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	<title>WebProNews &#187; Unlock</title>
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	<link>http://www.webpronews.com</link>
	<description>Breaking News in Tech, Search, Social, &#38; Business</description>
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		<title>Apple Cracks Back At iPhone Hacks</title>
		<link>http://www.webpronews.com/apple-cracks-back-at-iphone-hacks-2007-09</link>
		<comments>http://www.webpronews.com/apple-cracks-back-at-iphone-hacks-2007-09#comments</comments>
		<pubDate>Tue, 25 Sep 2007 11:32:56 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Unlock]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=40629</guid>
		<description><![CDATA[Enterprising hackers have found ways to unlock the Apple iPhone, so it can be used on networks other than AT&#038;T. Apple will undo that work shortly.
]]></description>
			<content:encoded><![CDATA[<p>Enterprising hackers have found ways to unlock the Apple iPhone, so it can be used on networks other than AT&#038;T. Apple will undo that work shortly.<br />
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<td align="right" class="caption" style="padding-bottom: 10px; padding-left: 45px; padding-right: 45px;">Apple Cracks Back At iPhone Hacks</td>
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<p>Apple announced plans to update the iPhone firmware later this week. For those who have embraced an unlocking solution, <a href=http://biz.yahoo.com/prnews/070924/aqm208.html>beware</a>:</p>
<blockquote><p><i>Apple has discovered that many of the unauthorized iPhone unlocking programs available on the Internet cause irreparable damage to the iPhone&#8217;s software, which will likely result in the modified iPhone becoming permanently inoperable when a future Apple-supplied iPhone software update is installed.</i></p></blockquote>
<p>For early adopters who grabbed one of the first iPhones on the market and later unlocked it, the iPhone could become a $599 paperweight. Unlocking the iPhone voids the warranty and violates the software agreement, Apple said.</p>
<p>
If your iPhone quits working after the update, well, it sucks to be you. But the news from Apple was inevitable, as its wireless carrier partner AT&#038;T likely complained about their exclusive agreement turning into pixie dust every time someone fired up an unlocked iPhone on another network.</p>
<p>
Unlockers may not be doomed, as the race is on to find ways to relock the iPhone. Erica Sadun at <a href=http://www.tuaw.com/2007/09/24/how-to-relock-your-iphone-before-the-firmware-update/>TUAW.com</a> has instructions for doing so; these instructions may change and are definitely not guaranteed to enable the iPhone to survive the firmware update.</p>
<p>
<small></small></p>
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		<item>
		<title>Hackers Remind That iPhone Is Still MyPhone</title>
		<link>http://www.webpronews.com/hackers-remind-that-iphone-is-still-myphone-2007-08</link>
		<comments>http://www.webpronews.com/hackers-remind-that-iphone-is-still-myphone-2007-08#comments</comments>
		<pubDate>Tue, 28 Aug 2007 20:19:22 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[AT%26T]]></category>
		<category><![CDATA[Hackers]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Unlock]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=40076</guid>
		<description><![CDATA[<p>People have this silly notion that when they buy something, it belongs to them and they can do what they want with it. Silly people. Apple's been relatively quiet about threats to sell software and tools to unlock the iPhone, and AT&#38;T hasn't made any public statements, but a few lawyer warning shots have been fired in private. <br />
]]></description>
			<content:encoded><![CDATA[<p>People have this silly notion that when they buy something, it belongs to them and they can do what they want with it. Silly people. Apple&#8217;s been relatively quiet about threats to sell software and tools to unlock the iPhone, and AT&amp;T hasn&#8217;t made any public statements, but a few lawyer warning shots have been fired in private. <br />
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<td align="center"><img width="400" height="200" border="0" class="irImage" alt="Hackers Remind That iPhone Is Still MyPhone" title="Hackers Remind That iPhone Is Still MyPhone" src="http://images.ientrymail.com/webpronews/article_pics/attiphoneblues.jpg" /></td>
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<td align="right" class="caption" style="padding-bottom: 10px; padding-left: 45px; padding-right: 45px;">Hackers Remind That iPhone Is Still MyPhone</td>
