusion out there about what falls under fair use and what doesn’t. The more savvy bloggers who have been in the game for a while usually have a better grasp on the concept, but there are still plenty of others who aren’t so well versed. After all, anyone can start a blog, and not everyone comes from a news or legal background.
Early in the week, Twitter revealed its new "Promoted Tweets" feature, or ad platform (though the company doesn’t like calling it this), and essentially its long awaited business model. The jury is still out on how successful a business model this will be, but it’s already created a huge amount of buzz, and Twitter has grown enormously up until this point without a business model.
The state of the news industry continues to be brought up on a frequent basis. Is journalism dying? Should publications put up paywalls? Should they block search engines and news aggregators. These are all questions that continue to be brought up repeatedly.
Ever since blogging became popular, people have been trying to make a living at it. A few have been successful, but many eventually give up, or if they actually do continue to blog, they aren’t making anything. In a session I attended about blogging at SXSW last month, one of the panelists asked the question, "how many of you have a blog?" Nearly everyone in the room raised their hands. Next, they asked, "how many of you are earning with your blog?" Very few people raised their hands.
As online marketing and search engine marketing in particular have evolved over the years, more and more metrics and data sources have become available to marketers. This is a great thing for analyzing campaigns and strategies, learning from them and improving upon them. However, all of this data can get extremely overwhelming, which is why it’s important to have strategies for the analytical process itself.
Since Bing launched last year, it has placed a great deal of emphasis on giving answers beyond just the "ten blue links." In reality, the major search engines each offer much more than these ten blue links (the standard of the old days of search). Google, Yahoo, and Bing each offer a variety of ways for users to obtain the information they’re looking for through various search options, blended search results, and other products altogether.
How important is your domain name to you brand? Most online businesses would probably consider it to be quite important, and with good reason. Sometimes before searching, customers may simply opt to go to the "yourbrandhere.com" URL simply because it makes sense. Now, sometimes that URL is already taken, and for start-ups, that’s something to consider in itself.
At SES Chicago last year, Yahoo VP of Consumer Products, Larry Cornett suggested that blended search results bring businesses a broader range of SEO opportunities, a chance to take control of their brand, and a potential increase in qualified clicks. While these blended results can tend to divert users away from organic listings, as SEO Dave Naylor pointed out at that same conference, Cornett does have a point.
You’ll often notice than when a new web service or marketing strategy gets starts getting some buzz, it will often be referred to as a "_____ killer", when in most cases this turns out to be greatly exaggerated or just plain wrong. For marketers, it’s important not to get too caught up in this kind of mentality, because as long as you have an audience and they can still be reached through some channel, that channel is alive and well.
In case you missed it, WebProNews streamed a live interview with Google’s Matt Cutts from SMX West in Santa Clara. It’s hard to narrow down the discussion to a singular topic, but here are some of the things touched upon in the video:
As you know, Microsoft and Yahoo were recently granted regulatory approval on their search and advertising deal, and we’ve discussed what this might mean for search engine optimization. WebProNews stopped by the Yahoo Headquarters in Sunnyvale before heading to SMX West in Santa Clara this week, and talked with Shashi Seth, Sr. VP of Yahoo Search Products about the deal, how it will be integrated, and timing, among other things.
When businesses think about search and social media, a great deal of the time, they are thinking about traffic, customer engagement, and brand awareness. While these are all good things to consider, there may be more to that last one that you have spent much time thinking about.
Time is a valuable resource, and that’s why it is more important than ever to manage your time wisely.
"Typically in the SMB space, people have very little resource[s], so you see people trying to get a lot done with a very small staff – maybe one person in their marketing department trying to do it all," Kim Albee, CEO of Genoo told WebProNews in a discussion at the Online Marketing Summit. "And then you look at the world today…" You’ve got social media, your website, search engine rankings, lead capturing, and all kinds of stuff to worry about.
Tracking offline conversions has been a challenge for businesses for years. As long as the Internet has been widely used to drive business, tracking online marketing efforts to offline purchases has been no easy feat, but while there is no silver bullet approach, rest assured, there are ways to make it easier.
As the web quickly becomes more mobile and social than ever, we see apps filling voids that were mostly left empty throughout the history of search and social media. People are increasingly sharing their locations with their friends, certain apps, certain sites, and even the world.
Living ‘green’ seems to be a growing theme to help make our planet become a more eco-friendly environment.
Regen produces personal and home electronics that make creating your own power possible, by using sun light. The ReNu tablet is the first item the company is bringing to the market.
