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Web analytics Articles

ComScore: Cookie Crunch Causes Crummy Counts
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Counting the online audience through the use of cookies may be overstating the size of the audience for websites, due to Internet users deleting cookies from their machines.

An Analytic Road-map
Before I delve into the my real topic for today, I wanted to briefly remark on the comment James Gough left about my 10 Reasons we all have Ulcers post:

Key Issues in Web Anaytics Implementation and Rollout

I spent most of the last two weeks on the road – teaching down in San Diego at the WebSideStory DMU and manning a booth at the Omniture Summit. Going out and talking to so many people is always interesting (if a bit daunting for an essentially shy guy) – and if you take out the travel parts it was all pretty enjoyable.

Interview with Web Analyst Joel Collymore

Continuing my series of Interview with Analysts here is my interview with Joel Collymore. I will be out of the country for about 10 days so the next interview will be published when I am back – that is after 15th.

What is your current position and the name of the company you work for?

Interview with Web Analyst Thomas Carrillo

Continuing my series of Interview with Analysts, here is my interview with Thomas Carrillo.

What is your current position and the name of the company you work for?

Interview with Web Analyst Michael Notte

Continuing my series of Interview with Analysts, here is my interview with Michael Notte.

What is your current position and the name of the company you work for?

Improve Your Online Marketing Efforts with Web Analytics

As most of you know, capturing, analyzing, and interpreting campaign and website data is often a significant challenge. Vast amounts of data, disparate information sources, and confusing analytical tools are only a few of the obstacles between managers and actionable business insights.

Interview with Web Analyst Adam Berlinger

Continuing my series of Interview with Analysts, here is my interview with Adam Berlinger.

What is your current position and the name of the company you work for?

Web Metrics Analyst at Deloitte and Touche

How long have you been working in this field?

I have been working in Web Analytics field for a total of about 4-5 Years. I have been at my current job at Deloitte for 2 year.

Click Fraud and Web Analytics

Gord Hotchkiss recently wrote an excellent article for Media Post’s SearchInsider explaining click fraud from Google

Interview with Web Analyst Julien Coquet

Here is the first of my interviews that I promised in my last post Interview With Web Analysts

What is your current position and the name of the company you work for?

I am currently employed as a Web Analytics Specialist/Consultant at OX2, in Brussels, Belgium.

How long have you been working in this field?

A little over 5 years now

Europe and Web Analytics

I caught up with Lars Johansson earlier this week to discuss Web Analytics in Europe.

Experts on Web Analytics

Starting Tuesday I am going to begin a multi part series in which expert Web Analytics Analysts from the industry will explain the “pains” they hear most about from their own clients.

Web Analytics Tool Evaluation

Tracking People not Behaviors

Careers In Web Analytics
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Web Analytics is one of the hottest fields these days. A lot of people are planning to switch careers and many students are looking to start their career in Web Analytics.

Web Analytics Tools

Segment Reporting – Why your parents were right and you can’t always have everything you want!

Web Analytic Tools

Step 1. Destroy your Checklist… Check.

14 Web Analytics Vendors

At the Emetrics summit Avinash Kaushik of Intuit went around to the various web analytics vendors and asked them all the same 2 questions:

Web Analytics and Functionalism: Say Au Revoir

In an earlier post (http://semphonic.blogs.com/semangel/2006/09/store_planning_.html) I talked about how there are lots of lessons to be learned from traditional retail – lessons in navigation, store layout and merchandising.

Measuring Internal Search w/ Functional Web Analytics

This is Part IX in an (epic) Series on Functional Web Analytics.

Benchmarking, Web Analytics and Functionalism

I had a comment/question yesterday that I thought raised an essential question about Functionalism, web analytics and how to think about them.

In Log-Based Analytics, Money Does Talk In Log-Based Analytics, Money Does Talk

Open source log-based web analytics software makes it easier to make sense of web server logs, but proprietary log-based web analytics software typically takes analytics to another level.

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