WebProNews

Health, Travel Sites Dependent On Google Traffic

Searchers swimming downstream on the currents of the Internet, via the queries they make on Google, fuel significant percentages of some industry verticals.

Monster Buys Affinity Labs For $61 Million Cash

Monster Worldwide, Inc. announced the purchase of Affinity Labs' year old network of vertical community sites for $61 million cash today.

Google, Search Drives Health, Travel Traffic

Websites in the health & medical and the travel categories received substantial traffic driven to them from search engines in November 2007.

SES Chicago: Soaring Through Universal Search

Searchers represent a valuable commodity to search engines, and the keen-minded technologists behind the algorithms want to make search sites as useful as possible, no matter what the query.

Structured Search Coming Soon from Yahoo?

Barry Schwartz reports that Yahoo plans to roll out a "structured search" functionality in the near future.

Thomson Healthcare Debuts Free PDRHealth.com

The publishers behind the venerable Physicians' Desk Reference opened a new site for consumers based on the same information platform as the book.

Live Search Plunges Into Electronics Vertical

Holiday shopping patterns mean all kinds of businesses can profit from the fourth quarter shopping frenzy. That includes search engines, as Microsoft demonstrated more of its vertical search strategy.

Live Search Boosts Shopping Vertical Results

Shopping has been one of the important verticals Microsoft focuses on with Live Search, and they have made some improvements to product searching there.

Vertical Search Market Ripe For Growth

The vertical search market could see significant growth by adding new features, improving content and forming partnerships with existing Web sites according to a new report from JupiterResearch, "Vertical Search: Learning Lessons from Shopping."

Google Gobbles up News Vertical

Late on Friday afternoon is a brilliant time for Google to announce a major change with their news service if they do not want people to talk about much. With their AP, Agence France-Presse, The Press Association in the United Kingdom and The Canadian Press syndication deals, Google claims they are improving duplicate detection, increasing listing variety, and as a net result they are sending MORE traffic to the people they signed syndication deals with.