All Posts Tagged Tag: ‘Viewability’

Yahoo Lets Advertisers Independently Measure Viewability

Yahoo announced that it is giving advertisers the ability to independently measure viewability and fraud for display and video advertising on Yahoo owned and operated properties as well as media purchased across its programmatic buying platform. Advertisers can choose from third-party measurement solutions from comScore, DoubleVerify, Integral Ad Science, Moat, and others to validate for viewability and fraud. As Yahoo …

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Millennial Media Guarantees 100% Viewability For In-App Ads

Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is “desperately” seeking guidelines for viewability. It’s a bold move for sure. The Media Rating Council announced last week that it has issued interim guidance for how to proceed with measuring and transacting …

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Here’s How To Measure Mobile Ad Viewability

The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile web browser or a mobile app. As you may know, the MRC works with other industry organizations (ANA, IAB and …

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Should Viewability Standard Just Be A Jumping Off Point?

As you know, the issue of ad viewability can be a contentious one among advertisers, agencies, and publishers, and we recently looked at this from various angles based on what such parties have been saying in the media. Some of that contention is related to the industry standard that calls for desktop display ads to be considered viewable if 50% …

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A Clearer Look At Mobile Ad Viewability

The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It’s pretty confusing. There are so many factors and parties that come into play it’s pretty much a big mess. There are organizations trying to change that, but in some cases, it’s …

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Ad Viewability Contention Rages On

If there’s one hot topic in online advertising in 2015, it’s viewability. It’s causing a lot of disagreements between advertisers and publishers, and it’s the subject of a great deal of confusion and chaos throughout the industry. What are your thoughts on the subject? What needs to be done? How do publishers need to adapt? Should advertisers be more patient? …

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Report Looks At Ad Viewability Trends, Fraud

The viewability rate for publisher sourced ad inventory remained relatively unchanged at 52% during the fourth quarter, according to a new report from Integral Ad Science. Meanwhile, the level of ad fraud increased over the previous quarter, but still remained better than that of networks and exchanges. Viewability for display impressions sourced from networks and exchanges, it found, increased from …

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DoubleClick Adds More Viewability Features

Earlier this month at the Consumer Electronics Show in Las Vegas, Google made a couple of big advertiser-related announcements. For one, they’ve added over 30 broadcasters, premium publishers, and major brands to Google Partner Select, the premium video service they launched last year. Second, they would roll out viewability reporting across their ad platforms. Now, they’re building on the viewability …

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CES: Google Is Making Video Ad Reporting Better

At the Consumer Electronics Show in Las Vegas, Google made a couple of big advertiser-related announcements. For one, they’ve added over 30 broadcasters, premium publishers, and major brands to Google Partner Select, the premium video service they launched last year. Second, they’re rolling out viewability reporting across their ad platforms. The Google Partner Select Marketplace is a programmatic marketplace for …

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IAB Gives Guidance On Ad Viewability

The Interactive Advertising Bureau (IAB) released its “State of Viewability Transaction 2015″ report aimed at offering guidance on how to manage the “shift of digital media’s ‘audience currency’ to 100 percent viewability.” Right now, it says, 100% viewability measurement simply isn’t possible. Instread, it recommends 70% as the best threshold for buyers and sellers. 2015, it says, will be a …

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Google Display Network Lets You Buy Based On Viewability

Google has introduced for the Google Display network the ability to buy based on viewability in real time across its two million sites. Viewability was previously available for reservations buys on the network, but is now available in the auction on a CPM basis across devices. This means advertisers can elect to only pay for impressions where their a has …

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