All Posts Tagged Tag: ‘Video’

Video Ads Reportedly Coming to Pinterest

Video Ads Reportedly Coming to Pinterest

Pinterest is planning on launching video ads. That’s the word from a new report from Digiday, which cites agencies briefed on the plans. The report says a video format is on the way, but that what that will look like is still an unknown. While Pinterest certainly has its share of videos, it’s not really what people think of the …

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Skype Gets Mobile Group Video Calling

Skype Gets Mobile Group Video Calling

Skype is celebrating ten years of Skype video with the launch of group video calling on Android, iPhone, iPad, and Windows 10 Mobile. The feature is free and will roll out over the coming weeks. You can pre-register for it here. “Ten years ago, NASA’s Stardust mission successfully brought back interstellar dust from a comet and the cloud existed only …

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Periscope Gets A Big Upgrade For Marketing

Periscope Gets A Big Upgrade For Marketing

It was only a matter of time. Periscope live streams (and recordings) can now be played right inside of Twitter – from the timeline. This presents more opportunities for businesses to gain visibility and better utilize this tool, which has continued to grow in popularity of the the past year. Have you tested the Periscope waters yet? Do you expect …

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Facebook Makes Videos HTML5 By Default

Facebook Makes Videos HTML5 By Default

Facebook announced that its videos will now use HTML5 by default as Flash continues its slow demise. The company’s chief security officer made headlines a while back when he called for the death of Flash, and even since then, Adobe dropped Flash from Flash Professional CC. Facebook’s Daniel Baulig says, “We recently switched to HTML5 from a Flash-based video player …

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Twitter’s Vine Adds New Personalization

Twitter’s Vine Adds New Personalization

Twitter-owned short,looping video service Vine announced a new feature that adds a touch of personalization to the service. It’s a new personalized channel that should help users see more Vines they actually care about and/or want to see. Many get the majority of their Vine views in from those that go viral and end up on blogs and websites or …

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Getting More Out of Facebook Video

Getting More Out of Facebook Video

2015 has been the year of video for Facebook, and as that year draws to a close, Facebook is giving Pages some new tips for publishing videos. Have you begun a Facebook video strategy yet? Do you anticipate beginning one in the coming year? What do you think of Facebook video now that it’s been in wide use for a …

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Facebook Lets Users Share Live Video & Collages, Tests New Mobile Sharing Tool

Facebook Lets Users Share Live Video & Collages, Tests New Mobile Sharing Tool

Facebook announced that it is testing live video from the News Feed. For now it’s only for a small percentage of people in the US on iPhone, but it lets you stream video to your friends in real time. Users can tap on Update Status and select the Live Video icon, write a description, and choose the audience they want …

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Infographic Looks At The Changing World of Video

Infographic Looks At The Changing World of Video

In 2006, a young YouTube was bought by Google for $1.65 billion dollars. Already a popular media platform, the video format of choice at the time was the MiniDV linear tape that held about an hour of video. Just four years later in 2010 YouTube relied over three billion views per day and video quality upgraded to the Flip UltraHD …

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Facebook 360-Degree Videos Expand To Ads, iOS, Get Resource Site

Facebook 360-Degree Videos Expand To Ads, iOS, Get Resource Site

Back in March, Facebook announced 360-degree videos before launching them in September. Much like 360-degree videos on YouTube, the videos give the user a virtual reality-like experience letting them view anything in the camera’s field of vision within the video from any angle. At launch, the feature was available for viewing on Android and the web, but Facebook just announced …

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Facebook Slideshow Creates Video Ads From Still Images

Facebook Slideshow Creates Video Ads From Still Images

Facebook announced that it’s launching Slideshow, which it describes as a new type of lightweight video ad created from a series of still images. It’s aimed specifically at marketers with slower Internet connections. The format enables an advertiser to upload three to seven still images and choose a length from five to fifteen seconds. “Slideshow reduces the need for video …

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Facebook Tests Video Feed In Addition To Reported Standalone App

Facebook is testing a video feed as it increasingly tries to capitalize on the growing popularity of Facebook-native video posts. Last fall, Facebook gave an update on its video efforts saying that growth in video views had exceeded 50% from May through July of last year, and that it had logged an average of over a billion video views every …

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360-Degree Video Hits Facebook

360-Degree Video Hits Facebook

Mark Zuckerberg announced this at f8 back in March, so this isn’t a huge surprise. But today’s the day, folks – 360-degree videos are coming to your news feed. “Our goal at Facebook is to connect you with the people and things that matter, every single day. Over time, we’ve seen that people enjoy more immersive content in their News …

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Periscope Gets Big Improvement With Web Profiles

Periscope Gets Big Improvement With Web Profiles

Periscope, Twitter’s live-streaming video service, announced the launch of new web profiles enabling people to go to periscope.tv/username to see all recent broadcasts from that user. This should be a huge part of making Periscope more accessible to people and making it easier to find streams you really want to watch. It should also help those wanting to promote streams, …

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Twitter Gives You Research-Backed Advice For Promoted Video

Twitter Gives You Research-Backed Advice For Promoted Video

Twitter is highlighting some research about how Twitter users watch, discover, and engage with video, and using that to give marketers some best practices for promoted video. According to the company, 90% of Twitter video views happen on mobile, and those exposed to branded videos have 28% higher purchase intent than “the online norm” based on Nielsen data. Twitter partnered …

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Facebook Reportedly Building Standalone Video App

Facebook Reportedly Building Standalone Video App

While not in any way surprising, it looks as though Facebook is poised to fire another shot at YouTube with which it has been increasingly competing for video-viewing eyeballs and advertisers who want to spend money reaching them. As you may know, both Facebook and YouTube have recently begun supporting 360-degree videos. Facebook is poised to take its offering a …

