usability Articles

Intranets : Strategy First, Usability Second

More and more intranet teams are buying into the need for usability. However, usability is not a strategy, and without a clear strategy, usability can become a pointless, wasteful and counter-productive exercise.

Website Usability Lessons Still To Learn
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Via Boing Boing, I came across an interesting report on how people react to advertising when visiting websites. No prizes for guessing the most hated advertising technique – pop-up ads.

The Secret Benefit Of Accessibility Part 1: Increased Usability

Web accessibility has so many benefits that I really do wonder why such a large number of websites have such diabolically bad accessibility. One of the main benefits is increased usability, which according to usability guru, Jakob Nielson, can increase the sales/conversion rate of a website by 100% and traffic by 150%.

The Secret Benefit Of Search Engine Optimization: Increased Usability

A higher search ranking is what many website owners dream of. What they don’t realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors.

Preventing Usability Problems from the Get-go

The other day, Jeff Johnson, author of Web Bloopers, showed me something very interesting about Travelocity.com:

Do-It-Yourself Usability Testing: Your Questions Answered

So, if you have followed all of our Usability articles, outlining how to create useful content, layout, and navigation, then you may feel your website is set and ready and usable. WRONG! Well, it may be usable, but how do you know for sure? Many top companies spend thousands of dollars to design their websites and then never even actually look at them themselves to see how usable they are.

Website Usability and You

In creating your website, your number one concern should be Ease of Use. “Usability” is the term used to refer to how effective your website is for visitors.

Website Content Usability

In recent articles we have discussed the importance of layout and navigation in creating a website with a high usability rating. However, all the best navigation in the world will do you no good if your visitors are navigating around bad content. Beauty may be skin deep, but usability isn’t just about looking good.

Website Usability, Breadcrumbs and Left-Side Navigation
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The very basis of usability is the user. How can you make sure your website is designed with your user in mind? You must first consider the natural behavior of your user in order to understand how your user will experience your site. This month, we will talk in more detail about the psychology and behavior of the human Internet customer, particularly in reference to navigation. The popularity of the Internet may have only exploded over the last decade, but there have already been numerous studies into human behavior and preferences regarding website surfing.

How to Improve Your Management Procedures Usability

Are your people consistently following your procedures? Each year, organizations lose thousands of dollars through common mistakes and lapses in usability. But what does that mean for business owners and executives?

Nine Effective Tips for Improving your Website’s Usability
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Web usability is perhaps the most important factor in any web design. This is the driving factor that keeps your visitors coming back to your website. Given below are a few points that you need to consider to increase your website’s usability.

SEO Without Usability — An Exercise in Futility

Recently, I needed to purchase some specific promotional materials. No problem, I thought, I’ll find a source online.

Usability and Listening to Customers Have Limits

Listening to customers and making sure your website is usable are important to website success. It is much more important, however, to have a website that delivers real value both to the organization and the reader. Going for value can sometimes mean going against customer feedback and usability best practice.

Shopping Cart Usability
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Usable Shopping Carts Increase Sales

E-commerce has been around since 1993 under many different names, but one thing remains constant; shoppers want usable web sites. Without a usable shopping cart the sites typically fail from poor performance. To succeed in the world of e-commerce and on the Internet web sites must be developed to be usable by patrons as well as search engines.

Search Engine Optimization and Web Site Usability

Build a Web site and the people will come. Ha! If it were only that easy! The Web is the one sales environment where the customer has total empowerment. They have all the resources (i.e., your competitors) just a mouse-click away.

Usability Myths Need Reality Checks

Not so very long ago, it was agreed that five to eight users was enough for a good usability test. Somehow, this idea achieved mythic status. We believed it. We preached it to everyone who would listen. It survived in areas where it had been disproved, and was introduced into new situations where it didn’t even apply.

Website Navigation and Usability

Website navigation has a useful purpose to the individual arriving to a web page. In a time where people want information quickly, it is important for a website to have good usability, so that people will not become frustrated and leave their site. The user will need some way of getting around to finding what they need or learning about the site.

Google Apologizes.

There’s been a lot of anger and frustration since the Florida Updates. Apparently, Google understands the fact that people’s businesses rely on Google results. Craig Nevill-Manning, Google’s Senior Research Scientist, said, for what it’s worth, “I apologize for the roller coaster. We’re aware that changes in the algorithm affect people’s livelihoods. We don’t make changes lightly.” Well, at least that’s good to know. Read more statements here.

Why Accessibility and Usability are Important to You

According to Usablenet.com, accessibility and usability are becoming increasingly critical to the internet experience. Is your site accessible to people with disabilities? Is it compatible with browsers other than Internet Explorer? Continue reading to discover how accessibility can benefit you, as well as your visitors.

Usability Testing Best Practices: An Interview with Rolf Molich

You may have never heard of Rolf Molich. Yet, if you’ve done any usability testing, design evaluations, or heuristic inspections, then you’ve been affected by his pioneering work.

George Conklin Answers Web Design Usability Questions

Web site usability is a common building block to designing a web site – or is it? Sometimes the usability issue is not given the attention it deserves, and even the most experienced, talented designers can miss this basic issue. Here we will focus simply on what makes a web site easy (or hard) to use, and why.