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<p>
Cable packages filled with channels you don&#8217;t want, $300 DVRs you don&#8217;t really own, DRM on the music you buy, two broadband providers to choose from, $500 phones that only work on one network &ndash; consumers are getting fed up with a so-called free economy where vendors, not consumers, dictate the terms by which items are sold. </p>
<p>Yes, it&#8217;s your phone, but it&#8217;s worthless unless you use it the way we tell you to use it. Pretty soon, if you buy a certain brand of bread, you&#8217;ll be locked into buying a specific brand of peanut butter, too. </p>
<p><a href="http://blog.iphoneunlocking.com/?p=15">UniquePhones</a>, a company that planned to release software that would unlock the iPhone for use on other networks says it got a crack-of-dawn call from an AT&amp;T attorney alleging copyright infringement and illegal software dissemination. </p>
<p>Though AT&amp;T definitely has a dog in this fight &ndash; they could lose some money if customers actually have some free choice &ndash; it&#8217;s not completely clear what legal ground the company is standing on. The Digital Millennium Copyright Act allows consumers to unlock devices, and any copyright infringed is owned by Apple, not AT&amp;T. </p>
<p>And even then, it&#8217;s unclear if Apple could apply law intended to prevent illegal copying and distribution of DVDs, CDs, and video games.</p>
<p><a title="so there" href="http://www.businessweek.com/technology/content/aug2007/tc20070827_230698.htm">BusinessWeek</a> brings up the best reminder: </p>
<blockquote><p><em>Remember, decades ago, automakers built their instrument panels so that only authorized radios of their own manufacture would fit in. Eventually, U.S. courts ended that practice. &quot;If Apple and AT&amp;T push too hard, they might see a revision of [the Copyright Act, and it won't be in their favor],&quot; says Richard Doherty, director of consultancy the Envisioneering Group.</em></p></blockquote>
<p>
And, in my estimation, if companies keep being hyper-restrictive and consumer unfriendly with everything they produce and sell, they&#8217;re likely to see consumer revolt, or at least government intervention. </p></p>
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		<title>Throw Out Your &#8220;Selling&#8221; Language &#8211; Unlock Your Natural Voice</title>
		<link>http://www.webpronews.com/throw-out-your-selling-language-unlock-your-natural-voice-2005-06</link>
		<comments>http://www.webpronews.com/throw-out-your-selling-language-unlock-your-natural-voice-2005-06#comments</comments>
		<pubDate>Thu, 23 Jun 2005 17:42:25 +0000</pubDate>
		<dc:creator>Ari Galper</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[Unlock]]></category>
		<category><![CDATA[Voice]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=20033</guid>
		<description><![CDATA[I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...". As she continued to speak, I stopped her in mid-sentence and said, "Hi, Julie."
]]></description>
			<content:encoded><![CDATA[<p>I was sitting at my desk last week when my phone rang. I picked it up and said, &#8220;This is Ari with Unlock The Game.&#8221; The woman on the other end of the phone said, &#8220;Hi, my name is Julie Jackson, I&#8217;m with XYZ company and we are a&#8230;and we offer&#8230;&#8221;. As she continued to speak, I stopped her in mid-sentence and said, &#8220;Hi, Julie.&#8221;</p>
<p>There was dead silence on the phone.</p>
<p>I could sense her struggling to react to my spontaneous overture at making personal, genuine contact. She was so locked into her presentation or script that she had no idea how to respond to me.</p>
<p>The idea of just conversing with me in her most natural way was a completely foreign concept.</p>
<p>(She eventually took a deep breath and we transitioned into a very pleasant conversation about the possibility of us being a &#8220;fit&#8221;.)</p>
<p><b>What has happened to us?</b></p>
<p>Can&#8217;t we just strike up a conversation with people we don&#8217;t know and build a relationship that way?</p>
<p>It&#8217;s ironic that most of us take it for granted that spontaneous, natural communication is the right way to relate to our friends, spouses, relatives, and others in our personal lives &#8212; but, when it comes to selling, our language becomes, almost robotic.</p>
<p><b>Why the breakdown?</b></p>
<p>Because when we make a sales call, we want something. The people we&#8217;re talking with sense this immediately. They put up their guard. Our hidden agenda and their reaction immediately destroy the trust-building process of communication.</p>
