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Urchin Founder Reflects On The Impact Of Urchin And Google Analytics

Urchin Founder Reflects On The Impact Of Urchin And Google Analytics

By Chris Crum January 21, 2012 | 2 Comments

Google acquired Urchin all the way back in 2005. It seems like an eternity ago. “In 2005 we acquired Urchin, whose online web analytics product became the foundation for Google Analytics, helping businesses of all sizes measure their websites and …

Beta Urchin Software, New Google Analytics Features

At the eMetrics Summit in D.C., Google unveiled some new features for Google Analytics, as well as a new version of its Urchin hosted wed analytics software.

First up, what’s new for Google Analytics: Head into your Analytics profile and enable “Site Search” (which is not currently available in my account), and the Content section of Analytics will show you the keywords people are using to find your site.

Google Releases Urchin Update

Users of Urchin’s software probably aren’t completely satisfied – the words “limited beta” are kind of a downer – but they’ve at least been tossed a morsel, as Google has updated Urchin 5.

Google Giving Up On Urchin?

The Honda S2000’s antenna fits perfectly on my Toyota Matrix, and looks much better than the skinny piece of plastic that came with the car.  So I bought one – an S2000 antenna, not an S2000.  Yet as Google ignores all but one part of Urchin, you have to wonder if it would have bought the whole Honda.

Google Testing PPA AdWords

It’s been rumored for a while, but it’s finally being tested, as Google has announced a beta program to test pay-per-action (PPA) AdWords bidding. The Snap search engine has done PPA for years, but obviously it is big news when Google does it. I first speculated on this two years ago when Google acquired the Urchin analytics firm (now Google Analytics), but it’s finally here. What does it mean to search marketers?

Google Analytics Help

Keyon Hedayati over at the Google Analytics Blog has posted about a useful option for a Google Analytics Resource: The Google Analytics Forum.

Interview with Brett Crosby, Founder of Urchin

We recently had the opportunity to talk analytics with Google’s Brett Crosby.

No Google Analytics For You

A crush in demand for the now-freely available Google Analytics service has led Google to turn on the “No Vacancy” sign and set up a waiting list.

Urchin Goes Free, Becomes Google Analytics
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Google has removed the fees from its web analytics package, which should be a welcome bonus to AdWords users who may have shied away from it previously.

Should Google Offer Free Urchin Web Site Stats?

A couple days ago I was thinking about the data you can gather from web site stats programs. One thought led to another and before I knew it I was thinking about Google and Urchin web stats.

Languages a Factor in Google’s Urchin Purchase?

Back in the Spring, Google, which is well known to be very multilingual, bought Urchin as you probably know. Urchin itself is translated into 11 languages.

Google Opens Up Adsense for RSS

Google has opened up its contextual Adsense ads for RSS feeds to any web site owner. There’s one catch, however.

Google Slashes Urchin On Demand Price

InfoWorld reports that Google has slashed the price of Urchin On Demand, the website analytics service produced by the company they aquired earlier this year.

Google Buys Urchin

Google has purchased the web site stat company Urchin. Urchin is a competitor to companies such as Webtrends which help webmasters track visitors.

Urchin, WebTrends Deals, Now Free NetTracker Lite Urchin, WebTrends Deals, Now Free NetTracker Lite
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Sane Solutions has announced the release of Net Tracker Lite, aimed at the small and low traffic site sector.

Google Acquires Web Analytics Firm Urchin

Google has announced the acquisition of Urchin Software Corporation, a San Diego, California based web analytics company.

WebTrends Sold Too! WebTrends Sold Too!

WebTrends has announced that it is being acquired by Francisco Partners from NetIQ. Francisco Partners is one of the world’s largest technology-focused private equity funds.