All Posts Tagged Tag: ‘Video’
Online video remains popular according to a new survey from the Kelsey Group. The survey revealed that 59 percent of consumers had watched video online and more that half had engaged in a response activity such as visiting a Web site or making a purchase.
The report, "Online Video: A New Local Advertising Paradigm" says that YouTube has been a major force in bringing online video to mainstream audiences.
Overall, using text is more preferrable, than using graphics (images, pictures, Flash and so on) on a website, because it is easier to understand and remember – and also accessible to the people and the search engines.
But there are some cases, when using graphics is the right thing to do.
When to use graphics
As mentioned in the earlier article, graphics should only be used, when it is absolutely necessary, such as:
Quite a line was forming up, but it appears there’s now one less organization in the world that wants to sue YouTube; since the video-sharing site decided to take down clips in which the king of Thailand was insulted, the Thai government has dropped its criminal lawsuit.
|Google Apologizes, Thailand Drops Lawsuit|
Google is rallying an effort that would make public records more readily available to Internet users by providing free consulting and software. The long-term goal of Google is to see federal agencies incorporate these same tools in this attempt to open public records.
We know you’ve been waiting minutes, hours, and even days for the release of the Rock Em Sock Em Robot’s Fight from the SES conference. You can all rest better now because the much-anticipated rumble is up and ready for your enjoyment. Only WebProNews was there to bring you exclusive coverage of this event to find out which search engine is truly best.
The folks at SavetheInternet.com Coalition should be happy, as they have won two Webby Awards. One for their grassroots campaign to protect Net Neutrality and the other for a video about Net Neutrality. The Webby awards are sponsored in part by phone behemoth Verizon Communications, an irony since they are not friends of the net neutrality movement.
I just met with a company that I can’t say a word about, but one that’s already making me rethink how things are going to play out. There are a few issues that must be addressed by any game changer here:
ON Networks hopes to bring a little TV magic to your computer screen with 8 well produced shows each with great content and entertaining hosts.
The Google Acquisition of DoubleClick has Microsoft and AT&T screeching "Monopoly!" to the US Department of Justice (DOJ) Antitrust division. In a video interview with John Batelle at WebProNews last week, Google CEO Eric Schmidt responded to a comment from Batelle about "anti-competitive practices" by reacting in what seemed like mock surprise. "Microsoft! … AT&T?
As horrific as the circumstances at Virginia Tech were, as a journalist it was fascinating to watch the information about the shootings filter out through the students and faculty at the college, by way cellphones and webcams, blogs and Facebook accounts, Flickr photos and LiveJournal updates. The Wikipedia page was updated minute by minute (the page of edits makes for interesting reading). Another example of “crowdsourcing” the news.
Developers are buzzing about Microsoft’s latest release, Silverlight, a video plug-in application that spans video formats, allowing them to viewed through one video channel. Though there is a secret feature to be revealed in the coming weeks, the revealing of Silverlight is already being touted as an affront to Adobe.
First, inspired by Justin.tv, Chris “I live on the lunatic fringe” Pirillo decided to start a live internet video stream of him at his computer. Bringing in Ustream.tv (the live video technology) Skype, Twitter, chat rooms and a whole host of other technology.
Since its launch on January 30th of this year, Windows Vista has been met with lukewarm fanfare by analysts and consumers alike. According to a Harris Interactive poll, only 12 percent of those who are aware of Vista actually plan to upgrade to the new operating system.
Harris Interactive has released a report documenting its findings from a recent study evaluating the prevalence of video game addiction among youth. There is skepticism, however, surrounding how Harris defined the term “addiction” when conducting the survey.
It looks like Harris Interactive has finally managed to accomplish a feat that has baffled physical and mental health professionals for decades; they have defined addiction.
Who watches the most online video? Though women out number men by 6 million online men still consume more Web video content than women, according to a report from eMarketer.
"While 78% of males watch video online, only 66% of females do," says Debra Aho Williamson, eMarketer senior analyst and the author of the new Women Online: Taking a New Look report. "They are less likely than males to visit most video destination sites – even the biggie, YouTube."
We have some news and then a big ‘ole mess to bring to your attention.
First, the news. AOL has announced that it’s Advertising.com unit would manage advertising sold on the new online video site being built by NBC and News Corp.
Here’s a stat you’ll find interesting: people are twice as likely to press the "Play" button on a video ad than they are to click a standard JPG or GIF ad. The bad news: they only watch two-thirds of the ad. But they did press "Play."
The information comes from a recent study conducted by digital marketing company DoubleClick.
The study of 300 participants over a six month period showed that consumers were much more interactive with video ads, which makes DoubleClick assume the format is very effective.
You may find that tech blogs are running a little late today. You can blame Business Week for their lengthy look at whether Google has become too powerful. The cover page asks “Who’s Afraid of Google” and Rob Hof has an excellent take on whether Google is starting to feel a backlash, or not.
