All Posts Tagged Tag: ‘Web analytics’
Bounce rates are a metric that may become more of a factor as SEOs struggle with the ever-changing world of SERPs, which some are predicting to be become much more personalized over the coming year. As discussed in an interview with Mike McDonald (video below), big name SEO Bruce Clay notes that going forward, SEOs are going to have to look at analytics, measure traffic, bounce rates, action, etc., and ask themselves questions like did I get the conversion I was after?
Earlier this year, YouTube rolled out YouTube Insight, an analytics program for videos that let users get a look into where and by whom videos were posted. They have launched a new feature of that service today, which allows you to actually pinpoint the specific parts of videos that get viewed the most. A post on the Official Google Blog explains:
Generally when hippos enter the conversation there are only a few directions the conversation can go; none of these directions tend to lead to well-heeled executives. Avinash Kaushik, author of Web Analytics: An Hour a Day, follows no such arbitrary narrative rules.
What is it about web analytics that that intrigues and yet scares companies at the same time? Everyone want to understand analytics, yet once one starts digging in, it can get complicated. In Identify, Analyze, Act: SEM by the Numbers, they gave tips on what you should be looking at and what you should be paying attention to.
Last week CMS Watch released the latest Web Analytics Report. This report by Phil Kemelor, the lead analyst of this Report, reviews and compares several web analytics tools in the market. The web analytics tools reviewed in this reports are
24/7 Real Media – Open Ad Stream
AuriQ Systems – RTMetrics
Coremetrics – Online Analytics
I have a few quick notes of things I wanted to mention before I dive into more discussion of Form Abandonment and Conversion Funnels.
With the new year kicking off I have a whole raft of interesting speaking gigs coming up. This Thursday I’m going to be back in San Diego speaking at SemDirector’s (I guess I should now say Covario since they have changed their name) InflectionPoint 2008 Conference.