All Posts Tagged Tag: ‘Viral marketing’

Lemony Snicket Trailer Is Awesome, but It Didn’t Come from Netflix (or Did It?)

We’ve known for a while now that Netflix has a show in the works based on Lemony Snicket’s (author Daniel Handler) A Series of Unfortunate Events. We don’t know when Netflix is planning to debut the series, and we’ve yet to see any sort of teaser trailer for it. Well, late Sunday, that appeared to have changed when a video …

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iPhone 5c Target of New Apple Marketing Campaign

Earlier this year, CEO of Apple Tim Cook revealed that the iPhone 5c did not sell as well as Apple had expected it to, placing the blame upon the immediate market-recognition and appeal of the iPhone 5s: “I think the 5s, people are really intrigued with Touch ID. It’s a major feature that has excited people. And I think that …

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Imgur Analytics Let You Track The Viral Success Of Your Images

Imgur just announced the launch of a new analytics platform that will enable brands and marketers to track the viral life of the images they upload. Given that Imgur sees upwards of 100 million unique monthly visitors, this is a pretty significant offering. It hosts over 650 million images and attracts up to 1.5 million uploads on a daily basis. …

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JFK Conspiracy: “X-Men: Days of Future Past” Viral Video

With the 50th anniversary of JFK’s death this past Friday we’ve all seen our fair share of conspiracy theories. With that in mind, let me introduce you to one of the more odd theories you may come across. It appears as though Magneto, of X-Men fame, was in Dallas on the day of JFK’s death and may have played an …

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Viral Marketing Push for ‘X-Men: Days of Future Past’ Begins

Whatever words that will be written about Marvel’s viral marketing push for the upcoming X-Men: Days of Future Past, the only thing people are going to take from the content are the Sentinels, which is understandable, because, well, this is the freaking Sentinels we are talking about. Now, if you aren’t that familiar with the X-Men beyond the movies, you …

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Funny or Die Takes on Tom Brady’s Accent

Tom Brady may play football in New England, but that doesn’t mean he sounds like he’s from Boston, a town famous for its use of the northern cities vowel shift. Considering he’s from California, there’s a good reason why Brady doesn’t sound like he’s from Boston, but don’t tell that to outsiders who like to make fun of the Boston …

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New Prometheus Clip Indirectly Ties Into Verizon Services

What looks like another promotional piece for the upcoming Prometheus actually serves two roles. Not only is it virally promoting Ridley Scott’s next trip into the universe apparently ruled by the Weyland Corporation, it’s also an exercise in viral product placement. You see, not only is the clip promoting the movie, a quick glance at the party responsible for the …

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The Halo 4 Puzzle Is Complete, New Box Art Revealed

Pretty soon, anything that has even the slightest modicum of popularity is going to be marketed in a viral manner. Granted, the Halo video game series is a little bit more than slightly popular, but the point remains. Viral marketing is here to stay, and considering entertainment-related viral campaigns engage the fans like no marketing strategies before them, that’s a …

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True Blood Character Posters Get Us Ready For Season 5

We’re a little under a month before HBO begins season five of its fan-favorite vampire story that follows the adventures of one Sookie Stackhouse. I am, of course, talking about the return of True Blood, which stakes its way back into our hearts on June 10. With the wait getting to its “almost over” point, it’s time for HBO to …

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Spider-Man Viral Content Showing Up Around the Web

Although it doesn’t come out until July 3rd, that hasn’t stopped Sony from trying to take away a little bit of the Avengers hype to apply to the upcoming Spider-Man reboot, starring James Garfield. From the looks of it, the title for summer movie king is going to come down to The Avengers, The Dark Knight Rises, and The Amazing …

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Amazing Spiderman Launches Viral Marketing Campaign

It is being reported that this poster is being seen around Wondercon: The poster prompts you to go to webbedmenace.com. When you go to the supposedly anti-spiderman website, you get this viral video: You can also submit your sightings, which has obviously led to funny and ridiculous cosplay such as this: Also if you get a kick out of things …

