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Health, Travel Sites Dependent On Google Traffic

Health, Travel Sites Dependent On Google Traffic

By WebProNews Staff August 13, 2008 | 4 Comments

Searchers swimming downstream on the currents of the Internet, via the queries they make on Google, fuel significant percentages of some industry verticals.

Thomson Healthcare Debuts Free PDRHealth.com

The publishers behind the venerable Physicians’ Desk Reference opened a new site for consumers based on the same information platform as the book.

Live Search Plunges Into Electronics Vertical

Holiday shopping patterns mean all kinds of businesses can profit from the fourth quarter shopping frenzy. That includes search engines, as Microsoft demonstrated more of its vertical search strategy.

Live Search Boosts Shopping Vertical Results

Shopping has been one of the important verticals Microsoft focuses on with Live Search, and they have made some improvements to product searching there.

Vertical Search Market Ripe For Growth

The vertical search market could see significant growth by adding new features, improving content and forming partnerships with existing Web sites according to a new report from JupiterResearch, "Vertical Search: Learning Lessons from Shopping."

Google Gobbles up News Vertical

Late on Friday afternoon is a brilliant time for Google to announce a major change with their news service if they do not want people to talk about much. With their AP, Agence France-Presse, The Press Association in the United Kingdom and The Canadian Press syndication deals, Google claims they are improving duplicate detection, increasing listing variety, and as a net result they are sending MORE traffic to the people they signed syndication deals with.

SES – Video Search Optimization
Producing video content? There are video search engines that specialize in gathering up your video and making it available to searchers seeking such content. This session looks at how to make your video more visible in these specialized services.

Yahoo Partners With Vertical Search Company

GenieKnows.com, a Halifax- based search company part of IT Interactive services has entered into a search distribution deal with Yahoo that will allow the company to have access to Australian and Canadian sponsored search listings.

Google Base Changes Vertical Search Results
Google Base has a bunch of search verticals, mini search engines built on data uploaded to Base, and they’ve changed the results format of those search engines. The old:

Hiring a Vertical Web Design Company

First off, a definition: a vertical Web design company works exclusively in one industry, be it travel, hospitals, or cookie cutting. A horizontal Web design company works with a wide range of companies in different industries or sectors.

Recently, a few prospects had been weighing our services against the services of a vertical vendor and asked me to explain why they shouldn’t go with a Web design and Internet marketing company that focuses specifically–in these cases–plastic surgeons or law firms.

Google Looks To Improve Health Search
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When searching for health information online, it’s hard to know what sites are trustworthy. Google has a system for marking authoritative results, but by the company’s own admission most users are unaware of how to interpret the indicators. So how can the experience of searching for health-related information be improved?

TauMed Takes Health Vertical To Community

Health care verticals have begun to build a foundation on the Internet. TauMed’s founder Tauseef Bashir wants people to enjoy a healthy online community along with the most relevant health information they can find.

Yahoo China Goes Vertical

Alibaba CEO Jack Ma plans to remake Yahoo China into a more business-focused vertical search engine.

Search Genie Offers Three Wishes

Genieknows.com looks to offer users a focused search platform centered on vertical topics such as health, gaming, and business. The project, based out of Nova Scotia, is currently in beta testing.

Vertical Search For The Farmland

AgWebSearch.com focuses on an area most tech writers only know from seeing cornfields in the X-Files movie “Fight The Future”; it turns out the agriculture vertical needed a dedicated search service.

Memetrackers Go Horizontal and Vertical

Memeorandum, which to date has focused on tech and politics, is wisely starting to branch out horizontally with new vertical sites.

SES NYC 2006 Wrap-Up

While I was only at the SES conference for a day, I enjoyed my time there.