What do customers or potential customers think about your company. Do they ever see your company facilities? Have they received some of your company literature? Or is it based on meeting you or one of your representatives personally?

Who is more important to you as a webmaster: the visitor or the search engine?

“Stuckitis,” for those unfamiliar with the term, refers to the condition of being “stuck.” That’s the condition that results when visitors encounter difficulties on your site or lack enough information to move ahead with their purchase.

The whole point of a website is to get visitors to take action. If there isn’t a particular action you want visitors to take, then you probably don’t need a website.

In the past few weeks, I’ve become increasingly aware of a major problem among websites: It’s very difficult to figure out what the site is actually selling.

If you want a truly successful site, it’s imperative that you learn to anticipate how your visitors operate. After all, your site is dependent on how your customers think, not how you think.

A lot of times, browsing a website is sort of like playing hide and seek.

Exchanging links has been an important part of generating traffic since the concept of Internet marketing was first established, but at least 90% of people looking to trade links don’t understand the real benefits and, therefore, fail to make the most of them.

As a web designer (or web site owner) we would like to think that our web sites are used exactly in the manner in which we developed them. We also would like to think that our visitors read everything on our site.

For initial results, I would have to say that the ease of navigation for your visitors when they first visit your website is the most important upfront web design factor to test.

Making Money From Your Website:

So you have a website online and you have some traffic built, but now you are looking for affiliate programs to help make money with your site. That is the reason that you put a site online isn’t it? Or maybe you just put something online about a hobby, or something else that you have an interest in. It doesn’t really matter what you put online or why you did it, but it is important to think about the things here before you decide to try and convert that site into a potential cash stream.

Your site visitors make all the choices when it comes to browsing the Web.

No other medium gives users, readers or customers such control over their own experience. TV, radio and print present information in a very linear, controlled way. But on the Web, there is no telling how your next visitor will experience your site.

BabyCenter.com is one of my favorite sites. With a big red arrow in the center of the page, accompanied by “Start Here!” this site stands out simply because it devotes the central area of its home page to addressing the needs of first-time visitors. (Figure 1)

A nice feature that I’ve seen implemented on a few Web sites is the ability for the visitor to view their clickstream (essentially, the path they’ve taken through your site). This allows the user to jump back to a particular page they’ve visited at any time.

How do I find the information you are asking for?
Sometimes, you will have to ask visitors for information for which they don’t immediately know the answer. For example, if they are looking for replacement parts for a widget, you may have to ask what model of widget they own. If you need to ask for such details, make sure you tell visitors where they can get the answers.

On many sites, it’s impossible to lead visitors straight to your primary goal on the home page. Getting visitors to take your most-desired action often means you have to use your home page to channel them down a certain path. You have to guide visitors through a set of choices before they can actually complete the action you want them to take.

80% of your Web site is Maintenance!

Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. I’m really grateful when people point out my Web glitches, and I can be more proactive by checking my site each week.

Question: How can I make my home page (www.gendertraining.com) more inviting to have visitors look at more content?

Answer: Overall, your site has a very nice, professional design. I like it! Here are two quick tips on making the main page more compelling:

If you are using pay per click advertising, I don’t need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.

When many of my clients first come to me for coaching, they share that one of their biggest challenges is getting enough visitors to their site. Attracting traffic isn’t a cut and dry process – there isn’t one perfect way to do it. But there are many ways that, when used collaboratively, will build you a nice stream of visitors.

“Stuckitis,” for those unfamiliar with the term, refers to the condition of being “stuck.” That’s the condition that results when visitors encounter difficulties on your site or lack enough information to move ahead with their purchase.