All Posts Tagged Tag: ‘Video’
TV producers are seeing value in shows after they air. Just as DVDs boost movie revenues, DVD sets of TV shows are selling well, along with iTunes downloads of individual shows for $1.99.
Rebroadcasts are proving beneficial for TV show sponsors who support hosting on the TV shows sites. This will likely grow the online video advertising beyond its current status.
You may be tired of hearing about Google by now. This article is actually about how Adobe plans to create a free Web-based version of Photoshop. But Google’s the reason they’re doing it. Google’s the reason anybody’s doing anything online. That company just can’t seem to find a pair of britches that fit.
The percentage of US adults who watch online video continues to increase but it is not coming at the expense of TV. According to the Leichtman Research Group at least 14 percent of adults watched online video once a week as of December 2006.
In the past year total online video usage has increased but the percentage of adults watching video has seen little change. An earlier LRG survey found that 4 percent of adults viewed online video daily and another 11 percent weekly.
In a new nationwide online survey done by market researcher Synovate for ClipBlast, an Internet video search platform, finds that Americans are experiencing difficulty when it comes to searching for specific online video. Forty percent said that they found searching for video online to be “frustrating” or “inconsistent.”
Veoh Networks, an Internet Television broadcaster and Senator John McCain have teamed to launch the Senator John McCain Channel. The channel will feature a video diary from the campaign trail, including speeches, tour stops and messages to his supporters.
The channel will also have videos detailing the Senator’s position on issues ranging from government spending to the war in Iraq, along with a biographical look at the Senator. The McCain campaign plans to upload full speeches and videos to the channel that will be in DVD-quality.
SEMPO in conjuction with Radar Research and IntelliSurvey have recently completed a research study (the State of Search Engine Marketing survey) on the topics of Video and Mobile search adverstising. The study concluded that search marketers wanted to pay the same or less for Mobile/Video search advertising than traditional search marketing strategies.
Here are some key points found from the study:
As the word “paper” becomes less and less a part of the newspaper world, things like video are becoming more and more common. While there are some exceptionally well-designed video efforts out there — such as the Washington Post’s OnBeing, which I wrote about recently — there are also some that are, well… underwhelming, if that’s a word.
Photobucket has launched a new service that will allow its 35 million users to do video editing online with technology powered by Adobe. The Adobe Web based video remix and editing technology is currently in Beta. Users can now combine photos, videos, text, and music to create videos or mashups of content from their Photobucket albums.
Google has agreed to acquire Adscape, a company that puts ads inside of video games, for $23 million. Google had missed out on Massive, a company Microsoft picked up for $200-400 million about a year ago, and is going to have to settle for the much smaller Adscape, which it will have to build into a bigger player. Judging by Google’s great success with dMarc, I’d assume nothing at this point.
In another display reinforcing the idea that JetBlue understands how to communicate in a crisis, CEO David Neeleman has produced a video and had it uploaded to YouTube. Neeleman doesn’t read-in fact, he comes across as very human with a lot of "umms" as he speaks off-the-cuff, probably from a simple outline of things he wanted to cover.
Search engines have been around long enough for traffic-minded marketers to whittle down SEO and SEM to a near science – okay, an exact science sans the key algorithm variable. But what is known about optimizing video content on YouTube? Next to nothing, that’s what.
That doesn’t stop the especially enterprising from trying to figure it out before the traditional advertising companies do, though. As far as the SEM community goes, they may soon claim YouTube optimization (or video optimization if you prefer) as their inherent turf.
If a YouTube user feels one of their videos was an unfair casualty of Viacom’s recent war on copyright infringement, the Electronic Frontier Foundation wants to know about it. The nonprofit organization has posted its call to the user-generated disenfranchised on their home YouTube turf.
A new report by Borrell Associates says that local online video advertising will account for $371 million this year, which is 5 percent of total online ad spending. In 2012, that amount will climb to $5 billion and will account for 35 percent of local online advertising budgets, Borrell projects in its report, “The New Frontier: Local Online Video Advertising.”
