WebProNews

ViTrue Chips Away With Online Video Community

ViTrue, a consumer-created advertising platform is working with Pringles to create the snack food’s first online video community. Vitrue was able to quickly build a video community that maps directly to Pringles brand identity.  Pringles is featuring a promotion on their new site called “Jingles for Pringles” where users can contribute their own songs and videos to promote the potato chip brand and have a chance at winning prizes.

Social Media Burying Marketers

Now that Chevy has demonstrated how an advertising campaign can work with some online tools and lots of user participation, the era of the high-priced ad agency account could be viewing a blood-red sunset.