The landscape of search is changing. Online video is becoming more prevalent to the realm of search, especially given the fact that Google has begun including links to YouTube videos in its SERP pages. Will the ability to search video, however, ultimately change how users consume the information contained within the clips?
Nate Anderson reports the Electronic Frontier Foundation – a nonprofit group that looks to protect digital rights and free speech – is suing Viacom for its misuse of the Digital Millennium Copyright Act (DMCA).
Among thousands of DMCA takedown notices sent out, is one of a Stephen Colbert parody video that the EFF claims doesn’t violate any copyright laws.
All of us that doubted the power of MySpace should be ashamed ourselves. I was chief among the doubters, nearly certain that once MySpace’s teenybopper base grew up, News Corp. would feel the pain of it in the wallet. But two things happened: MySpace blew up YouTube; and last week blew up MSN Video.
comScore, a digital media measurement firm has released numbers on the U.S. streaming video market from its Video Metrix service. In January, 123 million people viewed 7.2 billion videos online. This accounted for 70 percent of the total U.S. Internet audience.
The average video streamer watched 59 streams of the period of a month, which are around two videos per day. The average amount of time spent watching videos was 151 minutes for the month and the average amount of time spent viewing a single video was 2.6 minutes.
Philip de Vellis has resigned his position with Blue State Digital after the Huffington Post unmasked him as the creator of a mashup video featuring Hilary Clinton’s image being smashed by the legendary hammer-wielding thrower in Apple’s ‘1984’ commercial.
NBC and News Corp could announce as early as today a partnership geared at launching an online video site to rival YouTube. The site would feature clips from programming on both networks, allowing users to modify and share them in socially relevant ways.
With candidates gearing up for the 2008 election season, the role of socially driven content sites such as YouTube begins to take shape. Case in point, one of the hottest videos on YouTube right now is pro-Obama clip featuring a remade version of Apple’s 1984 Super Bowl commercial.
There’s no question that online video has become a phenomenon over the past year or so, whether it’s the rise of YouTube and “user generated” stars like Lonelygirl15 or IsabellaBrave or the increasing use of video blogs by politicians such as Hillary Clinton and Barack Obama.
What? I had more than one story about integrations and such, and that was easily the worst title I could think of. Who would have thought there was a way to include “stuff” in a title four times, and have it vaguely make sense?
The Association of American Publishers and the Authors Guild is none too happy with Google’s plan to indiscriminately scan, index, and allow the searching of millions of books from libraries the world over and Microsoft is capitalizing on this rare chink in Google’s armor.
Copyrighters are claiming infringement because Google is making advertising revenue from the results of book searches in the Google Book Search system. Here are all of Google’s arguments that I found:
Yahoo Video has teamed with the San Francisco Film Society for the 50th San Francisco International Film Festival GreenWorld Contest powered by Yahoo’s Jumpcut. The two will also launch a branded video channel featuring content from the San Francisco Film Society.
BMW’s tagline used to be “Ultimate Driving Machine.” Then, in 2006, the auto manufacturer switched to “A Company of Ideas.” While that doesn’t have the same ring, it may at least allow a bit more room to explain BMW’s new arrangement with Google. In effect, German bimmer owners will be able to link their cars’ navigation systems to Google Maps.
“This is my car. That’s where I spilled coffee. Oh, and this is where the dog vomited.” All right, so perhaps that wouldn’t be the best use of online video advertising. But according to a new report, automotive online video classifieds – and many other types of car-related, Internet-only videos – are on their way.
This could be a pretty big deal: Beet.tv is reporting an exclusive — that Microsoft has signed a deal with Associated Press, the giant wire service, to “develop an online video platform for thousands of U.S. newspapers, television and radio stations to upload, publish and monetize locally-created video.”
We hate to say "I told you so." Wait. No, we really don’t. Analysts at Piper Jaffray & Co. took a good, hard at look at things and decided we are in the midst of a media – well, everything – revolution and it’s all the Internet’s fault. E-Life as you know it is about to change.
Internap Network Services Corporation has announced that its VitalStream Services platform has been integrated into Adobe Premiere Pro software, which allows for publishing of Flash Video content to the Web.
Adobe Premiere Pro, a tool for professional video editing, edits content in almost any format and outputs that content to tape, DVD and the Web. Both companies offer their customers the option of improving their online presence with Flash Video Streaming. Business owners, Web designers and developers can post content online with one click.
Maven Networks has launched its new Internet TV platform, which has been adopted by more than 500 media companies, led by Hearst Corporation. The companies are using Maven to power their online video distribution and advertising business.
Hearst Magazines, publisher of Cosmopolitan, Esquire and Good Housekeeping, is launching 14 new Internet channels built on the Maven platform with their own individual branding, promotions and advertising around the audience of each magazine title.