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More on the Great comScore Debate
I’ve gotten several comments on my comScore post – and because the issue is so topical I wanted to post directly about my thoughts regarding them.

comScore – The Great Debate
By now, nearly everyone in the web analytics community is abuzz over the recent release by comScore of a study on cookie deletion rates. comScore tracked a specific web site (advertised as a portal) and one 3rd Party Ad Serving network against a panel of 400,000 users. During the study, comScore measured how often the 1st Party cookies (issued by the portal) and the 3rd Party cookies (issued by an Ad Serving Network) were deleted and replaced. The results can fairly be described as startling in several respects.

An Analytic Road-map
Before I delve into the my real topic for today, I wanted to briefly remark on the comment James Gough left about my 10 Reasons we all have Ulcers post:

Key Issues in Web Anaytics Implementation and Rollout

I spent most of the last two weeks on the road – teaching down in San Diego at the WebSideStory DMU and manning a booth at the Omniture Summit. Going out and talking to so many people is always interesting (if a bit daunting for an essentially shy guy) – and if you take out the travel parts it was all pretty enjoyable.