All Posts Tagged Tag: ‘Urchin’
Google acquired Urchin all the way back in 2005. It seems like an eternity ago. “In 2005 we acquired Urchin, whose online web analytics product became the foundation for Google Analytics, helping businesses of all sizes measure their websites and online marketing,” Google said in its big product shut-down announcement. “We’re fully committed to building an industry-leading online analytics product, …
It sometimes seems like beta tags hang around Google’s products forever. That’s no longer the case, though, at least as far as Google Website Optimizer and Urchin 6 are concerned.
At the eMetrics Summit in D.C., Google unveiled some new features for Google Analytics, as well as a new version of its Urchin hosted wed analytics software.
First up, what’s new for Google Analytics: Head into your Analytics profile and enable “Site Search” (which is not currently available in my account), and the Content section of Analytics will show you the keywords people are using to find your site.
The Honda S2000’s antenna fits perfectly on my Toyota Matrix, and looks much better than the skinny piece of plastic that came with the car. So I bought one – an S2000 antenna, not an S2000. Yet as Google ignores all but one part of Urchin, you have to wonder if it would have bought the whole Honda.
It’s been rumored for a while, but it’s finally being tested, as Google has announced a beta program to test pay-per-action (PPA) AdWords bidding. The Snap search engine has done PPA for years, but obviously it is big news when Google does it. I first speculated on this two years ago when Google acquired the Urchin analytics firm (now Google Analytics), but it’s finally here. What does it mean to search marketers?