Still, a little looking-around of our own won’t hurt.  A quick glance reveals that the most prominent question on Trulia Voices was asked just “a moment ago,” and the next ten still fall into the “a few minutes” category – there are definitely lots of people using the site.  In regards to whether they’re finding what they’re looking for, Heather Fernandez, Trulia’s director of marketing, writes, “80% of questions come from consumers; 75% of answers come from RE professionals.”

And those answers come both fairly quickly and in a decent quantity, as Fernandez adds, “The average response time for a question is 20 minutes,” and “[e]ach question receives an average of 3.2 responses.”

(In her post on the Trulia Blog, Fernandez also addressed the odd nature of the “71 day pulse check”: “I mean, if we waited until the first 100 days, it would’ve been more dramatic…but that’s not really how we roll.  Besides, we just pulled the data and it’s too good not to share.”)

All in all, it sounds like Trulia Voices has been a success; that’s sure to please Sequoia Capital, which led a $10 million round of funding for Trulia less than three months ago.  And I’ll now direct a hat tip to Mashable’s Kristen Nicole, who notes, “In other real estate industry news, ePerks has recently launched its network as well, providing real estate agents with another option for reaching out to potential customers.”

This CEO of a Blendtec puts weird things into his blender.

Today he put an iPod in there.

Yes, it blends! “That’s one smoking iPod.”

Blendtec is gonna have copycats. Seagate’s Rob Pait, who runs marketing for its consumer electronic storage devices, told me today that they are already working on a video where it tests its hard drives to weird things and sees if the hard drive survives (like a jackhammer, mountain biker, etc).

If you want to hear the story behind this highly successful YouTube video series, listen to Rocky Mountain Voices who interviews the guys who came up with the concept. Six million visits in five days.

Comments

Tag:

Add to Del.icio.us | Digg | Yahoo! My Web | Furl

Bookmark WebProNews:

Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net’s Vice President of Media Development.

Go to Scobleizer …

Actually, you can check it out for yourself on PodTech, or over on the Rocky Mountain Voices blog. (They got interviews with the people involved).

But, here’s the short version of the story.

There was a company that made industrial blenders. One day the CEO was trying to find new ways to test the blender. That gave another employee an idea “video the tests and put them on You Tube.”

Five days later their little video series (they blend things like marbles, full cans of Coke, rake handles, and other weird stuff) was viewed five million times and had 10,000 comments.

That was a month ago. Cost $50. Crazy. But I want one of those blenders. Imagine the margaritas!

Comments

Tag:

Add to Del.icio.us | Digg | Yahoo! My Web | Furl

Bookmark WebProNews:

Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net’s Vice President of Media Development.

Go to Scobleizer …

They are all – apparently – blocking blogspot.com

Ethan co-founded a blog called “Global Voices Online” which monitors all this horsehucky. His analysis of the problem is good.

This sucks. Not sure what we can do. But, one thing it does is guarantees that America will have a steady flow of immigrants for a long time to come. On PodTech’s small team alone we have immigrants from all over the world. Tomorrow our cameras arrive and the first thing I’m gonna do is interview everyone so you can hear their stories about why they came to America.

Add to Del.icio.us | DiggThis | Yahoo! My Web | Furl

Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net’s Vice President of Media Development.

Go to Scobleizer …

Read Neville’s comments

I’ve taken my own stand, so to speak, in castigating our professional associations – notably, IABC and PRSA – for their lack of taking a stand on something that is fundamental to the credibility, trust and respect that we as communicators, as well as others, hold of the profession.

When Ketchumgate blew up in the blogosphere in January, led by a hefty swipe at PR bloggers by US journalist and writer Jay Rosen, there was lots of opinion and discussion in lots of blogs. Ultimately, everything died down and nothing changed.

But we could have some traction building now, a couple of significant steps along the road to getting this subject on the agenda in order to create an effective framework for a meaningful discussion about ethics in the profession. Such discussion could lead to the creation of a universal ethics code for the profession.

Fanciful? I don’t think so. It’s not yet the tipping point but it looks like it could be moving that way.

