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Vertical Ad Networks Articles

Vertical Ad Network Audiences More Engaged

Research from comScore shows that vertical ad networks – those that target ads to specific online audiences based on demographic or category content (not unlike our own iEntry Network) – are increasing their reach.

Of those networks tracked by the research firm, the collective reach has increased from 21.5% of the total US Internet audience to 57.1% in a year’s time from March ’08 to March ’09.

Vertical Ad Networks Should Get More Money This Year
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The results of a new study show that advertisers will be relatively cautious with their money this year, not throwing it at all ad networks indiscriminately.  They’ll still be spending more than before, though, and vertical ad networks should benefit.