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Virtual Articles

Real Weather Comes To Virtual Football

EA Sports title NCAA Football 08 connects to The Weather Channel to make game conditions reflect the real weather in the home team’s city.

IBM Sets Virtual World Rules for Employees

IBM’s guidelines for employee bloggers are fairly well known among people who pay attention to such things. Now, IBM has become (as far as I know) the first company to establish a policy for employees who venture into Second Life and other virtual words.

Tech Tries Targeting Teens Technologically

Marketing discussions and efforts at gaining the attention of the elusive teen market take different forms, in looking at how one Internet titan and one relative newcomer give it a try.

Scoble: Microsoft Is Run By Geeks
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Robert Scoble earned his fame through corporate blogging, not PR blogging, where messages are always sugared up, but through saying what he wanted about Microsoft while working at Microsoft. He’s on to other things now, but is still giving the Beast of Redmond the old what-for.

Virtual Sex Bed Caper Leads To Avatar Lawsuit

Just try to read this without feeling like you’re sitting in the back of the classroom, snickering with your buddies at the slightest hint of double entendre – you know, she said jacket, heh heh.

 

Microsoft Tunes Up Virtual Earth In UK

Microsoft Corp. and Intermap Technologies have launched Microsoft’s enhanced Virtual Earth 3-D viewing platform with elevation information for all of Great Britain.

Virtual World Marketing

I’m racing headlong to age fifty, but some days I feel older than others. Lately I have been feeling oh-so-twentieth-century whenever someone talks about marketing campaigns in virtual worlds, such as Second Life. I admit it. I just don’t get it.

I’m not saying that virtual worlds aren’t important. I’m not even saying that marketing in virtual worlds won’t go on just as it does in the real world.

What I don’t get is the kind of marketing that we’re doing in virtual worlds.

Version 5.0 of the Virtual Earth API Available

Over at the MSDN blogs Virtual Earth program manager Andy McGovern has come up with the following update: "we’ve been busy poking around the Virtual Earth forums and blogs, listening to corporate customers and mashuppers alike, and coming up with a list of the top features and fixes that would make the best mapping API even better—better for end users, but mainly better for you, the developer. We think you’ll like what we’ve come up with." The following are just some of the new features:

- import polylines and polygons using GeoRSS feeds.

Gartner: Five Laws For The Virtual World
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Virtual worlds are set to take off and by 2011, 80 percent of active Internet users will have a presence in a virtual world according to Gartner.

Gartner analysts are studying the buzz surrounding virtual worlds and the role businesses will have in using them. They recommend that clients research and experiment with virtual worlds but should refrain from pouring large sums of money into them until the environment is stable.

Virtual Gambling Could Bring Down Second Life
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In the virtual world of Second Life, one can engage in just about every imaginable sort of commerce. Industries spanning from standard retail to prostitution offer the average Second Lifer a veritable cornucopia of possibilities, but it’s the virtual casinos that exist in the online world that are drawing the attention and ire of government agencies in the United States.

Atari To Develop Its Own Virtual World

Second Life has inspired numerous other start-ups looking to take advantage of the hype surrounding the user-generated virtual world phenomenon.

While many companies are looking to make a name for themselves with such aspirations, Atari just wants to reclaim its piece of the video gaming pie.

Just what sort of unmitigated chaos has been wrought in the wake of Second Life’s popularity?

Coke Expands Viral Marketing Efforts Online
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Crayon has been working closely with Coca-Cola to expand its brand awareness within the virtual world of Second Life. Coke is now taking its online campaign to the next level with the “Virtual Thirst” contest, which is being promoted across multiple social avenues, including Second Life, MySpace and YouTube.

The contest is simple: design a new Coke machine for Second Life. The execution of the challenge, however, is the unique factor that bears mentioning.

Microsoft Maps Doesn’t Get the Hype

First, thanks Leon Atkinson for the compliment: Scoble’s links are as good as the links that come out of Digg.”

Major Imagery Release at Live Maps / Virtual Earth

A major imagery release just went online at Live Maps and the Virtual Earth platform – 3.8 terabytes worth of imagery to be exact.

The 3.8TB update features dozens more cities of Birds eye coverage as well as some high resolution ortho imagery from the Ultracam and GlobeXplorer. And lots of European Birds eye coverage, including some countries that had not been previously covered at all. Here’s a list of all of the new coverage by region:

New cities with Birds Eye Coverage around the world:

Is Virtual World Marketing Just A Fad?

Anyone believing that online worlds like Second Life have reached the point of saturation had better take a second look at the marketing climate. Current trends point toward even more growth and expansion into virtual environments as the list of Fortune 500 companies launching operations in these online words continues to increase.

Usability and SEM Virtual Education Opportunities
Learn from your living room or heck, just stay in bed. The following are some educational and information opportunties coming up in the user centered design, human factors and search marketing industries.

Human Factors

Virtual Worlds Valued At A Billion

World of Warcraft, Second Life, Final Fantasy Online, Everquest and a whole slew of other online environments are booming as broadband access has continued to proliferate throughout the United States and beyond.

H&R Block Launches Island In Second Life

The April deadline to file taxes in the United States is fast approaching, and with it comes the time of year when tax accounting firms usually see a peak volume in their business. With all the questions surrounding new tax laws, deduction advice, and audit defense, H&R block is looking to bolster its brand against all others by setting up shop in Second Life.

An Open Mind for Second Life

If you want to really understand all sides of the story about Second Life as a business platform – the genuine potential as well as the current drawbacks – a series of in-depth feature articles published last week by CIO Insight magazine is where you definitely should go.

Virtual Earth Watches The Weather Channel

A new tool from The Weather Channel utilizes Microsoft’s Virtual Earth to let visitors drift through the clouds and weather systems from the desktop.

NASA’s Virtual World For Kids

Numedeon, Inc., creators of Whyville the educational virtual world for children and young teenagers, has created a site for NASA

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