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Paranormal Activity 3 Turns to Twitter to Increase Buzz

Viral marketing for movies has been apart of our consciousness dating back to The Blair Witch Project. From there, we’ve seen successful ventures from The Dark Knight and Cloverfield, to name a few. Now, Paramount has turned to Twitter for their marketing push for Paranormal Activity 3, a prequel that attempts to shed some light on the history of the …

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Nike Gets Viral For Back To The Future Shoes

When it comes to viral marketing, Nike may very well be one of the best of the big boys. Whether it’s creative uses of Charlie Murphy, or having Kobe Bryant “jump over” a moving car, Nike’s marketing department is incredibly sharp, and their latest venture doesn’t disappoint, either. Remember those awesome self-lacing shoes from Back to the Future II? You …

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New NBC Sitcom Experiences Viral Marketing Failure

There’s a thought that no press is bad press, and while that maybe true for folks like Marilyn Manson, someone from the land of music who was as concerned with shocking as he was entertaining the masses, it’s not true for yet-to-be consumed items that want to get off to a good start with would-be consumers. If your product has …

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iPad Head Girl – The Next Step in Viral Marketing

When the video was viewed for the first time, my initial thought was is this one of Clive Barker’s new Cenobites? Is this who he’s selected to succeed the timeless Pinhead for a new generation of Hellraiser movies, or is something else going on here? As it turns out, iPad Head Girl isn’t the next step in horror movie special …

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Beastie Boys Debut New Video on Funny or Die

Although the Beastie Boys previously used MTV’s online arm to promote their return, they’ve turned to another, perhaps more popular outlet to promote their new music video for the song “Don’t Play No Game That I Can’t Win.” Instead of using YouTube’s Vevo or MTV, the Beastie Boys turned to Funny or Die to debut the video. What does this …

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Kenny Powers Becomes CEO of K-Swiss, Launches Viral Ad Campaign

California-based footwear makers K-Swiss have just debuted a bold new viral advertising campaign this weekend starring Danny McBride in his role as Eastbound & Down‘s Kenny Powers. Verdict: The foul-mouthed baseball player makes one hell of a spokesman. Here’s the basic concept of the ad campaign: Kenny Powers has taken over (in a hostile fashion) K-Swiss and become their new …

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Does Viral Marketing Include TV Show Editing?

As the explosion of social networking completes itself — hey, Mark Zuckerberg agrees — viral marketing is a very real aspect of today’s world. The best examples of successful viral marketing attempts normally comes from movies, with examples like The Dark Knight and Cloverfield come to mind. It should be noted that this kind of marketing is not limited to …

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Happy Fathers Day From The Beastie Boys

The Beastie Boys have sure embraced viral marketing in past few months. They made a splash back in April when their star studded “Fight For Your Right Revisited Trailer” blew up the interwebs. The video, which served as a promotion for their then upcoming album Hot Sauce Committee Part Two, featured the likes of Seth Rogen, Jack Black, Will Ferrell …

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Did Poor Customer Service Doom Dell?

The outsourcing of customer service is a topic of much consternation, silly sitcoms be damned. The horror stories of customer service call centers are to numerous to detail here, so much so in fact, it seems people have learned to expect a level of dissatisfaction when dealing with them, especially in regards to the tech sector. So far, most of …

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Beasties Boys Go Viral

We all know the Internet has fundamentally changed the way people are marketed to. Whether it’s a barrage of promotional tweets, online coupons, Facebook product pages, or the J.J. Abrams method of promoting a movie, without the Internet being such a strong conduit, these methods would have a hard time being feasible. Sure, the studio responsible for Cloverfield could set …

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Viral Content 101

At the Web 2.0 Expo in San Francisco, Huffington Post and Buzzfeed co-founder Jonah Peretti detailed his philosophy on viral content.  After years of testing how and why things to go viral, Peretti decided that the key is “thinking of content and media as an excuse for social action.” Simply, stuff that has the best opportunity to spread is stuff …

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