All Posts Tagged Tag: ‘URL shorteners’

Google Announces App Deep Linking With

Earlier, Google announced that it is finally expanding its app indexing efforts to iOS apps after only having offered it for Android until now. Since the n, Google has come out and announced that short links will now function as a single link for you to use to all your content, whether it’s in your Android app, iOS app, …

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Yahoo Acquires Bread (The Company, Not The Food)

Yahoo has acquired URL-shortening service Bread. This is a talent acquisition, not a product acquisition. Bread CEO Alan Chan made the announcement on the company’s homepage. He writes: When we launched Bread in 2011, our goal was to help social media influencers and publishers better monetize their online content. We built the first digital platform that delivered beautiful and engaging …

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Study Claims 61% of URL Shorteners Are Dead

A study by new URL shortener claims that out of the 1002 different URL shorteners created in the past decade, 614 of them no longer exist. The company cites spam as the main reason for sites closing, though I’m sure that Google, Twitter, and Facebook using their own URL shorteners had plenty to do with the end of the …

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Google Launches URL Shortener for Google Services

Google announced the launch of a new URL-shortener that will only link to official Google products and services with “The shorter a URL, the easier it is to share and remember,” said Google VP Consumer Marketing Gary Briggs. “The downside is, you often can’t tell what website you’re going to be redirected to. We’ll only use to send …

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Twitter Shortens Your Links For You

Twitter is rolling out automatic link shortening on Users can now simply paste a link of any length into the Tweet box on, and once you hit tweet, it will shorten the link so it only takes up 19 characters. “Sharing links on is now simple and instant,” says Twitter’s Carolyn Penner. “Plus, since we show a …

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URL Shorteners and SEO, According to Google

With Google looking more at social media these days, in terms of ranking signals, a lot of webmasters continue to wonder how Google treats URL-shorteners in terms of SEO. This isn’t completely new information, but it still seems to be a topic that continues to come up fairly regularly. Google’s Matt Cutts addressed the issue in a video posted to …

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When Tweeting with URL Shorteners Goes Wrong

Former eBay President and CEO Meg Whitman is of course running for Governor of California. A spokesperson working for her has provided us all with a lesson about being careful with our social media content, and to always check our links before we share them with the world. 

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Google Makes URL Shortener Available at

Google has had its own URL shortener for some time. It just didn’t make it available for general use. It was always attached to various Google products. That changes now, as Google has given it is own site at It’s called simply, Google URL Shortener. 

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URL Shorteners and Community-Driven Link Building

You hear over and over again how important it is to participate in the community when it comes to social media and search marketing. Well, that’s mostly because it’s true.

Google acknowledged this in a recent post to the Webmaster Central blog, which we discussed further here.

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Digg to Stop Shortening URLs for Just Any Sites

About a month ago, Digg CEO Jay Adelson stepped down, and Founder Kevin Rose stepped in to take his place. It didn’t take long – the next day in fact – for Rose to begin making some changes.

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Who Owns Your Content?

Have you ever wondered what would happen to your content on third-party sites if those sites ceased to exist? You may own your content on them as it stands now, but what if they went away? 

Would you be ok if your tweets or your status updates disappeared? Discuss here.

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YouTube Now Has a URL Shortener

YouTube has launched its own URL shortener, but it is not like other URL-shorteners, because it can only be used specifically with YouTube videos. This way, YouTube says, when you click on one, you know you’re going to a YouTube video no matter what. That should certainly cut down on the likelihood that you could be going to a malicious site.

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Facebook Wants You To Post to Twitter

This week Facebook will reportedly be rolling out the ability to send status updates to Twitter directly from the publisher box. There are apps that cater to the cross-posting of updates between the two social networks, but this would mark the first time Facebook itself actually encouraged it.

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Facebook URL Shortener Makes Appearance

Long URLs cut into character limits, are difficult to remember, and simply look awkward.  Quite a little industry has sprung up in response.  Only it looks like a major player is now entering the game, as a URL shortener created by Facebook has been sighted.

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Google Now Has Its Own URL Shortener

Google made a couple of announcements today that actually combined for perhaps a more interesting announcement than either of them as stand-alone news items.

Read More Teams Up with Yfrog on Image Sharing

Update: The YFrog and partnership is now live. A YFrog spokesperson says that with Apple announcement that iPod nanos will now come equipped with video cameras – this opens a new, inexpensive way for people to capture video and then post it to Twitter.

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What’s Been Going on with TweetMeme?

Update 2: Tweetmeme is now created  a new URL-shortening service – – for use exlcusively with its commenting system, making it easier to retweet TweetMeme comments on a story and get users further engaged with content (via Mashable).

Meanwhile, TweetMeme has also put together a couple of videos showing the functionality of the retweet button and the new bookmarklet.

Update: TweetMeme Launched it’s new version on Friday, and it is a "complete revamp" of the site. According to the company, it "encompasses a total rewrite of our scoring system, filtering engine and a whole raft of user interface enhancements and tweaks."

Read More Shortens URL Shorteners

URL-shortening service, the favorite of Twitter, has introduced a new URL-shortening service, or an extension of the original one rather. The new one is, which as you can see by looking at it resides at a domain with very few characters.

That is exactly the reason has introduced it. The company says that for some people, "every character counts," and that is certainly true in the Twitter age, where a maximum of 140 characters is allowed per tweet.

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Ushering In a Whole New Era of Linking Questions

Update: has apparently had a change of heart, and decided to remain functional. On the company blog,’s founder says:

We have restored, and re-opened its website. We have been absolutely overwhelmed by the popular response, and the countless public and private appeals I have received to keep alive.

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Short URL Spam a Big Threat in August

Spammers are taking particular advantage of the heightened interest in health-related issues like swine flu and healthcare reform to distribute large shortened-URL spam runs using the Donbot botnet, according to Symantec’s MessageLabs.

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StumbleUpon Makes Big Improvements to Toolbar

A while back, StumbleUpon launched web stumbling, which allowed users to enjoy their StumbleUpon experience without having to download the toolbar, which was previously a requirement. If you’ve been a user of the service for a significant length of time, you’ve probably grown quite accustomed to that toolbar. Sometimes I forget it’s not just part of Firefox.

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Digg Sets Record Straight on DiggBar URLs

There has been a lot of talk about the DiggBar and its handling of URLs this week, after the company implemented some changes in its service. To clear the air, Digg has addressed the situation.

Digg CEO Jay Adelson issued the following statement on Digg the Blog:

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Shortened URLs Used in 2% of All Spam

If it’s a tool that can make life on the web easier, you can pretty much guarantee that it will be abused by spammers. That is why it should come as no surprise that spammers are now abusing URL shortener services.

Representatives from Symantec’s MessageLabs contacted WebProNews to point out that just in the last couple of days, the presence shortened URLs in spam has skyrocketed. The prominent security company claims that shortened URLs now appear in over 2% of all spam.

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StumbleUpon Jumps on the URL-Shortener Bandwagon

StumleUpon announced today that it has launched a new URL-shortening service called The twist, however, is that this one is designed to help content creators actually increase their traffic with it. According to StumbleUpon, this is the first such service that does this.


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URL Shortener Gets Long On Money

So what’s beyond social networking and microblogging? Some speculate it might URL-shortening, mostly because of sheer practicality. A new type of metrics URL-shortners offer also make them attractive topic, though nobody’s quite that sure just yet.

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