Beyond the Web is mobile, and eventually, as all media merges, mobile is the final frontier for an all-encompassing media blitz. That’s probably why Fox Interactive Media is quick on the draw redirecting its online content to wireless Web. FIM-owned IGN Entertainment announced a deal with Verizon Wireless’ V Cast unit to create IGN Mobile Video.
Hat’s off to Read/WriteWeb for their outstanding compilation of companies in the online video space.
This is definitely something to go in your bookmarks, with info on:
- Video Sharing
- Video Search
- Video eCommerce
- Video Editing & Creation
- Rich Media Advertising
About.com, a producer of original content has added 500 new videos to the site, expanding its online video initiative. Visitors to the site will have more choices in, and better access to video content which covers several of the site’s key channels including: Home, Autos, Computing and Gadgets, Food, Health and Parenting, in topics ranging from simple how-to’s to specialized themes.
The Chairwoman of Wikipedia foundation, Florence Devouard, is interviewed on video by Nicolas Charbonnier and part of her speech at LIFT is online in the last third of his eight-minute video. On screen is a slide showing Wikipedia’s growth, which is one context behind why Wikipedia needs more funds/donations to keep up in the future. When your service is doubling every few months in near-exponential growth you need to think about how you’re going to pay for future servers and pay for more bandwidth.
On Monday, Time and TV Guide will separately announce partnerships with Brightcove, a prominent online video distributor, aimed a developing proprietary platform to offer video content to subscribers of both magazines.
One of the Time’s primary goals is to significantly boost the video content on Time.com and eventually for its other publications, which include Fortune, Money, Sports Illustrated and Entertainment Weekly.
Orb Networks, a software development firm has announced a new service called MyCasting, which allows users to share Internet videos from their PCs to mobile phones, by text message links. User can watch videos from popular sites such as YouTube, DailyMotion, Google and Yahoo.
"Demand for Internet video on the PC is insatiable with more than 100 million streams daily on YouTube alone and many of those streams are being forwarded and shared virally via email and IM," said Joe Costello, Chairman and CEO of Orb Networks.
Last November, Universal Music Group sued Bolt.com alleging various instances of copyright infringement. It appears that the two sides are nearing a settlement agreement that will see Bolt hand over several million dollars in damages as well as agree to pay future royalties on uploaded content that contains music from Universal Artists.
At YouTube, You can say pretty much whatever You want, as long as it’s not about Islam. If that’s not true, YouTube user Nick Gisburne begs to differ after his account – his entire account – was deleted for its "inappropriate content." What exactly did he say? Well, nothing really. He let the Koran speak for itself.
Google’s confirming publicly that they believe the current Internet may become choked by online video. This is related to a barrier to Google’s growth — one of the only serious ones — that has been nagging at me for some time: globally, they don’t own the pipes. Big utility monopolies still hold a lot of cards around the world. The smart money would likely partner with them.
Watching video online continues to be a popular form of entertainment. A new survey from Advertising.com found that nearly 66 percent of respondents view streaming video content at least once a week. Forty-four percent of video viewers are between the ages of 18 and 34, while 56 percent are age 35 and older.
I’m a huge fan of the Opie & Anthony radio program on XM Satellite Radio, have been for years, and over the last week, I’ve heard show host Anthony talking about his experiences with Windows Vista.
Anthony’s had a lot of trouble, running into unsigned drivers, video card drivers that have worse performance in Vista than in XP, and a constant Blue Screen of Death before every install.
User-generated video, blogs and podcasts are categorized by their creators and by those that choose to save the content and tag it. Tagging by original content creators and those who use-tagging systems is both a search and social function, according to a new report from the Pew Internet & American Life Project.
First let’s echo Ron White when he says, “you can’t fix stupid.” Now that we agree on that, let’s also doubt that imposing stiffer penalties on those stupid enough to post video evidence on YouTube of themselves committing a crime won’t really act as a deterrent. Because, again, you can’t fix stupid.
Google has announced a second limited test run of its music video/AdSense program, distributing videos from Sony BMG and Warner Music that contain ads.
