All Posts Tagged Tag: ‘view-through’
Google conducted a joint test with Levi’s and found that paid search ads raised consumer awareness of the Levi’s brand, regardless of whether or not they were clicked. In the test, 53% of "in-market" consumers named Levi’s when asked which brand of jeans came to mind when a Levi’s search ad was in the top sponsored position.
That seems pretty likely anyway, but only 30% named Levi’s when there was no Levi’s search ad on the page. You can’t deny that 23% is a pretty significant increase.
Facebook announced some changes it has made to how it decides to show users content in the News Feed. These changes are specifically for users on slow connections. In a nutshell, News Feed will now take connection speed into account, prioritize which stories to load …