<p>We go into our personal relationships wanting to simply know the other person. But we go into sales situations with agendas and assumptions.</p>
<p>And because we&#8217;ve been conditioned that a sale can happen only if we control the process, we never even consider the possibility that there can be total flexibility in how we communicate and build trust.</p>
<p>Quick self-assessment: When you pick up the phone to make a sales call, what are you hoping will be the outcome?</p>
<p><b>Let me guess:</b></p>
<p>* Get information   </p>
<p>* Find the decision maker   </p>
<p>* Schedule an appointment   </p>
<p>* Make a sale</p>
<p>In other words, you want something even before the person you call says &#8220;Hello.&#8221;</p>
<p>It&#8217;s time to throw out your &#8220;selling&#8221; language and unlock your natural language.</p>
<p><b>Here&#8217;s how:</b></p>
<p>Be willing to challenge everything you have learned about selling up to this point. If you aren&#8217;t open to questioning conventional sales thinking, you&#8217;ll never have a chance to experience selling in a completely different way.   </p>
<p>* Replace your goal-oriented agendas with trust-building agendas.</p>
<p>* Learn to enjoy the processing of building a new relationship.</p>
<p>* Build a dialogue.</p>
<p>* Avoid centering the conversation on you and your offerings.</p>
<p>* Enter the conversation without assumptions.    </p>
<p>* Trade overconfidence for humility.</p>
<p>Any signs of overconfidence when you first make contact with a potential client will only set off &#8220;sales alarms.&#8221; Humility (not weakness) starts the trust-building process.</p>
<p>Visualize the person you are speaking with as a potential friend rather than a potential client. This will help you to converse rather than &#8220;sell.&#8221;</p>
<p>When you tap into your natural language abilities, it triggers the person you&#8217;re speaking with to tap into their own natural language as well.</p>
<p>Like you, they will abandon their &#8220;business language&#8221; and begin communicating with you in their most natural way.</p>
<p>Natural language is the crucial secret to transforming the outdated, ineffective &#8220;buyer-seller&#8221; role into a trust-based relationship based on open, natural communication.</p>
<p>With a Masters Degree in Instructional Design and over a decade of experience creating breakthrough sales strategies for global companies such as UPS and QUALCOMM, Ari Galper discovered the missing link that people who sell have been seeking for years.</p>
<p>His profound discovery of shifting ones mindset to a place of complete integrity, based on new words and phrases grounded in sincerity, has earned him distinction as the worlds leading authority on how to build trust in the world of selling.</p>
<p>Leading companies such as Gateway, Clear Channel Communications, Brother International and Fidelity National Mortgage have called on Ari to keep them on the leading edge of sales performance. Visit http://www.unlockthegame.com to get his free sales training lessons.</p>
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		<title>Unlock Adword Secrets with Keyword Generation</title>
		<link>http://www.webpronews.com/unlock-adword-secrets-with-keyword-generation-2004-11</link>
		<comments>http://www.webpronews.com/unlock-adword-secrets-with-keyword-generation-2004-11#comments</comments>
		<pubDate>Tue, 16 Nov 2004 19:48:08 +0000</pubDate>
		<dc:creator>Scott Foreman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Keyword]]></category>
		<category><![CDATA[Secrets]]></category>
		<category><![CDATA[Unlock]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=12786</guid>
		<description><![CDATA[While there are many ways to make your home-based, internet  marketing business soar, there are few that are as easy to  start as Google Adwords.
]]></description>
			<content:encoded><![CDATA[<p>While there are many ways to make your home-based, internet  marketing business soar, there are few that are as easy to  start as Google Adwords.</p>
<p>This week we continue with the  final article in our &#8216;Google Adwords Will Change the World&#8217;  series. If you didn&#8217;t catch the other two, check them out  here: <a href="http://www.build-passive-income.com/subscribe">www.build-passive-income.com/subscribe</a>  </p>
<p>Google Adwords Will Change the World? Maybe and maybe not,  but I&#8217;ll bet that if you put in the time and effort,  they&#8217;ll change YOUR world. They have mine. Besides, they&#8217;re  a fun way to be creative and lucrative at the same time. </p>
