Webmaster Articles

SES: Search Supports Sitemaps Autodiscovery

Major search engines Ask, Google, Microsoft, and Yahoo jointly announced at SES New York their support of a new feature that makes sitemaps more valuable to webmasters.

Google Webmaster Tools Shows Nofollow Links

Google Webmaster Tools recently added the neat capability of seeing a good solid list of inbound links to your site, and allowing you to download the entire list in a spreadsheet file.

Courts Becoming Busy With Blog Lawsuits
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March was a busy month for lawsuits involving bloggers and webmasters. The court system taking them to task for defamatory statements, with one case becoming the first to go to trial and result in a liability verdict.

A legal system once tentative about taking on digital cases is braving the waters with more frequency. Most of the cases we’ve reported on have involved the statements of anonymous commentators, liability for which webmasters and bloggers have been repeatedly exonerated (or are expected to be). But these are different.

Webmaster Claims Spider Entered Contract In Suit
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The Web and artificial intelligence have brought about some surreal, science fiction like questions. The most recent mind-bending concept is whether or not robots can enter into contracts – that is, is a Web crawler implicitly entering a contract posted on a website announcing copyright conditions?

Google Shows Backlinks Text

This is pretty cool for webmasters – Google now offers you to see the most popular link text pointing to your site. Just go to your Google Webmaster Tools -> Statistics -> Page analysis.

Google Shares Backlink Anchor Text Information

If you’re a search marketer, you’ve never had it so good. The days of working in the dark with Google and trying to patch together pieces of software or intricate search commands, are on their way out.

Google Shows ‘Datalicious’ Anchor Phrases

More useful information for site publishers arrives from Google’s Webmaster Central as they begin reporting on anchor text phrases linking to a website; Danny Sullivan coins a word to describe the update.

More Link Data From Google Webmaster Tools

Have you been using the link data Google now provides through Webmaster Tools? Do you wish Google provided even more information? I know I do. Well Google hasn’t made any changes to the tool, but thanks to Joost de Valk you can now pull a little more data from all those links Google is reporting.

Submitting Pages to Ask.com’s Search Index

A Search Engine Watch Forums post inquires on the way to get site indexed in Ask.com.

Ask.com’s Webmasters page says that its crawlers go around the web from one link to another looking for significant content.

Google Confirms: 301s Better Than 302s

Yes, I am meant to be on holidays and no, I’m not meant to be posting here, but I felt this news was too important to wait another two weeks.

At the Search Summit Conference this week, I had the opportunity to ask Adam Lasnik from Google a question that I get asked a lot: Is it better to use 301 Permanently Moved or 302 Temporarily Moved redirects if you need to move a site to a new domain?

Google Advising Sites Of Badware Status

Sites that get flagged as possibly hazardous destinations in Google’s search results will receive notifications from Google about the problem.

Google Acquiring Video Game Ad Company

Google has agreed to acquire Adscape, a company that puts ads inside of video games, for $23 million. Google had missed out on Massive, a company Microsoft picked up for $200-400 million about a year ago, and is going to have to settle for the much smaller Adscape, which it will have to build into a bigger player. Judging by Google’s great success with dMarc, I’d assume nothing at this point.

Google Allowing Misrepresented Result Snippets

I’ve asked Google if it’s a "sneaky redirect" per their webmaster guidelines to send some users to a registration page that does not contain the words available in the search results page snippet (the words you searched for).

Google’s Webmaster Tools Out of Beta

Vanessa Fox has reported on Official Google Webmaster Central Blog that Google is taking webmaster tools out of beta and allowing webmasters and others to comment on the blog.

Vanessa says on bidding farewell to beta:

Webmaster Central Now Taking Comments

One of Google’s official blogs, and one of the most useful to site publishers anywhere, has taken down the wall between posters and visitors to allow comments.

Google Finally Provides Decent Backlink Data

Ever since Google stopped showing accurate backlink (aka incoming link) counts to websites webmasters and SEOs have been forced to turn to other, more accurate tools like Yahoo.

This hasn’t really been all that bad in my opinion but it is refreshing to hear that Google has finally launched a new backlinks analysis tool within Google Webmaster Central.

Google Has Your Link Love

Valentine’s Day is approaching fast, and Google has already given site publishers the equivalent of a basket full of Godiva chocolates with a Webmaster Central update featuring a much larger sample of backlinks than has been available.

Bush No Longer A Miserable Google Failure

The practice of people creating a multitude of links to President George Bush’s WhiteHouse.gov profile with the words ‘miserable failure’ as anchor text has been known as Google bombing. Now Google has made a change rendering that Google Bomb a dud.

Case Study: 4iMedia Hidden Image Map Links

Kay Schnewerk’s 4iMedia.com is a German PR agency with clients from all walks of life, including (according to 4iMedia) the Federal Ministry of Education and Research.

Click Fraud, Google, Botnets, And More

For any of our blog readers who also listen to our weekly segment on Webmaster Radio to keep informed on the latest goings-on in the search engine world you’ll know that Jim Hedger has been promising a big story for the past couple weeks. Well it’s finally out there and as promised, he doesn’t disappoint.

Google’s Incomplete SEO Advice

If you do any research on SEO you’ll find this statement repeated more then any other – “make sites for users not for search engines.” It even appears in the the guidelines of the webmaster help center right on Google.com. It’s one of the core fundamentals in what’s considered “white hat” SEO or SEO that conforms to all of the search engine guidelines in the interests of improving the web.

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