Jon Pollock, Polaroid’s Chief Marketing Officer, spoke with WebProNews about the new addition to their Polaroid collection during CES 2010 in Las Vegas. In 2008 Polaroid ended its line of Instant Film cameras, but the company has decided to bring back its traditional Polaroid OneStep camera. Althought the Polaroid camera will contain many of the same qualities as previous ones, this time it will have a contemporary twist.
As we discussed before, Internet-ready vehicles were one of the more interesting themes throughout the recent Consumer Electronics Show (CES) in Las Vegas. One vehicle in particular that WebProNews got an up-close look at was the 2011 Ford Super Duty, which the company refers to as a "contractor’s dream."
If you’re interested in new trends in advertising, you may be interested in the possibility that you will be seeing trucks driving around playing full HD videos. Hopefully you won’t be so interested that you stop paying attention to the road.
Flick Studio is making these trucks with the hopes that companies will be interested in purchasing them for their own advertising purposes. The idea comes from trucks that are already out there, which feature rolling ads. This takes the concept to a whole new (and likely expensive) level.
As you know full well, the search industry is constantly changing, and that means SEOs and businesses must adapt. This is always made abundantly clear at the change of each year as the previous year is reflected upon, and predictions about trends in the upcoming year are discussed. SEOs know that adaptation and ongoing education are crucial. The problem is that businesses don’t always understand just how much the search landscape actually does change. This can present a whole different set of challenges for both the small business and the professional SEO.
The Consumer Electronics Show (CES) in Las Vegas wrapped up this past weekend, but the experience will be felt throughout the year as the companies that demonstrated upcoming products release those products to the world. One of the companies presenting at the event was Verbatim, and they have some new portable data devices on the way.
WebProNews got a look at some of the company’s upcoming offerings, which can be viewed in the following clip:
The most powerful marketing campaigns are often the ones that we as consumers can identify with or connect to in some way. One way that businesses invoke such a feeling from potential customers is by telling a story with their marketing. This is called (appropriately) storyteller marketing.
Arguably the biggest news in the tech industry so far this year, has been Google’s launch of the Nexus One smartphone. The company rocked the mobile space when it announced that it would be selling the device on its own without the need of a carrier contract (although such contracts are available).
In a recent article, we looked at a debate over what is better between search engine optimization and pay-per-click. Of course both should be used typically, but on a recent panel at SES Chicago, participants were asked to pick a side to highlight the benefits of each compared to the other. It made for some pretty interesting conversation.
In keeping with the theme of reflecting upon the year 2009, we thought it would be fun to go back through our video archive and find the ones that were the most popular from this year. It turns out, WebProNews readers (or viewers rather) really wanted to watch Matt Cutts videos. He appears on the list several times.
Here are the top ten WebProNews videos of the year by views:
Over the course of 2009, a consistent theme that Google has been involved with is that of speed. In announcement after announcement, Google has talked about the importance of speed on the web, and how the company wants to do everything it can to make the web a faster place. Has it occurred to you that how fast your page loads may have a direct effect on how your site ranks in Google?
As I’ve noted in the past, Wolfram Alpha, the much-hyped
search computation engine that was supposed to be the future of search hasn’t exactly set the world on fire. As of November, Compete data indicates it was receiving under 300 thousand unique visitors in the US. To put that into perspective, Ask.com had over 41 million.
Part of managing your online reputation involves your strategy for handling the negative commentary that you acquire. If you write articles on the Internet, use Facebook, Twitter, or other social media outlets, or simply have a prodcut that people talk about, there is a very good chance you will encounter comments somewhere on the web that are less than favorable.
We generally hear from the search engines that having a good product will usually lead to your ranking better. This is kind of what Laura Lippay, Director of Technical Marketing at Yahoo discussed with WebProNews at the SMX Advanced conference this week. What tactics do you use to outrank your competitors? Tell us about them.
Abby Johnson of WebProNews had a nice chat with FindMeFaster’s Matt Van Wagner about PPC campaign strategies and ad copy at the SMX Advanced conference in Seattle this week. For one, they discussed how to get a good quality score right from the beginning. Talk about your strategies for achieving a good quality score.
WebProNews recently spoke with Search Engine Land Assignment Editor, and SmallBusinessSEM.com Blogger Matt McGee about local search and its impact on business owners. The local search game has changed over the years, and even more so within the last couple months. Do you think a Google search is the most important place to be found in local search? Share your thoughts.