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Vertical Markets
Ad CPM Will Suffer In 2008
Carl Fremont of Digitas thinks economic woes will have an impact on an online ad market where many key verticals have yet to see significant spending.
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Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee... -

Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -

Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
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