<p>This week we talk about generating keywords. Next to finding  the right Affiliate product to promote, finding the right  keywords can be the most difficult part of your Adwords  experience. Not to worry, however, because there are an increasing number of tools and sources for you to generate a  good, solid keyword list. Sit down, grab a legal pad, and  let&#8217;s get moving. </p>
<p>The absolute most important resource you have is easy. It&#8217;s  you. When you come up with a product to promote, pretend you  were trying to look for whatever need the product satisfies.  What would you look up? When you&#8217;re typing the most obvious  keywords, what else comes to mind? Is the keyword or phrase  tough to spell? Make sure you use the misspelling as well.  You aren&#8217;t the only one that stumbles on tough words. </p>
<p>Then come the keyword generators. There are a bunch of good  sites that will help you in your quest to find good  keywords. There are the free: Google&#8217;s keyword suggestion  tool, Overture&#8217;s keyword suggestion tool, and Google&#8217;s Set  tool that will give you additional ideas. Then, there are  the not-so-free, but very good: Adword Analyzer, WordTracker  (with a free version available), and others.  </p>
<p>Next, make sure that you are trying all the different  variations of the word. Did you use plural and singular? How  about pushing the phrase together with no spaces, like  `runningshoes&#8217; instead of `running shoes.&#8217; Depending on the  word or phrase there can be a ton of misspellings or common  typos, like `learn to play gitar&#8217; (where guitar is obviously  spelled incorrectly). Don&#8217;t forget the good, ole Thesaurus.  That resource never fails to give me new ideas for the words  I&#8217;m bidding on.  </p>
<p>Also, if your product has a large internet presence, use the  URL as a search term. You would be surprised how many people  type the web address into their search engine instead of the  web browser address bar. Example: for a music related  campaign, try `www music com.&#8217; It might just be cheap and  popular.  </p>
<p>If your product could be geographic, use location names. For  instance, if you&#8217;re promoting an ebook on learning Spanish,  try keywords in different cities such as `learn Spanish in  Chicago&#8217; or `Las Vegas Spanish lessons.&#8217; </p>
<p>If your product can be associated with a person of any  notoriety, use their name as a keyword even if they don&#8217;t  have anything to do with the product. For example, you may  be trying to promote a book that teaches drumming. One of  your keywords, might be `Vinnie Colaiuta,&#8217; a huge name in  drumming for several decades. Even though he has nothing to  do with the ebook, people searching for Vinnie may also be  searching for an instructional book like the one you are  promoting. </p>
<p>Honestly, these tools and ideas only scratch the surface of  where you can find good, cheap, and effective keywords for  your Adwords campaigns. Does it take work that sometimes  seems fruitless? Yes, but there are times when you find the  right product with the right keywords and then the money streams in like broken dam. They&#8217;re out there just waiting  for you to pick them up.  </p>
<p>Remember, be good to yourself and never underestimate the  power associated with the intensity of your passion.</p>
<p>Wayne and Scott Foreman are co-owners of<br />
<a href="http://www.build-passive-income.com">www.build-passive-income.com</a></p>
<p>Starting your online business from scratch? Maybe you&#8217;re<br />
getting a fresh start? Would you like your first (or next) 30 days<br />
to knock you out of your chair? Get this free report while signing<br />
up for a great information resource at the same time. Check them<br />
out here:   <a href="http://www.build-passive-income.com/subscribe">www.build-passive-income.com/subscribe</a></p>
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		<title>Unlock the Key to your Success by learning more about Yourself</title>
		<link>http://www.webpronews.com/unlock-the-key-to-your-success-by-learning-more-about-yourself--2004-03</link>
		<comments>http://www.webpronews.com/unlock-the-key-to-your-success-by-learning-more-about-yourself--2004-03#comments</comments>
		<pubDate>Thu, 25 Mar 2004 17:15:51 +0000</pubDate>
		<dc:creator>BZ Riger</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Unlock]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=9411</guid>
		<description><![CDATA[Finding balance is deciding to notice what goes on in your life. To  make conscious choices and to experience life, not just let it happen  to you.
