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HTML Form Tutorial, Part I

HTML forms are a means of collecting information. People fill in a form and/or select something. Then they click a button. Forms don’t actually process information.

How To Send Email With Perl, Part II

Part I contained an introduction and a working Perl script for sending email. Part II assumes you understand the basic concepts presented in Part I.

Start Measuring The Cost And Value Of Your Content

Frederick W. Taylor, in his book, The Principles of Scientific Management (1911), wrote about how waste in activity was a greater problem than material waste. He wrote about planning, organizing, training, management and measurement, as ways to address the problem. Today, we require a new form of Taylorism; one that addresses efficiency in content publishing.

How To Calculate the Lifetime Value of A Client

First, some food for thought.

Jeffrey Pfeffer, best-selling author and Stanford University Graduate School of Business Professor, reported in the December 2002 issue of Business 2.0 a major disconnect between technology investments and customer satisfaction. He found that although one research firm reports that 34% of technology managers continue to invest in customer relationship management (CRM) software (to the estimated tune of $38B through 2005), customer service in several industries is deteriorating rapidly.

How Do You Put a Value on Your Time?

As a small business owner, does the following paragraph sound familiar to you?

J2ME – Using Ant with J2ME

What is Ant
Apache Ant is an open source Java based build tool under the Apache Software License. Essentially Ant is to Java like make is to C/C++. It helps you to proficiently organize your code from build, test, deploy and execute. As well assist in multiple levels in debugging or optimization, custom packaging and is easily configurable when interfacing with 3rd party tools such as obfuscators. More infomation on Ant can be found at the Ant website, http://ant.apache.org.

Are You Being Fooled By Your Advertising Results?

You may work hard at tracking traffic. You may calculate a CR (Conversion Ratio) as a percentage, maybe accurate to two decimal places. And track several

11 Ways to Maximize Your Agencys Value

You’ve gone through a long, time-consuming search to find the right agency. You invested hours in talking to colleagues in other companies, pouring through credentials, interviewing agency principals, weighing proposals and chemistry.

The Five Key Elements Of B2B Branding

Lately, I have come across a number of articles and colleagues pronouncing the demise of B2B branding. I would like to offer a different viewpoint: B2B branding is not obsolete. At the same time, it has to be redefined to fit the context of B2B today.

Top Ten Traps in C# for C++ Programmers

In an article for the July 2001 MSDN Magazine I talked about what you need to know to move from C++ to C#. In that article, I mentioned that the syntax of C# is very similar to that of C++ and that the difficult part of the transition was not the language itself but getting comfortable with the managed environment of .NET and understanding the extensive .NET Framework.

Arrays in PHP: Part 1

What exactly is an array?

An array is a variable type in PHP that allows the programmer to associate one value directly to another value or simply take a set of data and organize it into a list format (much like a table). It can be used in many ways to store and organize data quickly and efficiently. It is one of the more useful data types available to any programming language.

Selling the Value Proposition

Pricing your product or service is one of the thorniest marketing decisions you will make. Typically, you will consider the costs of producing and providing that product or service, distribution, advertising, and the competitive environment. And, of course, profit. Maybe there’s a little wiggle room to make more or less profit and still stay in business. And then you hold your breath and hope the market finds your pricing acceptable, and hope the competition doesn’t blindside you with an aggressive pricing strategy. There doesn’t have to be such angst.

Superior Diversification on a Shoestring Budget

We’ve been preaching the merits of wide stock market diversification for many years, and the advantages should be painfully obvious these days after the bear market that started in 2000. Any investor who loaded up on growth stocks or technology funds a few years ago should now be able to see the advantage of owning some other kinds of assets as well.

Get Your Hands In The Cookie Jar

This article provides specific instructions on using cookies in ASP.NET applications and discusses a few issues we should be thinking about when using them.

Basic PHP Syntax
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This article covers basic PHP syntax, including variable usage, variable types, and several ways of printing variables to the web browser.

Well-Designed CD Business Cards Add Value

Businesses have a large amount of information to convey. CD Business cards are an effective means to expand the presentation of a company and its products. Although more expensive than many media, a well designed CD Business Card can offer extensive information useful to interested parties.

Dan Thies Answers Website Promotion Questions
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Dan Thies is the author of “Search Engine Optimization Fast Start,” and a frequent contributor to WebProNews. He has more books coming out soon on pay-per-click advertising, email marketing, e-zine publishing, and a beginner’s book on building a small business website.

Dan is happy to answer “almost any” question, but if you would like an intelligent answer, please stick to the general topics of online marketing, website promotion, and search engine positioning (including pay per click). Please include your website’s URL, and as many details as possible.

Forms — Back to the Basics and Beyond — Part Two — Advanced forms

In part one of this series we focused on setting up a basic form on your website. We discussed the Form Element Attributes and began the Form Element Properties. In part two of this series, we will continue with the Form Element Properties and move on to some more advanced form options.

Is FREE the Only Word You Respond To?

This article is going to start out sounding like an ad, but it quickly shifts to focus on the most important key to your success online and in business. You’ll neeed the background at the beginning to understand the rest.

Is Your Value Proposition Strong Enough?

A few weeks ago I sent out a newsletter announcing my new web site, Selling to Big Companies. The next day I received an email from a subscriber that said:

“You did a good piece of selling in the email. I read all the way to the bottom, and I had NO intention of doing so when I glanced at it. You must know your stuff!”

Demystifying Value Added

Walk around the offices of corporate America today and you will hear whispers of the cost cutting and employee layoff villains. Where can we turn to, what force will combat these scourges? In the same hushed breath, people often answer with a focus on value added.