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Web Analysis Articles

Behavioral Targeting Hits Road Block

One New York assemblyman, Richard L. Brodsky, has drafted a bill that would make it a crime — punishable by a fine to be determined — for certain Web companies to use personal information about consumers for advertising without their consent.
There are essentially two main things in this bill

More on the Great comScore Debate
I’ve gotten several comments on my comScore post – and because the issue is so topical I wanted to post directly about my thoughts regarding them.

An Analytic Road-map
Before I delve into the my real topic for today, I wanted to briefly remark on the comment James Gough left about my 10 Reasons we all have Ulcers post:

Key Issues in Web Anaytics Implementation and Rollout

I spent most of the last two weeks on the road – teaching down in San Diego at the WebSideStory DMU and manning a booth at the Omniture Summit. Going out and talking to so many people is always interesting (if a bit daunting for an essentially shy guy) – and if you take out the travel parts it was all pretty enjoyable.

Visitor Segmentation

(Quick Note –

Disciplined Search Engine Optimization
Establishing a Measurement and Process Discipline for SEO

Web Analysis Tools

Omniture and HBX Tips and Tricks Papers