]]></description>
			<content:encoded><![CDATA[<p>Finding balance is deciding to notice what goes on in your life. To  make conscious choices and to experience life, not just let it happen  to you.</p>
<p>Learning more about yourself is an important first step in creating  balance in your life. It is easy to get caught up in the fast pace  and pressing schedule of our busy lives. We loose sight of what is  important to us, what we want to accomplish.</p>
<p>Maybe you have always been this busy. Going from school and college  to your job or career. Never really taking the time to get to know  who you are, what you like and dislike and what areas you would like  to strengthen in your life. Where you would like to go next and what  new things you would like to learn and experience. </p>
<p>Being clear about who you are will help you to make better choices,  choices that will positively impact your future. There is a lot of  emphasis in popular business books on how to set goals, run your  business, advance your career. But there doesn&#8217;t seem to be much  emphasis on finding out who we are, what we really want and why we  want it. </p>
<p>The experts tell us its important to have a business plan to start or  grow our business. It&#8217;s a tool to see where your business is and  where your business is headed.</p>
<p>It seems to me that we need to have a life plan as well. You say  you&#8217;re too busy, you have an insane schedule, no time to sit around  talking to yourself. But if you&#8217;re not sure who you are or where you  are now, what you want, where you want to go and why you want to be  there you won&#8217;t know if you have arrived. </p>
<p>Trust the things you experience. Listen, look, touch and smell all  that the world around you has to offer. Trust that your feelings are  the right guides for you. </p>
<p>Notice all the should&#8217;s and have to&#8217;s that come up every day. Are  these really important to you? Can you change the circumstances that  make you feel this way? </p>
<p>Write in a journal every evening before bed. Just free write for 10  minutes, write anything that pops into your head. Don&#8217;t edit, or  censor. Don&#8217;t worry about spelling, grammar, or penmanship. Just  write. This exercise will allow the junk mail of your mind to be  released. It will let your negative thoughts out on paper and clear  your body of these toxins. </p>
<p>If you can do this every night, you will find in a few weeks that  things seem clearer to you. You will be more comfortable with your  thoughts. You will even find little gems among the junk that will  help you gain a better understanding of who you are and what your  heart&#8217;s desire is. </p>
<p>Take a moment, sometime every day just for you. Just sit or stand  quietly and pause. Take several deep breaths and take a moment to be  still. Don&#8217;t do anything, just take hold of that moment for yourself  and do absolutely nothing! </p>
<p>As you get to know yourself better and bring your life into balance  you will realize that you are a unique and important person. Your  life has a purpose, everything that you say and do matters. Believe  in yourself, be proud of who you are and what you have to offer to  others.</p>
<p>You are exactly where you are supposed to be!</p>
<p>BZ Riger-Hull. <a href="http://www.in-spiros.com">www.in-spiros.com</a>. For valuable free articles, assessments, &#038; practical success tools <a href="mailto:A1@smartautoresponder.com">mailto:A1@smartautoresponder.com</a> Certified as a Success Coach, Four Agreements Facilitator, &#038; Tele-Course leader We help you communicate powerfully, reduce stress, Strategically Attract success, &#038; increase your financial well-being.<br />
bz@in-spiros.com </p>
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		<title>3 Keys That Will Unlock Your Success In 2004!</title>
		<link>http://www.webpronews.com/keys-that-will-unlock-your-success-in-2003-12</link>
		<comments>http://www.webpronews.com/keys-that-will-unlock-your-success-in-2003-12#comments</comments>
		<pubDate>Mon, 29 Dec 2003 18:17:52 +0000</pubDate>
		<dc:creator>Larry Dotson</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[3]]></category>
		<category><![CDATA[B2B]]></category>
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		<guid isPermaLink="false">http://www.webpronews.com/?p=8397</guid>
		<description><![CDATA[1) Analyze all your promotional efforts. Concentrate on the ones that work and drop the ones that don't. Don't waste your valuable time. For example, if you have an affiliate program that hasn't made a sale for two months, drop it or test a different ad. You want all of the real estate' space on your web site making some kind of profit for your business.
]]></description>
			<content:encoded><![CDATA[<p>1) Analyze all your promotional efforts. Concentrate on the ones that work and drop the ones that don&#8217;t. Don&#8217;t waste your valuable time. For example, if you have an affiliate program that hasn&#8217;t made a sale for two months, drop it or test a different ad. You want all of the real estate&#8217; space on your web site making some kind of profit for your business.</p>
<p><b> 2)</b> Put yourself in your visitors&#8217; shoes. Design your site for them, not for yourself. Create your product around your visitors, not because you would buy it. For example, if you were selling to people who were thinking of going bankrupt, think about how they feel. They would likely want to avoid bank- ruptcy, they would feel tired of not be able to afford anything, they would be fed up with creditors calling, etc.</p>
<p><b> 3) </b>Buy Internet business books, e-books, private site memberships, etc. Study and learn all the new web site promotional ideas you can. For example, take notes either while you&#8217;re reading the e-book, or afterwards. Write down a list of tips you could apply or use for your own business. You should never stop educating yourself because technology and info- mation will always keep changing.</p>
<p><a href="http://www.ientry.com/page/newsletters/"><u>Click here</u> <font color="red">to sign up for FREE B2B newsletters from iEntry!</font></a></p>
<p>Over 40,000 Free eBooks &#038; Web Books when you visit: http://www.ldpublishing.com/ As a bonus, Bob Osgoodby publishes the free weekly &#8220;Your Business&#8221; Newsletter &#8211; visit his web site to subscribe and place a FREE Ad! <a href="http://adv-marketing.com/business">http://adv-marketing.com/business</a></p>
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		<title>Unlock your website sales just by counting</title>
		<link>http://www.webpronews.com/unlock-your-website-sales-just-by-counting-2003-07</link>
		<comments>http://www.webpronews.com/unlock-your-website-sales-just-by-counting-2003-07#comments</comments>
		<pubDate>Tue, 29 Jul 2003 17:00:31 +0000</pubDate>
		<dc:creator>Peter Simmons</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Unlock]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=6474</guid>
		<description><![CDATA[A conversation is always much more interesting if the other person has a genuine interest in you and your interests. We all respond to that. The same is also true in a sales conversation, customers respond to that too. Potential customers will be much more likely to buy from you if they feel that you are genuinely interested in them and the problem or need they have. However, it must show by being clearly visible in the language that you use in your website's text content.