The first step happened earlier this month when Richard Edelman – one of the profession’s most authoritative voices – posted commentary in his blog about British publicist Max Clifford and how PR is being defined by a lowest common denominator. His post included this call:

We need a code of ethics and we need to be prepared to live by it. Violators of the code should be exposed and subject to some form of sanction.

Then last Thursday, Warren Bickford (IABC’s incoming chairman for the 2005-2006 term), posted the full text of IABC’s code of ethics in the IABC Cafe, IABC’s relaunched chairman’s blog.

What I find most interesting about this is that Warren posted the text in response to a discussion that’s rapidly developing in the comments area of another post on that blog to do with the type of advocacy role a professional association like IABC should adopt, on what issues, and how it should do it (I suggested there that ethics is one of those issues).

This is by no means a minor matter for IABC. Historically, IABC has never assumed an advocacy role on anything outside its membership focus. Now, there is a healthy discussion going on that, if progressed to a conclusion, could see a major shift in how IABC behaves and acts as a professional association.

As I’ve said before, one of the simplest ways for an association like IABC to take a stand on ethics is to visibly and actively promote (advocate) its own existing ethics code. In posting the full text in the IABC blog, Warren has made a start on doing precisely that.

Let’s not ignore such steps forward nor allow them to wither on the vine.

If you’re a communication professional with an opinion, add your thoughts to the debate.

And for your convenience, here is the IABC code of ethics (including additional content on enforcement and communication):

IABC Code of Ethics

Preface

Because hundreds of thousands of business communicators worldwide engage in activities that affect the lives of millions of people, and because this power carries with it significant social responsibilities, the International Association of Business Communicators developed the Code of Ethics for Professional Communicators.

The Code is based on three different yet interrelated principles of professional communication that apply throughout the world.

These principles assume that just societies are governed by a profound respect for human rights and the rule of law; that ethics, the criteria for determining what is right and wrong, can be agreed upon by members of an organization; and, that understanding matters of taste requires sensitivity to cultural norms.

These principles are essential:

- Professional communication is legal.
- Professional communication is ethical.
- Professional communication is in good taste.

Recognizing these principles, members of IABC will:

* engage in communication that is not only legal but also ethical and sensitive to cultural values and beliefs;
* engage in truthful, accurate and fair communication that facilitates respect and mutual understanding; and,
* adhere to the following articles of the IABC Code of Ethics for Professional Communicators.

Because conditions in the world are constantly changing, members of IABC will work to improve their individual competence and to increase the body of knowledge in the field with research and education.

Articles

1. Professional communicators uphold the credibility and dignity of their profession by practicing honest, candid and timely communication and by fostering the free flow of essential information in accord with the public interest.
2. Professional communicators disseminate accurate information and promptly correct any erroneous communication for which they may be responsible.
3. Professional communicators understand and support the principles of free speech, freedom of assembly, and access to an open marketplace of ideas; and, act accordingly.
4. Professional communicators are sensitive to cultural values and beliefs and engage in fair and balanced communication activities that foster and encourage mutual understanding.
5. Professional communicators refrain from taking part in any undertaking which the communicator considers to be unethical.
6. Professional communicators obey laws and public policies governing their professional activities and are sensitive to the spirit of all laws and regulations and, should any law or public policy be violated, for whatever reason, act promptly to correct the situation.
7. Professional communicators give credit for unique expressions borrowed from others and identify the sources and purposes of all information disseminated to the public.
8. Professional communicators protect confidential information and, at the same time, comply with all legal requirements for the disclosure of information affecting the welfare of others.
9. Professional communicators do not use confidential information gained as a result of professional activities for personal benefit and do not represent conflicting or competing interests without written consent of those involved.
10. Professional communicators do not accept undisclosed gifts or payments for professional services from anyone other than a client or employer.
11. Professional communicators do not guarantee results that are beyond the power of the practitioner to deliver.
12. Professional communicators are honest not only with others but also, and most importantly, with themselves as individuals; for a professional communicator seeks the truth and speaks that truth first to the self.

