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WalMart Articles

Wal-Mart Hawks Wares On Facebook

What’s the one thing Facebook was missing?  Well, in my opinion, it wasn’t Wal-Mart’s official presence.  But like it or not, there is now a sponsored Wal-Mart group on the social networking site.

Wal-Mart Brings Customer Reviews Online
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Wal-Mart today said it is adding customer reviews and ratings on its Web site.

Wal-Mart To Offer Skype Hardware

Retail giant Wal-Mart has teamed with Skype and will start selling Skype Certified hardware in their 1,800 locations throughout the U.S. In addition consumers will have access to headsets, webcams and handsets that are compatible with Skype along with pre-paid cards.

Paid Video Faces Extinction

The paid video download market will not survive long term and will reach a peak in 2007, according to a new report by Forrester Research.

Wal-Mart To Offer Movie Downloads

When it comes to pure, unadulterated retail, there are few stores that do it any better than Wal-Mart. The company has made a reputation in offering consumers a one-stop shop for everything from cereal to motor oil.

Online Video In The Corporate World

Video online is nothing new. In 2006 it was used mainly for entertainment purposes. Now more businesses are realizing the value of video to educate and inform customers, critics and shareholders. It is becoming an essential tool for companies to communicate their message.

2006 Holiday Ecommerce Traffic Up

According to new research from Hitwise average daily visits to ecommerce sites from Thanksgiving through the Thursday before Christmas were up 5.9 percent compared to 2005. The days with the single biggest increases over last year were Cyber Monday the first Monday after Thanksgiving and Thanksgiving Day.

Online Holiday Sales Soar

Online spending continues to increase at a record breaking pace. Cyber Monday the first Monday after Thanksgiving saw online sales reach an all time high of $608 million. The record was short lived. Last Monday, December 4 online sales shot to $647 million according to comScore Networks. That is $39 million more in online spending than on Cyber Monday. It also marks a 26 percent increase over the same day from last year.

Wal-Mart Tests Film Sales Online

Retail giant Wal-Mart tests the waters of the online video market with the first offering to the site.

Edelman Has Been Through Enough

I’m sure you’ve all seen some family-oriented TV show in which the teenager screws up big-time. When finally confronted by his parents, the teen is shocked that there will be no further punishment. “You’ve been punished enough,” the understanding parent says.

Edelman, Karma’s Not Just For Earl Anymore

Fortunately, for all things pure and noble, this new free marketplace of ideas works as a circle – what goes around comes around eventually. Wal-Mart and Edelman, meet your blogospheric comeuppance, served with a side of cold irony.

Avoiding the Dark Side of Social Media

PR blogs have been on fire the past week debating the Walmart blog fiasco with Edelman at the helm. Some have taken a subtle delight in Edelman’s failure (see comments on Richard’s response post), while others have shared fears about what this means for the future of PR and social media.

Asian Ad Market Has Room To Grow

Nielsen//NetRatings tested its new online advertising measurement service, AdRelevance, by cutting it loose in the Japanese online sector. The results show that while ad spending is significant, there’s still plenty of room to grow.

The Edelman Disaster
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The Republican party and Edelman, the public relations firm, have something in common these days. Both are suffering a crisis of confidence of their own making.

Scoble’s Phone Call with Edelman

Richard Edelman, head of Edelman*, called. He wrote a blog post about the Walmart/Edelman disclosure (or lack thereof) issue over the weekend.

Quick Thoughts on Edelman

Some PR news on the front page of TechMeme today.

Edelman-WalMart Update: Richard speaks up

On his blog, Richard Edelman has responded to the flurry of conversation about the Wal-Marting Across America flog.

Blog integrity is important

If you don’t disclose you’re being paid to blog, you’re gonna create a mess, like Edelman and Walmart did.

Wal-Mart, Edelman Flogged For Blog
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A travel blog featuring a couple traveling the country by RV and camping in Wal-Mart parking lots turned out to be a fake, its pro-Wal-Mart message backed by the Edelman PR firm.

Edelman, Rubel Respond On Wal-Mart Flog

A long week of commentary after news of the Wal-Marting Across America blog’s real backers and bloggers became known has finally elicited responses from top man Richard Edelman and company VP/A-list blogger Steve Rubel.

Wal-Mart Screws Up Two Campaigns In A Week

So, apparently, it seems Wal-Mart needs to go ahead and fire whoever’s working on their online marketing campaign. Two separate aspects of the campaign have been blasted in just a week. One angered parents, the other was exposed as a fraud.