According to Wikipedia, web syndication refers to making web feeds available from a site in order to provide other people with a summary of the website’s recently added content (for example, the latest news or forum posts).

The benefits of syndication are immense while the drawbacks are few, if there are any.   WebProNews talked with President of Newstex, Larry Schwartz about syndication.  He pointed out these benefits:

1. You can make easy money.

2. You gain recognition.

3. You are branding and marketing your product, which in this case is your blog.

Really with all of these wonderful and easy benefits of syndication, why wouldn’t you try?  So the next step is to figure out if you want to submit a full text RSS feed or a partial feed.

Schwartz approaches this topic with a view from both sides of the argument.  He said that for his company’s services, a full text feed is useful.

He went on to say that short posts don’t do well in syndication, and you should shoot for 500 to 700 words.  And of course it doesn’t hurt to post frequently.

Schwartz gave us one last tip; he recommended that you keep blogs separate. So if you are posting about marketing…leave your personal life out of it.  In sum if you want to blog about your personal life, just make sure it is separate from what your professional knowledge blog.

For more details of syndicating your blog, watch the video here on WebProNews. I promise you won’t be disappointed. And if you are…well then you will just have to blog about it and then syndicate the post to make some money.