All Posts Tagged Tag: ‘WebProNews interviews’
Last month, Adobe announced that it had acquired EchoSign, a provider of electronic signatures. WebProNews recently discussed the evolution of e-signatures and cloud-contracting and the future of the technology with EchoSign’s Founder and former CEO Jason Lemkin (now working for Adobe). “Although electronic signatures were validated when Bill Clinton signed the Federal E-SIGN Act into law on October 1, 2000, …
Late last month, augmented reality developers Layar announced that it was making its platform available to all developers of iOS apps, opening the door for a lot more innovation and practical use-cases for AR technology. "All apps and services that have a location aspect can now easily and without license costs be enhanced with an AR view of their content," Layar co-founder, Maarten Lens-Fitzgerald told WebProNews. "It fits with the new trends within the AR industry, which is the democratization of this new medium – lowering the barrier to enter the new realm of AR."
A couple weeks ago, we reported that DuckDuckGo had followed its own blocking of content farms (like eHow) by promoting content from wikiHow. This begged the question: how much better is wikihow’s content? We had a conversation about that with Jack Herrick, founder of wikiHow (and one-time owner of eHow).
Gabriel Weinberg, founder of alterative search engine DuckDuckGo sat down to talk with WebProNews about what people can get out of DuckDuckGo that they can’t get from the Google experience.
"I’m not anti-Google," he says. "I know that they take privacy very seriously, and I respect what they’re doing, but they’re doing a few things that – one they can avoid, and one they can’t avoid – and both of which, we don’t do."
As you may recall, about a year ago, the Federal Trade Commission (FTC) set some guidelines into motion, concerning endorsements and testimonials. The main point of these guidelines was to ensure full disclosure when people lending endorsements and testimonials receive any kind of compensation from the marketer or advertiser.
Late last year, Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) shared some interesting findings from a survey on ad technology, and found that remarketing (sometimes called retargeting) was considered the most under-utilized online marketing technology by nearly half or respondents.
Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization.
Why Landing Page Optimization is Critical
In the fast-paced digital age where everyone wants a piece of that sweet Internet money, competition for small businesses is greater than ever. Fortunately there are more tools available to small businesses than ever as well. Still, there are so many factors to consider, and so little time.
WebProNews sat down with Paul Boisvert of Yahoo Small Business to talk about some things that small e-commerce companies are doing wrong and how they can improve their approaches to ultimately get more sales.
If you follow the search industry closely, or even just tech news, you’ve probably heard that there’s a new search engine in town, from the co-founder and former CEO of Topix and NewHoo (which went on to become The Open Directory Project or DMOZ), Rich Skrenta. It’s called Blekko, and it turns to the public to help make search results …
Online video has come a long way in the last few years, and it’s only going further. With the release of new devices and formats, online video content production is going to do nothing but grow. WebProNews recently spoke with Chris Brogan, popular social media guy, President of New Marketing Labs and part of the Pulse Network, about where it’s all heading and where it already is.
WebProNews recently spoke with popular radio and podcast personality Adam Carolla. After being fired from his radio show, he started a podcast and after just two weeks, it reached 2.4 million downloads. Some people consider him a pioneer in podcasting, but he doesn’t seem to really think of it that way. "I was doing a radio show, and then they fired me," he says.
Businesses are still struggling with finding the right social media strategies, let alone strategies for check-in apps like Foursquare, Gowalla, and the recently launched Facebook Places. WebProNews spoke with Lawrence Coburn, CEO of geolocation app provider DoubleDutch about where this industry is headed and what it means for businesses looking to take advantage.