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Web analytics Articles

Facebook Pages to Get Click Through Rates
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If you are the owner or an admin of a Facebook page, you are probably familiar with Facebook’s Insights. This is Facebook’s analytical offering that lets page admins see how fans are engaging.

7 Steps for Creating a Web Analytics Culture
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You may recall Feras Alhlou, who chatted with WebProNews earlier this year after contributing a guest post to Google’s Analytics Blog about using advanced segments in Google Analytics. Alhlou is the president of E-Nor, and he presented at an analytics session at SES this week.

TweetMeme Bringing Analytics to the Retweet Table
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TweetMeme didn’t take the launch of Retweet.com lightly. As the new entity comes in to step right on their toes, TweetMeme points to some solid numbers, a list of differentiating features, and announces an upcoming analytics package.

Google Analytics Gets Event Tracking Advanced Segments
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Google announced today that users tracking events on their site using Google Analytics can now define advanced segments to isolate event-related sites. The company points to an example of looking at how visits with events compares to visits overall.

Web Analytics Market to Reach Nearly $1 Billion in US
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Research from Forrester indicates that the US Web Analytics Market is on track to reach nearly a billion dollars by 2014. Forrester attributes this to a need for marketing organizations to be more accountable to businesses.

Also at play is a shift in marketing budgets’ allocation for interactive channels, for the purpose of matching consumers’ migration online, the firm notes. The market is expected to grow to $953 million by 2014, which would be a 17% compound annual growth rate.

4 New Updates Coming to Google Analytics

At eMetrics in San Jose, Google’s Brett Crosby announced 4 new features that are coming to Google Analytics. The features are aimed specifically at the more advanced users of the tool. They are:

Study: Businesses Missing Out On Important Social Media Metric

An interesting study from Tealium has revealed that businesses are grossly under-counting their social media and PR traffic. The reason for this is that they are not measuring their "view-through" traffic according to the firm.

Google Links AdSense Accounts with Google Analytics
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Google is now offering wide availability of Google Analytics and AdSense integration. AdSense publishers who wish to make their site more profitable are going to want to link their AdSense accounts with a Google Analytics account.

To do so, you simply need to log in to AdSense, click the link that says "Integrate your AdSense account with Google Analytics" on the Reports > Overview tab, and follow the on-screen instructions as illustrated in this clip:

YouTube Makes Analytics Data Easier to Mess Around With
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YouTube has continuously been improving its video analytics program YouTube Insight since its launch last year.

"Whether you want to know how old your audience is, how many times your most-viewed video was rated last week, or which minute of your clip is most engaging, YouTube Insight can give you the answer. As we add functionality, we’re careful to preserve YouTube Insight’s clean and easy-to-use look and feel," says YouTube.

Yahoo Web Analytics Gets an Upgrade
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Yahoo has given the Yahoo Web Analytics interface a new look and some new features. These new demographics and interest group reports, as well as new segmentation, filters, a demographics and interest groups dashboard, the ability to create more scheduled reports, and custom fields with more actions.

New reports included in the new dashboard include:

Microsoft Closing Shop on adCenter Analytics
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Microsoft’s adCenter Analytics has not yet left beta, and it appears that it will not ever do so. The company announced today that the program will be shut down at the end of the year.

Google Analytics Certification Program Launched
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Today Google announced a new online course that will help interested parties prepare to get a Google Analytics certification. It costs $50 to take the test to get certified, but to me the more interesting part is the course itself.

Don’t Overlook iPhone Analytics
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Google has added an advanced segment to Google Analytics looking specifically at visits to your site coming from iPhones. This should prove very useful to webmasters as iPhones have obviously caught on in a big way.

All you have to do to enable this segment is:

1. Click the drop down menu next to "Advanced Segments" at the top-right of any report

2. Select "Visits from iPhone"

3. Turn off "All Visits" when viewing your iPhone segement

Report: Yahoo Web Analytics Beats Google in Key Areas
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CMS Watch, which evaluates and reports on content-related technologies, has issued a report saying that Yahoo Web AnalyticsYahoo Web Analytics (formerly IndexTools) is better than Google Analytics in a number of key areas.

Using Advanced Segments in Google Analytics
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Feras AlhlouI had a chat with E-Nor President Feras Alhlou after reading a guest post of his on the Official Google Analytics Blog. He was asked by Google to make a post, as E-Nor is a Google Analytics Authorized Consultant and is very active on a number of Google Analytics (GA) support fronts.

Google Offers New Resource for Analytics Information
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Google seems to really want to spread awareness about Google Analytics, and get more people to understand how to use all of its features. This is a good thing because analytics are obviously important for keeping your site’s performance up to its potential.

A couple weeks ago they announced a new Google Analytics Help Forum with participation from Google employees as well as top contributors, and seasoned analytics pros:

Tracking Santa’s Web Analytics
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The North American Aerospace Defense Command, otherwise known as NORAD is tracking Santa Claus’s rounds this year, keeping up a tradition that has been going on for 53 years. Mike Sachoff explains:

Web Analytics: The Future, SEO, Tools, and Mistakes
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It’s no secret that web analytics are important to the success of a website. It looks like that importance might even increase in the future as change unfolds in the search industry, throwing a fork in the spokes of how Internet marketers drive traffic to sites.

Web Analytics and SEO

Is Bounce Rate a Google Ranking Factor?
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Bounce rates are a metric that may become more of a factor as SEOs struggle with the ever-changing world of SERPs, which some are predicting to be become much more personalized over the coming year. As discussed in an interview with Mike McDonald (video below), big name SEO Bruce Clay notes that going forward, SEOs are going to have to look at analytics, measure traffic, bounce rates, action, etc., and ask themselves questions like did I get the conversion I was after?

Google Launches Google Analytics Forums
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Google PagesAnyone whose used the Help Center over at Google knows that it leaves something to be desired in regards to Google Analytics, and other topics. Sure, you seem to always find something related, but not quite enough to help you out.

YouTube HotSpots Show You Which Spots Are Hot

Earlier this year, YouTube rolled out YouTube Insight, an analytics program for videos that let users get a look into where and by whom videos were posted. They have launched a new feature of that service today, which allows you to actually pinpoint the specific parts of videos that get viewed the most. A post on the Official Google Blog explains: