WebProNews

Internet Demographics

People interested in social media marketing often ask me how age impacts Internet usage, and there’s clear drop off in usage as people age. Now, new data from Pew Internet & American Life Project and eMarketer shows this drop off clearly.

T-Mobile's Twitter Blocking

If you don’t understand it, don’t allow it. That could be the thinking behind why mobile operator T-Mobile has begun blocking Twitter usage in the US, and opening up a customer service debacle, not to mention a public relations one.

Tweens Mobile Usage

When it comes to mobile media 35 percent of tweens own a mobile phone according to a study from Nielsen, "Kids on the Go: Mobile Usage by U.S. Teens and Tweens."

Mobile Web Usage Indicators

Some interesting posts and discussion on the BBC Internet blog centered around Linux and how open source the BBC is with regard to its sites and its content. What I found interesting are these stats included in Martin Bellam’s related post:

Teens Not Loyal To One Social Network

If a social network user is dedicated enough to use two social networks concurrently, it might not be all that surprising that those same networkers spend, on average, more time at both sites. Networkers are networkers after all.

Latin American Internet Usage

The average Latin American Internet user spent 29 hours online during the month of June according to comScore's new report on the behavior of Latin American Internet users.

Men Lead Women In Wireless Usage

Men average 458 minutes of monthly wireless phone usage, while women trail slightly with 453 minutes according to a new survey from AT&T.

Mobile Web Use Climbs In The U.S.

Bango has released statistics that show that the United States use of the mobile Web has increased three fold in the last year, making it second only to the UK.

Wireless Internet Usage Continues To Increase

The Pew Internet & American Life Project recently conducted a study gauging the increasing prevalence of wireless connectivity among Internet users as a whole. According to the findings of the report, nearly 34% of Internet users have logged onto the Internet using a wireless connection either around the house, at their workplace, or some place else. This means that one-third of Internet users, making use of laptops or other mobile devices have surfed the Internet or checked email by means of a WiFi connection or a cell phone network.

Nielsen Tracking Online Usage

Nielsen Media Research is in the early stages of installing Internet tracking software on the home computers of people in its TV ratings households. The goal is to measure traditional TV and online video content. So far they are only measuring a small number of homes.