All Posts Tagged Tag: ‘usability’
Web Accessibility organization WebAIM has posted results from an interesting survey on the use of screen readers. Webmasters should pay attention to this, as accessibility is an important part of your online presence, but is often ignored or overlooked. Just ask Target, who settled an accessibility lawsuit last year for $6 million.
What captures a user’s attention on their screen can play a large part in whether or not they click through to a search engine result. Naturally, that makes finding out where eyeballs go on a SERP vital to their overall search experience, and hence, vital to Google’s strategy.
Google of course obtains this knowledge through extensive eye tracking research. The company has a post up today revealing some findings from their latest efforts in this area.
The future of search engine optimization is uncertain right now. Google is experimenting with personalization, and the need for quality, engaging, and usable content is becoming more important than ever.
One part of a site’s usability is the ease with which a user can find desired content. A common way to make this easier, is site search, which Google itself happily provides.
I recently posted about ways to get more conversions out of Google Site Search. This was based on tips that Google itself offered for capitalizing on its potential. These tips were:
1. Make your search box easy to find
2. Make sure search is always available
3. Customize the appearance of search to fit your site
5. Be open to feedback
6. Learn what users are looking for
Mozilla has a new project called Test Pilot, which it uses to test usability of its products. It collects data from users on a strictly voluntary basis, and shares that data with the public anonymously so others can use it too. In fact, the testing platform itself will be available to the public as well.
Online video is consuming the web as we know it whether you like it or not. Some prefer text content over video in most cases, and that’s ok too. I don’t think text is going anywhere, but demand for video is on the rise from both consumers, and businesses looking to stay on top of their marketing. Just like not all text is great, not all video is great, but when done well, I think you will find that it offers plenty of reward.
Content and Reputation
Today was "New Feature Tuesday" again for Hulu as part of the site’s Hulu for the Holidays run, an initiative that sees Hulu adding TV shows on Mondays, new features on Tuesdays, and new movies on Wednesdays, Thursdays, and Fridays.
Google has decided to make PDF viewing in Gmail a little more user-friendly. Now when you get sent a PDF attachment with a message, you will see a "view" link, which will simply open the file within your browser rather than make you download the file.