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Waterstones Articles

Improving eCommerce Product Findability

On both ecommerce and shopping comparison sites, users can find products in two different ways: searching and browsing.

Waterstone’s Ditches Amazon

British book chain Waterstone’s has discovered this Internet thing may catch on. That discovery seems to come as parent HMV noticed Amazon poaching their profits by managing the store’s online presence. Five years of lost commission later, Waterstone’s will be launching its own website this fall.