As primetime continues its downward spiral, leaving us with the same old recycled (non)reality content and Stephen Colbert is reduced to lip-synching Prince songs for half his show, disgruntled writers are taking matters into their own hands.

Aaron Mendelsohn, whose breakout films were Air Bud and Air Bud: Golden Receiver (no comment, Disney I’m sure paid him fairly), and a group of TV and film A-listers are forming a new company called Virtual Artists.

They’re pegging Silicon Valley for funding to the tune of $30 million in startup capital, and insiders seem to think they can get that. Virtual Artists doesn’t plan to do high-budget films just yet, because of the risk, but will be focusing on low-budget content on a level of Napoleon Dynamite (level of cost, not necessarily quality).

And the good news for those aspiring, Mendelsohn says scripts from newcomers are welcome.

It’s good to see them having the gumption to compete head-to-head with the networks and studios that don’t seem to want to give them a fair cut.