Enforcement and Communication of the IABC Code for Professional Communicators

IABC fosters compliance with its Code by engaging in global communication campaigns rather than through negative sanctions. However, in keeping with the sixth article of the IABC Code, members of IABC who are found guilty by an appropriate governmental agency or judicial body of violating laws and public policies governing their professional activities may have their membership terminated by the IABC executive board following procedures set forth in the association’s bylaws.

IABC encourages the widest possible communication about its Code.

The IABC Code of Ethics for Professional Communicators is published in several languages and is freely available to all: Permission is hereby granted to any individual or organization wishing to copy and incorporate all or part of the IABC Code into personal and corporate codes, with the understanding that appropriate credit be given to IABC in any publication of such codes.

The IABC Code is published in the association’s annual directory, The WorldBook of IABC Communicators. The association’s monthly magazine, Communication World, publishes periodic articles dealing with ethical issues. At least one session at the association’s annual conference is devoted to ethics. The international headquarters of IABC, through its professional development activities, encourages and supports efforts by IABC student chapters, professional chapters, and districts/regions to conduct meetings and workshops devoted to the topic of ethics and the IABC Code. New and renewing members of IABC sign the following statement as part of their application: “I have reviewed and understand the IABC Code of Ethics for Professional Communicators.”

As a service to communicators worldwide, inquiries about ethics and questions or comments about the IABC Code may be addressed to members of the IABC Ethics Committee. The IABC Ethics Committee is composed of at least three accredited members of IABC who serve staggered three-year terms. Other IABC members may serve on the committee with the approval of the IABC executive committee. The functions of the Ethics Committee are to assist with professional development activities dealing with ethics and to offer advice and assistance to individual communicators regarding specific ethical situations.

While discretion will be used in handling all inquiries about ethics, absolute confidentiality cannot be guaranteed. Those wishing more information about the IABC Code or specific advice about ethics are encouraged to contact IABC World Headquarters (One Hallidie Plaza, Suite 600, San Francisco, CA 94102 USA; phone, +1 415 544 4700; fax, +1 415 544 4747).

[Source: http://www.iabc.com/members/joining/code.htm]

Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson’s blog: NevilleHobson.com.

If your articles are nothing but a monologue, it’s time to start adding voices.

Voices make your piece more compelling. They make you look more knowledgeable. Plus, they’re visually appealing. “Readers love quotes,” says Marjorie, a freelance writer. “What’s more,” she says, “they impart texture. No two people talk the same way.”

How do you go about getting quotes? Here are some of the ways we do it at The Write Exposure:

Ask people you know. “Talk to customers, employees, and friends. Everyone likes to be quoted,” reports Daniel “what-are-you-writing-about-and-can-I-be-quoted-in-it” an accountant with The Write Exposure.

Ask people you don’t know. “After I’ve exhausted my network, I pull out the yellow pages,” Marjorie says. “I just start at the top of the listings and work my way down. I always find someone to talk to before I make call number six.”

Surf the Internet. “I love interviewing online,” Greg, a desktop publisher, says. “It’s quick and easy. You don’t have to worry about misquoting someone and it enables me to interview, like, someone in Bangladesh or Australia.”

Use a resource. “Lots of people like ProfNet.com, because it’s online,” David, a journalist, says. “But I prefer [the printed version of] The Yearbook because I can skim through it and something always catches my eye.”

Ask someone else. For myself, I often find all the leads I turn up doing research lead to more leads. The trick is to end each interview with a request for another source. “Who knows almost as much about this topic as you do?” or “Who has the worst argument for why you’re wrong?” often work well. Make sure you’re talking to people on both sides of the issue so that your article will be well-balanced.

Quotes are the spice for your piece. The, as Marjorie said, “texture.” They show you’ve done your research and that you’re not the only one who feels a certain way. They also add visual interest. In fact, some readers only read articles with quotation marks in them. So go to the trouble to find a few extra quotes. Your reader will appreciate it.

Want more tips on making your newsletter personable?
Subscribe to Newsletters in Focus for free tips every two
weeks on creating wonderful newsletters. Visit
http://www.designdoodles.com/free_newsletter.htm to sign up
and receive your free copy of “Do You Make These Six
Mistakes in Your Company Newsletter?”