Value Articles

SEM for Those You Know and Those You Don’t

Avinash Kaushik has a thought-provoking post on how to optimize your search marketing budget. He is right on in his assertion that most search marketing programs are far too heavily skewed to popular brand keywords—the words people who already know you use.

The Real Goal of Search Marketing

Great post by Melissa Burdon at grokdotcom on the real goal of search marketing—conversions. If you’ve been reading this blog for any length of time, you know how much I agree.

Link Equity & Content Value
Link Equity

SEO’s used to talk a lot about preserving PageRank – I used to think of PageRank as like water, and building a good site archtecture was about funneling this into the right sections of the site in the right manner.

Dell Confirms Linux Offerings
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Several weeks ago, rumors began swirling about Dell’s potential plan to begin offering its customers a choice between Windows or Linux operating system for PCs and notebooks.

Do Pre-made Stores or Merchant Sites Have Any Value?

Question: I recently purchased a website at mydomain.somecompany.com as a store to sell somecompany.com’s products and was wondering if the site had any value, and how I could do SEO on the site if I couldn’t change the content?

Answer: Many companies sell the right to resell their products online, but most of them that require you to use their domain or subdomain for your stores are probably selling junk. Truth be told, I have got similar questions from other people who told me that customer support at some of these firms charged for site customization, and even started off many question sequences with how much room is left on your credit card.

Measuring Directory Link Value

Loren Baker at Search Engine Journal has written a post on measuring the value of directory links.

The Value of Company Sites

A recurring theme here at the New Communications Forum (in Las Vegas) is the value of corporate websites.

Domain Names & Defensible Traffic

Andy Hagans recently posted about his linkbait marathon strategy to rank his sites at the top of the search results. Brian Provost posted about his love for domaining. Domain names may play a big roll not only in anchor text, but also in overall domain credibility, linkability, and defensibility.

Are You Overdelivering?

Unfortunately, not many business owners thoroughly consider, whether their customers are pleased with their products, as long as they are their customers.

Is the client satisfied or absolutely thrilled to be yours? This can be a great difference, right? That’s why it is important to ensure that you do anything to make your customers happy to ensure most of them become your repeat clients and bring more people to your business.

Why make customers happy?

A Link’s Hidden Value

Is PayPerPost evil?

Creating Value Then Profit

Shane, an attendee from the first Elite Retreat, posted about why it is not best to monetize a blog right out of the gate:

So, your focus at the beginning has to be on attracting and retaining readers. You do that by having a great site, and nothing turns visitors off more than a brand new blog with just a handful of posts and ads splashed everywhere. It says to them that you’re more interested in making money than you are in providing good content.

Jon Udell and His Value to Microsoft

Today Jon Udell is showing you how to blog from Word 2007.

Yes, my Google Reader is working again (it was a munged up Firefox cache or something).

But, anyway, this is something I’ve noticed since leaving Microsoft. When you’re up at Microsoft all you think about is how to work with Microsoft stuff. Conversations like the one Jon is participating in seem normal and commonplace.

An appropriate S, G & A for “IT as a business”?

Your CMDB budget depends on it…

Determining the Lifetime Value of Your Customers

“Lifetime value is expressed as the total dollar value of your average customer over the entire period that they’re likely to do business with you..” – Bob Serling

Who Needs Website Quality?
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Back in the days, to get into the search engines you only had to submit a site to them and it’d show up in the results (or you could just get listed in the Yahoo directory).

A Reasonable Price to Pay for SEO?

SEO Question: What is a reasonable price to pay for professional SEO services?

Trust – The Most Important Online value

Once done with creating and improving a website, you can very well spend your time on improving your online business.

Oversold Links and Sinking Value

Links play an important role in the ranking of pages by the search engines.

Basic Tip for Getting High Value Links

Here is a nice post from Jennifer Laycock about Link Building as Relationship Building.

The True Value Of A Link

Jim Boykin gives an over view of link buying and link building strategy.

Digg’s Value to Non-Digg Users

A discussion going on on several blogs about whether Digg should be included in Google’s search results has got me thinking about the value that Digg provides to internet users outside of the Digg community.

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