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All Posts Tagged Tag: ‘user-gen’

The Effective Use of Video in Marketing Campaigns

ComScore and EXPO have released a study indicating that professionally-produced video content and user-generated product videos, when used together, drive higher sales. Groups of consumers were asked to evaluate sales effectiveness on a professional how-to video, a user generated video and both of them together. The professional video generated a 24.7 point increase in Share of Choice for that product, …

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