All Posts Tagged Tag: ‘Web analytics’

Is Bounce Rate a Google Ranking Factor?

Bounce rates are a metric that may become more of a factor as SEOs struggle with the ever-changing world of SERPs, which some are predicting to be become much more personalized over the coming year. As discussed in an interview with Mike McDonald (video below), big name SEO Bruce Clay notes that going forward, SEOs are going to have to look at analytics, measure traffic, bounce rates, action, etc., and ask themselves questions like did I get the conversion I was after?

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Google Launches Google Analytics Forums

Google PagesAnyone whose used the Help Center over at Google knows that it leaves something to be desired in regards to Google Analytics, and other topics. Sure, you seem to always find something related, but not quite enough to help you out.

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YouTube HotSpots Show You Which Spots Are Hot

Earlier this year, YouTube rolled out YouTube Insight, an analytics program for videos that let users get a look into where and by whom videos were posted. They have launched a new feature of that service today, which allows you to actually pinpoint the specific parts of videos that get viewed the most. A post on the Official Google Blog explains:

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Dealing With Bounce Rates And Hippos

Generally when hippos enter the conversation there are only a few directions the conversation can go; none of these directions tend to lead to well-heeled executives. Avinash Kaushik, author of Web Analytics: An Hour a Day, follows no such arbitrary narrative rules.

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SES San Jose – Understanding Web Analytics

What is it about web analytics that that intrigues and yet scares companies at the same time? Everyone want to understand analytics, yet once one starts digging in, it can get complicated. In Identify, Analyze, Act: SEM by the Numbers, they gave tips on what you should be looking at and what you should be paying attention to.

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SEO Step Eight Of Ten: Statistics Analysis

Welcome to step eight in this ten part SEO series. The ten parts of the SEO process we will be covering are:

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SES New York Conference Events

 

 

 

 

Sky Clouds

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Mistakes in Web Analytics

There’s a lot of talk in the measurement community about best practices–accepted methods to measure and optimize a website.

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Interview with Web Analyst WDave

Continuing my series of interviews with Web Analysts, here is an interview with Wandering Dave Rhee also known as WDave.

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Comparing Web Analytics Tools

Last week CMS Watch released the latest Web Analytics Report. This report by Phil Kemelor, the lead analyst of this Report, reviews and compares several web analytics tools in the market. The web analytics tools reviewed in this reports are

24/7 Real Media – Open Ad Stream
AuriQ Systems – RTMetrics
Coremetrics – Online Analytics

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Conversion Funnels in Web Analtyics

I have a few quick notes of things I wanted to mention before I dive into more discussion of Form Abandonment and Conversion Funnels.

With the new year kicking off I have a whole raft of interesting speaking gigs coming up. This Thursday I’m going to be back in San Diego speaking at SemDirector’s (I guess I should now say Covario since they have changed their name) InflectionPoint 2008 Conference.

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Report Released on Global Analytics Stats

Analytics vendor, VisiStat, has released a new report containing a summary of Global web analytics statistics they collected over 2007.

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