Google refers vaguely to the "need for a new look" in shifting their top sponsored ad background color from blue to yellow today.

Were CTR’s declining? We know that rotating ad design in banner campaigns sometimes props up CTR’s. Personally, I haven’t seen much evidence of declining CTR up there at the top, but you never know.

Here’s the final list of the 48 blogging mistakes from the partecipants to the blogging project started by Daniel at dailyblogtips.com. There’s also my entry, the blogging mistake I did for 25 years … but they changed my catchy title

If you don’t know who Seth Godin is, you probably don’t read a lot of marketing blogs or marketing books. He’s authored about a dozen, including my personal favorite entitled “All Marketers Are Liars.” He’s spoken at Google and his blog was recently listed as the number 1 marketing blog in the world.

Ok, enough with his bio; one of his recent posts greatly disappointed me, because he apparently doesn’t understand SEO. After looking deeply at his blog, I was horrified to discover some major downfalls. So I’m going to make some claims, show some evidence and put forth a logical case against his view point and I’m even going to slam his article on SEO as naïve, ill-contrived and most importantly, encouraging of a very expensive mistake for business owners. I’ve got nothing personally against him, but when someone that public publishes something so ignorant concerning a large part of my profession, it warrants a strong response.

At the mesh meetup we had at the Charlotte Room tonight, I ran into Jim Courtney of Skype Journal and he said he had just finished posting something interesting about the new Skype beta — and he was right.

An experienced public relations firm can be just what the doctor ordered when you’re trying to inject a positive message about a new product or service into the collective consciousness of the media. There are rare occasions, however, when PR professionals make the kind of mistakes that you just can’t help but laugh at.