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Why Microsoft Pays Waggener Edstrom the Big Money

The Long Tail: The Microsoft Memo: Some choose radical transparency, some have it thrust upon them Chris Anderson, Editor-in-Chief over at Wired, has a post out today that contains a massive email briefing by Microsoft's PR firm Waggener Edstrom to a Microsoft executive about an interview with Wired Magazine.

Microsoft's PR Firm Makes Ironic Blunder

An experienced public relations firm can be just what the doctor ordered when you’re trying to inject a positive message about a new product or service into the collective consciousness of the media. There are rare occasions, however, when PR professionals make the kind of mistakes that you just can’t help but laugh at.