WebProNews

Google Making Changes to Search Referrals

Update: Google now says: We initially reported that Urchin Software might require a patch to handle the new URL structure, but after some additional testing, it turns out no patch is needed. Urchin can handle both the current and new URLs. Original article: Google is changing referral URLs on results pages. What up until now has looked something like this:

Google Website Optimizer & Urchin 6 Come Out To Play

It sometimes seems like beta tags hang around Google's products forever.  That's no longer the case, though, at least as far as Google Website Optimizer and Urchin 6 are concerned.

The Google Analytics Decision

Most of you know that my favorite price for things is "free." (I've even put together the Skinflint Internet Marketing Guides for those that want to spend nothing for their campaigns.)

Beta Urchin Software, New Google Analytics Features

At the eMetrics Summit in D.C., Google unveiled some new features for Google Analytics, as well as a new version of its Urchin hosted wed analytics software. First up, what’s new for Google Analytics: Head into your Analytics profile and enable “Site Search” (which is not currently available in my account), and the Content section of Analytics will show you the keywords people are using to find your site.

Google Releases Urchin Update

Users of Urchin’s software probably aren’t completely satisfied - the words “limited beta” are kind of a downer - but they’ve at least been tossed a morsel, as Google has updated Urchin 5.

Google Giving Up On Urchin?

The Honda S2000’s antenna fits perfectly on my Toyota Matrix, and looks much better than the skinny piece of plastic that came with the car.  So I bought one - an S2000 antenna, not an S2000.  Yet as Google ignores all but one part of Urchin, you have to wonder if it would have bought the whole Honda.

Google Testing PPA AdWords

It's been rumored for a while, but it's finally being tested, as Google has announced a beta program to test pay-per-action (PPA) AdWords bidding. The Snap search engine has done PPA for years, but obviously it is big news when Google does it. I first speculated on this two years ago when Google acquired the Urchin analytics firm (now Google Analytics), but it's finally here. What does it mean to search marketers?

Google Analytics Help

Keyon Hedayati over at the Google Analytics Blog has posted about a useful option for a Google Analytics Resource: The Google Analytics Forum.

Interview with Brett Crosby, Founder of Urchin

We recently had the opportunity to talk analytics with Google's Brett Crosby.

No Google Analytics For You

A crush in demand for the now-freely available Google Analytics service has led Google to turn on the "No Vacancy" sign and set up a waiting list.