WalMart Articles

2006 Holiday Ecommerce Traffic Up

According to new research from Hitwise average daily visits to ecommerce sites from Thanksgiving through the Thursday before Christmas were up 5.9 percent compared to 2005. The days with the single biggest increases over last year were Cyber Monday the first Monday after Thanksgiving and Thanksgiving Day.

Online Holiday Sales Soar

Online spending continues to increase at a record breaking pace. Cyber Monday the first Monday after Thanksgiving saw online sales reach an all time high of $608 million. The record was short lived. Last Monday, December 4 online sales shot to $647 million according to comScore Networks. That is $39 million more in online spending than on Cyber Monday. It also marks a 26 percent increase over the same day from last year.

Wal-Mart Tests Film Sales Online

Retail giant Wal-Mart tests the waters of the online video market with the first offering to the site.

Edelman Has Been Through Enough

I’m sure you’ve all seen some family-oriented TV show in which the teenager screws up big-time. When finally confronted by his parents, the teen is shocked that there will be no further punishment. “You’ve been punished enough,” the understanding parent says.

Edelman, Karma’s Not Just For Earl Anymore

Fortunately, for all things pure and noble, this new free marketplace of ideas works as a circle – what goes around comes around eventually. Wal-Mart and Edelman, meet your blogospheric comeuppance, served with a side of cold irony.

Avoiding the Dark Side of Social Media

PR blogs have been on fire the past week debating the Walmart blog fiasco with Edelman at the helm. Some have taken a subtle delight in Edelman’s failure (see comments on Richard’s response post), while others have shared fears about what this means for the future of PR and social media.

Asian Ad Market Has Room To Grow

Nielsen//NetRatings tested its new online advertising measurement service, AdRelevance, by cutting it loose in the Japanese online sector. The results show that while ad spending is significant, there’s still plenty of room to grow.

The Edelman Disaster
· 1

The Republican party and Edelman, the public relations firm, have something in common these days. Both are suffering a crisis of confidence of their own making.

Scoble’s Phone Call with Edelman

Richard Edelman, head of Edelman*, called. He wrote a blog post about the Walmart/Edelman disclosure (or lack thereof) issue over the weekend.

Quick Thoughts on Edelman

Some PR news on the front page of TechMeme today.

Edelman-WalMart Update: Richard speaks up

On his blog, Richard Edelman has responded to the flurry of conversation about the Wal-Marting Across America flog.

Blog integrity is important

If you don’t disclose you’re being paid to blog, you’re gonna create a mess, like Edelman and Walmart did.

Wal-Mart, Edelman Flogged For Blog
· 7

A travel blog featuring a couple traveling the country by RV and camping in Wal-Mart parking lots turned out to be a fake, its pro-Wal-Mart message backed by the Edelman PR firm.

Edelman, Rubel Respond On Wal-Mart Flog

A long week of commentary after news of the Wal-Marting Across America blog’s real backers and bloggers became known has finally elicited responses from top man Richard Edelman and company VP/A-list blogger Steve Rubel.

Wal-Mart Screws Up Two Campaigns In A Week

So, apparently, it seems Wal-Mart needs to go ahead and fire whoever’s working on their online marketing campaign. Two separate aspects of the campaign have been blasted in just a week. One angered parents, the other was exposed as a fraud.

Wal-Mart Aims For MySpace Crowd

The Hub will be the retailing giant’s online attempt to win over the online teen crowd and bolster its flagging fortunes in the hotly competitive apparel market.

Wal-Mart Tries To Patent The Smiley

Many prognosticators have foreseen a great war–a battle for world domination. These soothsayers have named Wal-Mart, Google, and Starbucks as the most powerful of the behemoths that will be involved. And in a move that is not likely to ensure victory, or even confer an advantage, Wal-Mart is staking out a powerful claim by attempting to patent the humble smiley.

Yahoo Scales Heights On Earnings Report

A strong quarter for Yahoo returned revenue of $1.08 billion driven by the company’s strength in brand-name advertising, which offset softer returns on the paid search side of the business.

Blogger Relations the Right Way

Shel Holtz is doing something very interesting, something that every PR practitioner should pay attention to.

PR in the Age of Consumer Control

Google. The effusive praise this deceptively low-key search engine elicits is maddening. I used to mock Google. Now I seemingly won’t go to the john without it.

Blogger Relations and Full Transparency

Shel and I had quite a robust discussion about the Wal-Mart and Edelman blogger relations campaign yesterday in show #119 of FIR: The Hobson & Holtz Report.