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Nielsen Acquires Vizu Brand Metrics Measurement Platform Nielsen Acquires Vizu Brand Metrics Measurement Platform

Today, Nielsen, the ratings and research people, announced they have definitive plans to acquire, Vizu, an online advertising performance meter and optimizer. This acquisition is part of Nielsen’s recent commitment to cross-platform advertising measurement. Vizu’s unique solutions will be integrated …

Vizu Polls Get Google Maps

Vizu’s polls carry the tagline, “See What the World Thinks,” and some traditional bar graphs have been enough to back up that claim.  But thanks to a new development that involves Google Maps, users can now view votes according to their geographic location.