]]></description>
			<content:encoded><![CDATA[<p>A conversation is always much more interesting if the other person has a genuine interest in you and your interests. We all respond to that. The same is also true in a sales conversation, customers respond to that too. Potential customers will be much more likely to buy from you if they feel that you are genuinely interested in them and the problem or need they have. However, it must show by being clearly visible in the language that you use in your website&#8217;s text content.</p>
<p>How do you do that? Focus all your content on your customer. That means communicating with them as individuals, via your text, about things that they are interested in and want to hear about. And also by using words like &#8220;you&#8221; rather than &#8220;we&#8221; or &#8220;our&#8221; in your text, you will make them feel that you are speaking directly to them as an individual, rather than some vague corporate text that speaks to nobody in particular. </p>
<p>Get personal. Show them that you are indeed focused on them and ready to help in any way you can. </p>
<p>So, how can you easily tell if your website is focused on your customers now? Well here&#8217;s a simple technique that will give you an excellent indication. Just do the following steps: </p>
<p><b>Step 1 -</b> Select webpage(s) to examine. </p>
<p><b>Step 2 &#8211; </b>Count how many times &#8220;we&#8221; or &#8220;our&#8221; or other words used to describe your organisation appear within the page(s). Write the total number down. </p>
<p><b>Step 3 -</b> Count how many times &#8220;you&#8221; or other words used to describe the customer appear within the page(s). Write the total number down. </p>
<p><b>Step 4 &#8211; </b>Add the two totals to give you an overall total of appearances. Write it down. </p>
<p><b>Step 5 &#8211; </b>Compare the results. It is a matter of balance. The more &#8220;you&#8217;s&#8221; you have the better, because that will indicate a clear focus towards your customers rather than your organisation. If you have more &#8220;we&#8221; and &#8220;our&#8217;s&#8221; then your focus is more on your organisation rather than your customers and you need to work to change that. </p>
<p>Aim for at least twice as many &#8220;you&#8217;s&#8221; than &#8220;we&#8221; and &#8220;our&#8217;s&#8221; to reflect your high focus on your customers. Ideally though it should be higher at three or four times as many to indicate your complete customer focus. </p>
<p>Just ask your customers what they think of your newly focused website after you&#8217;ve done it. They&#8217;ll be delighted and much more likely to buy from you and you will see the results in your sales figures. </p>
<p>Good luck as always!</p>
<p>Peter Simmons is editor of the DYNAMIQ EZINE. GET MORE SALES FROM YOUR WEBSITE STARTING RIGHT NOW at http://www.dynamiq.co.uk/ezine or email me anytime to find out how i can help you at peter@dynamiq.co.uk</p>
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		<title>Realtors &#8211; Unlock the Secret To &#8220;Closing&#8221;  Internet Homebuyers</title>
		<link>http://www.webpronews.com/realtors-unlock-the-secret-to-closing-internet-homebuyers-2003-04</link>
		<comments>http://www.webpronews.com/realtors-unlock-the-secret-to-closing-internet-homebuyers-2003-04#comments</comments>
		<pubDate>Tue, 15 Apr 2003 16:05:33 +0000</pubDate>
		<dc:creator>Stan Smith</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Secret]]></category>
		<category><![CDATA[Unlock]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=3692</guid>
		<description><![CDATA[According to the National Association of Realtors - 69% of new  homebuyers plan to use the Internet the next time they purchase a  home. Now, if this doesn't make you stand-up and take notice - then  nothing else will.
