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ValueClick Articles

ValueClick Sues Tacoda Over Behavioral Targeting Patents

A technology slap-fight headed to the California court rooms in Los Angeles as ValueClick accused Tacoda of infringing on its patents.

ValueClick Settles With FTC For $2.9 Million

Online advertiser ValueClick, Inc. will pay a record $2.9 million to settle Federal Trade Commission charges that its advertising claims and emails were deceptive and violated federal law.

The agency also charged that ValueClick and its subsidiaries, Hi-Speed Media and E-Babylon did not secure consumer’s sensitive financial information, even though they claimed to do so.

eBay Affiliate Program Goes In-House
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I don’t know if this had anything to do with Shoemoney’s cajoling but eBay is going solo and bringing their affiliate program in-house. They’re calling it the eBay Partner Network and launched a new blog about it.

eBay Launching Partner Network
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eBay is set to launch the eBay Partner Network, an affiliate program for publishers that will go live on April 1st.

The in-house program will allow eBay to more closely align the program with its publisher’s needs and the eBay Community.

FTC Cracks ValueClick For $2.9 Million
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Lead generation practices by ValueClick’s Hi-Speed Media division aroused the ire of the Federal Trade Commission, but the company managed to settle without admitting any wrongdoing.

ValueClick Announces CAN-SPAM Investigation

It doesn’t look like lead-generation company ValueClick is going to the acquisition-ball anytime soon.

ValueClick Investors Unworried By Probe

Concerns about violations of the federal CAN-SPAM Act have prompted the Federal Trade Commission to investigate; shares continue to move upward.

Businesses Take Stock Of Google Local Ads

The latest play for the local search market officially debuted from Google as the search advertising company discussed the launch of the new AdWords feature.

ValueClick Fastclicks To Online Ad Leadership

The purchase of tech firm Fastclick will make ValueClick the biggest online advertising network.

ValueClick To Acquire Pricerunner

ValueClick, provider of media, technology and services, today announced that it has agreed to acquire Pricerunner AB, a comparison shopping services site in Europe.

ValueClick Joins The Search Engine Advertising Revolution

With a desire to capitalize on the Internet advertising industry that made $2.3 billion in the first quarter of 2004 alone, ValueClick has announced an upgrade to its search engine-marketing program.