A report from British news site The Business that Dow Jones had officially been sold to Rupert Murdoch is being called untrue by spokespersons for both the Bancroft family, which owns Dow Jones.

News Corp.’s bid to buy Dow Jones, and by default, the most influential financial newspaper in the world, the Wall Street Journal, seems to have spooked media rival General Electric into making a bid for the company as well.

The rumors of a deal between eBay and StumbleUpon may soon become facts – the latest report indicates that the two companies are in “advanced talks.”  And this news comes straight to you from “people familiar with the matter.”

Hat’s off to Kelly Spors for helping to keep WSJ readers up to date on the latest marketing buzz. In today’s weekly roundup of news, she explains the art of link baiting…

Here’s a new catchphrase in search-engine optimization these days: Link baiting.