]]></description>
			<content:encoded><![CDATA[<p>According to the National Association of Realtors &#8211; 69% of new  homebuyers plan to use the Internet the next time they purchase a  home. Now, if this doesn&#8217;t make you stand-up and take notice &#8211; then  nothing else will.</p>
<p>To win in the Real Estate business &#8211; you must know how to market to  the Internet homebuyer.  Don&#8217;t get confused.  The Internet Homebuyer  doesn&#8217;t complete the entire transaction online &#8211; like some wild-eyed  idealists predicated during the late dot-com hysteria.  Instead The  Internet Homebuyer uses the Interent as a critical tool for  researching their next home purchase.</p>
<p>To these buyers, cruising  neighborhoods, clipping classified  listings, and relying on the realtor to gain access to MLS listings  is definitely &#8211; &#8220;old school&#8221;  This new wired homebuyers &#8211; move fast  and close quick.  Many times they know they home they want to buy &#8211;  before &#8211; they talk to a realtor.</p>
<p>Your success depends on your ability to understand this new breed of  homebuyer. Here&#8217;s a quick primer &#8211; on what makes them tick.</p>
<p><b>Information:</b> The Wired Homebuyer is an information bloodhound.  They will sift  through mountains of data to find the perfect neighborhood, the  perfect school district, and the perfect home. They will not take  your word for it &#8211; they have to find their  answers themselves.</p>
<p><b>Tip:</b> Get in the habit of being proactive with information.  Be the first  Realtor to offer a email report on new listings and comunity  information. If you wait &#8211; you might get one-upped by another more  digitally-savvy realtor. Check out www.RealtorInternetTips.com for  some good ideas. &#8212;&#8211; Anonymity: The Wired Homebuyer &#8211; hates to haggle.  In fact they use the Internet to put up a wall of anonymity to make sure they can move through the homebuying process on their own terms.The Internet allows them to get  educated before the start down the road to home ownership.</p>
<p><b>Tip:</b> Respect your online prospect&#8217;s privacy.  Provide them with the  information they need and subtly include your contact information.  A  good rule of thumb is &#8211; contact your prospect in the same manner they  contacted  you.  If they emailed you &#8211; email them back.  If they  called you &#8211; call them back.  But under no circumstances should hunt  down their number and call them &#8211; if you do &#8211; you&#8217;ll get demoted to  the telemarketer bench.  </p>
<p><b>Time- Starved:</b> Like everyone &#8211; the Internet Homebuyer is running on a tight  schedule. Many times &#8211; the only time they have to do the homebuying  reseach is at night &#8211; after the kids are in bed.  They go to websites  that are easy to recognize and easy to navigate.  </p>
<p><b>Tip:</b> In my book &#8211; I talk about how important it is to make sure that your web site is listed prominently in the search engines. Take time to review of your site to make sure it is search engine friendly and  easy to navigate. It just might need a &#8220;Success &#8211; Makeover&#8221; &#8212;&#8211;</p>
<p><b>Credibility:</b> The Internet Homebuyer is a very skeptical hombre. They know  that  the Internet is the Wild Wild West, and they are very stingy with  their trust.  Before, they will part with their contact information  &#8211; they want to make sure that you are absolutely legit&#8217;</p>
<p><b>Tip:</b> Don&#8217;t expect the Internet Homebuyer to be so impressed that your  resume &#8211; that they rush to the phone to call you.  On the Internet &#8211;  you must earn trust.  I recommend that you build your reputation by  having: 	</p>
<li>An attractive and informative website
<li>Relevant and helpful information
<p>Even the Internet Homebuyer is changing the rules &#8211; you will find that they are an easier &#8220;close&#8221; because they have taken the time to educate themselved.  If you become their Internet Savvy partner &#8211; you can  expect  a steady stream of business for years to come.</p>
<p>Stan Smith is the Author of Master Realtor Internet Secrets Revealed! a comprehensive guide that teaches real estate professionals how to build and market lead-generating Real Estate web sites. Click here for more information on this ground-breaking online success guide &#8211; written exclusively for real estate professionals. Check it out at http://www.RealtorInternetTips.com</p>
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