Medialink, a producer and distributor of short form video and audio has announced it will use Brightcove Internet TV to distribute video content to its clients on the Web. The content produced by Medialink will contain source disclosure and contact details for users to learn more about products and services featured in the video clips.
Anheuser-Busch has announced it will launch a new online entertainment network on February 4, Super Bowl Sunday called Bud.TV The site will feature content similar to late night TV. They have also teamed with Aristotle Inc., based in Washington, D.C. to implement an age verificication system for the online network.
Want to find an old Monty Python clip? Or watch a Mr. Bean sketch? Odds are that you can do so at Google Video, even though the BBC never gave its permission. This story isn’t about some impending lawsuit, though – reports indicate that “the Beeb” wants to strike a deal with Google and make even more content available.
A New York-based clown-turned-stand-up-comedian-slash-yoga-mime posted a video of himself on YouTube impersonating Gandhi doing a pole dance. Stop laughing. India doesn’t think it’s funny, and the government has threatened to take action against YouTube if the video isn’t removed.
In a new round of capital funding, Wazap has received an additional $7.9 million as part of its effort to expand its presence into the United States. Currently, the gaming search engine is only available in the Chinese, Japanese, and German languages, respectively.
The rapid growth of online video is forcing service providers to upgrade their networks to deal with the increased Internet traffic and broadband demand. Companies that provide infrastructure for the Internet are seeing their products sell at a rapid rate and are turning healthy profits.
Have you ever had an entertaining video of yourself that you wanted to share with a friend through email but were not comfortable with the possibility that it could end up on YouTube for the world to see? A video that may be funny to your group of friends but beyond that would cause serious embarrassment if made public and leave you contemplating the rest of your life in a monastery.
The Net Neutrality debate is now front and center in the US Senate (well, when their not talking about Iraq) as Senators Olympia Snowe (R-ME) and Byron Dorgan (D-ND) introduce the Internet Freedom Preservation Act. Dorgan didn’t stop with the floor of the Senate, he also took his case to YouTube.
While no doubt Google’s simple and clean applications have been a hit with some users, I’m really impressed with what Yahoo is showing off in its new Messenger for Windows Vista.
As online video has evolved, the question of how to advertise and when to advertise has been burning. There are no experts in this realm, only testers, debating about post-roll or pre-roll ads, layered content, and how long an online video viewer would view a commercial. Google is latest to try it out, and they may have a winner.
Sony has unveiled a new TV feature called “Bravia Internet Video Link” that will allow most of its new televisions to access free Internet video content. Online content, including high-definition feeds, will be available from providers such as AOL, Yahoo, Grouper, Sony Pictures Entertainment and Sony BMG Music.
YouTube cannot seem to stay away from controversy. From being sued and threatened both domestically and globally over copyright issues to the latest scandal south of the border. This new trouble involves a video of a Brazilian model and her boyfriend “befriending” one another on a beach and in the water.
Video online is nothing new. In 2006 it was used mainly for entertainment purposes. Now more businesses are realizing the value of video to educate and inform customers, critics and shareholders. It is becoming an essential tool for companies to communicate their message.
When Google purchased YouTube for $1.65 billion, conventional reasoning suggested that the search giant had grand plans to monetize the video content with advertising. As we sit upon the precipice of 2007, Google has begun testing in-stream advertising methods geared at just such a practice.
Clipblast.com has released their Top 10 most popular searches for Internet video for 2006. ClipBlast! is proud to present the moments that the public wanted to watch in 2006,” said Gary Baker, ClipBlast! founder and CEO. “But what we’re most proud of is that we’re able to locate and show, in real time, a relevant variety of video – of all kinds, from all types of sources, from all across the Web. That’s something that Google, YouTube and other video-content providers aren’t doing yet.”
Mark Lucovsky, of Google, posted that Google has replaced its SOAP API with its AJAX Search API.
It’s fairly obvious that the press from an E.Coli breakout can be really bad, especially if you are a popular fast-food restaurant chain – just ask Taco Bell. To combat the negative press, Taco Bell released a commercial featuring their President apologizing for the events while declaring Taco Bell food edible.