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Facebook Tests Video Pop-Out Window On iOS

Facebook Tests Video Pop-Out Window On iOS

A couple months ago, we looked at a new video feature Facebook has been testing which lets users watch a video shared on the social network in a pop-out window while continuing to scroll through the News Feed. At the time, we only saw the feature in action on the desktop, but now, it looks like they’re testing it on …

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Amazon Beats Netflix to Offline Playback on iOS and Android Devices

Amazon Beats Netflix to Offline Playback on iOS and Android Devices

When battling a rival streaming service, snagging and producing content isn’t the only way to differentiate yourself – you can also improve access to said content. And that’s what Amazon just did for Prime Video. The company is making a portion of its content available for offline playback – meaning you can download certain movies and TV shows in order …

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Amazon Prime Instant Video Hits Japan Next Month

Amazon Prime Instant Video Hits Japan Next Month

Not to be outdone, Amazon is also expanding its streaming video services to Japan. Netflix recently confirmed that it will officially launch in Japan – its first Asian country – on September 2nd. Now, Amazon has announced that it will also launch its Prime Instant Video offering in Japan in September. This will be only the fourth country in which …

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Facebook Verified Profiles Will Soon Get Mentions, ‘Live’ Streaming Video

Facebook Verified Profiles Will Soon Get Mentions, ‘Live’ Streaming Video

Just over a year ago, Facebook launched Mentions, one of its Creative Labs apps, for public figures. It’s basically a way for celebrities to better manage their Facebook presence and engage with fans. The official description is: “A better way for actors, athletes, musicians and other influencers to stay in touch with their fans and the people and things they …

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Periscope Says 40 Years of Video Watched Every Day

Periscope Says 40 Years of Video Watched Every Day

Twitter’s livestreaming app Periscope has just released its first growth report, and both users and activity is steadily rising. According to Periscope, there are over 10 million registered accounts in just four months. Of course, accounts don’t equate to active users. Periscope has around two million daily active users – but that’s not really important, according to the company. According …

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Twitter’s Periscope Adds Couch Mode For Continued Viewing

Twitter’s live streaming service Periscope has added a new way to watch broadcasts on the web. It’s called Couch Mode, and is basically just an endless stream of different broadcasts. This way you can sit on your couch and just watch Periscope for as long as you want. The streams are determined by how well videos are viewed. Periscope itself …

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YouTube, Facebook, Twitter Battle For Video Creators

It’s hardly news that the video and advertising battle between Facebook and YouTube is heating up, and this has never been more evident than it was on VidCon last week, when both companies as well as other competitors showed off their offerings and tried to woo some of the Internet’s big video stars. For the past decade, YouTube has been …

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Facebook Gives Pages New Video Visibility And Management Tools

Facebook announced a couple of updates aimed at giving Pages more control over how their videos are organized and shared. These include improved upload tools and a new Video Library feature. “Page owners now have access to enhanced control and customization features when uploading videos, like the ability to set an expiration date or to add a custom thumbnail for …

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Duggar Family Members Jill Duggar Dillard, Jessa Duggar Seewald to Appear in TLC Child Sexual Abuse Documentary

Duggar family members Jill Duggar Dillard and Jessa Duggar Seewald will reportedly be featured in an upcoming documentary on child sexual abuse produced by TLC in the wake of their cancellation of 19 Kids and Counting. The Duggar family reality show has been off the air since May, when oldest son Josh Duggar’s sexual molestation scandal broke in the media. …

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Selling To Customers Through ‘Shoppable Videos’

Everyone knows online video can be a great way to market businesses and products, but some businesses are finding that it can be quite beneficial for actually selling products. “Shoppable video” is a trend that has been slowly rising for several years, but new capabilities from a variety of platforms indicate that it could be poised to become much bigger. …

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Nicky Hilton Epic Bridal Gown Gives Epic Accidental Crotch Shot [Video]

Nicky Hilton married on Friday. Her wedding to James Rothschild, son of Amschel Rothschild, a financier with a pedigree among bankers, took place at Kensington Palace in London. The entire event was the stuff of princesses and outrageously wealthy associates. Back in October, Nicky Hilton claimed she had made no plans for her wedding, but her mother was busy with …

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This Feature Should Get People Watching A Lot More Video On Facebook

Facebook is testing a new video feature, which would should help increase views on the desktop. It lets you pop a video out of your News Feed (or out of a Facebook Page) and continue watching while you scroll. Remember how awesome it was when YouTube finally started letting you continue watching videos on your mobile device while browsing the …

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WordPress Has ‘Reinvented’ Its Video Feature

Automattic announced a big update to VideoPress, its service that powers videos on WordPress.com and Jetpack-connected self-hosted WordPress sites. It describes the new generation of VideoPress as “dynamic, responsive, and lightning fast”. “Out of the box, the new VideoPress is lightweight and responsive for beautiful playback on any screen, from smartphones to desktops,” explains Guillermo Rauch on the WordPress blog. …

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Is Facebook Thinking About Taking On Periscope And Meerkat?

Facebook has been been emailing survey questions to people asking about their experience with Facebook video as well as their experience with Meerkat. This is fueling questions about whether Facebook is considering launching its own Meerkat/Periscope competitor. Marketing Land reports that one of its editors received the survey, and shares screencaps of the questions. Facebook starts off asking how often …

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Facebook News Feed Ranking Now Takes These Video Actions Into Account

Facebook announced a new change to how it shows content in News Feed on Monday. It will now start taking into account the actions users take on videos when determining when to show a video to people. Specifically, it will look at when users choose to turn on sound, make a video full screen, or enable high definition. The thinking …

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