Preferably Benjamins, and lots of them, as the college and high school networking site could rake in $2 billion from a sale; Viacom has been suggested as one suitor, but we can suggest another deep-pocketed company too.

PodGuideTV notes that three Viacom nets – Nickelodeon, MTV and Comedy Central – now have shows for sale on the iTunes Music Store.

PubSub and Viacom have inked a deal to integrate PubSub’s RSS alerting technology on all CBS local affiliate news pages.

The media company has been revamping sites for local CBS affiliates to carry sponsored links delivered by Kanoodle’s LocalTarget product.

New limits on TV and Internet advertising aimed on children go into effect on January 1st, and efforts by the Walt Disney Company and Viacom to delay or stop them were brushed aside in federal court.

The media company will pay $650 million for the Internet gaming site network IGN, which owns GameSpy and Team Xbox.

Yahoo and Viacom announced a deal where Yahoo search and marketing will appear on Viacom’s web properties.

CBS News and its digital media counterpart will create a 24-hour news network that will be available exclusively online.

The entertainment and media company picks up Neopets Inc for a deal rumored to be worth $160 million USD.

Viacom’s board of directors has given the greenlight to the company’s split into two separate entities through a spin-off to shareholders. Both companies will be publicly traded.

Viacom announced that it is splitting into two separate publicly traded companies through a spin-off to shareholders in a decision that was approved by the company’s board of directors.

Viacom’s board of directors has approved a split into two separate publicly traded companies from the company’s entertainment brands through a spin-off to shareholders.

The media company has decided to separate its fast-growing cable segment and its older broadcast concern into two companies.

Viacom is selling its Canadian theater chain Famous Players to Cineplex Galaxy for about C$500 million (US $400 million). Famous Players has been around for 85 years.

John Battelle notes that Google’s market capitalization is now just north of 80 billion dollars, making it the largest media company on the planet, overtaking Time Warner.

New subscribers to Viacom’s Showtime cable channel will receive a choice of Xbox promotional items.

Sumner M. Redstone, Chairman and CEO of Viacom announced that he has been exploring with the Company’s Board of Directors the possible division of its businesses into separate publicly-traded companies.

Viacom today reported results for the full year and fourth quarter ended December 31, 2004.