About six months ago, Vehix shortened its name (from Vehix.com), and also announced its intention to establish a bigger presence in several different markets.  Compete‘s data would appear to show that the website is doing well, and corporate info claims Vehix has an online inventory of about 800,000 vehicles.

Otherwise, it’s hard to guess how things have progressed, but Vehix seems destined to stay on the same path.  Derek Mattsson, the company’s CEO, stated, "Being part of Comcast Spotlight enables Vehix to grow its distribution channels and content partnerships while enhancing the car shopping experience."

Now, as for the details of the acquisition, they also remain a bit unclear; specifically, the purchase price hasn’t been disclosed.  But advertisers and website owners may be comforted by the fact that voluntary transactions are still taking place (the Dow is down another 50 points at the moment), and it doesn’t look like there will be any brand changes that would bother Vehix’s fans.

Derek Mattsson, the CEO of Vehix, explained the changes by noting, “Media is being consumed across all platforms, and the consumer is in complete control of how and when content is viewed.”  So his company adapted to the times.

Vehix “announced distribution agreements with partners across all platforms, and cross-network advertising offerings that consolidate and simplify the ever-expanding maze of digital channels for automotive marketers,” according to a press release.  Once these agreements bear fruit, Vehix should prove capable of molding itself to users’ demands.

In fact, I have yet to think of a way in which this development seems suspicious or won’t be beneficial.  I’ll grant, however, that I can be something of an optimist whenever cars and the automotive industry are concerned.  And David Burn did notice one oddity: an Advertising Age piece says that Glenn Morey “holds the dual position of Vehix chief marketing officer and president of Morey Evans, Denver, Vehix’s agency.”

“Talk about integrated marketing,” responded Burn on AdPulp.  Then came a disclosure, which, since Burn appears to be doing all right, is rather humorous: “I worked at Morey’s shop for six weeks in the fall of 2000, before Tom Evans tossed me out for being ‘contentious,’” he wrote.

Yes, well . . . Vehix is doing everything it can to go with the flow, and that includes not making your humble author repeatedly type “.com.”