Organic search engine optimization, until recently, had been a fairly straightforward endeavor. The goal was to optimize the content on a website so that it would show up in the organic results on one or more of the major search engines – results that were comprised of nothing but other websites.

To some people, the launch of Google Universal Search meant nothing – it’s a good bet that the release went unnoticed by many.  Yet to others, it was a big deal, and bits and pieces of Google itself seem to have been affected in major, traffic-related ways.

I’ve had some time to consider Google’s new universal search that they are implementing in their search results. What I see makes me think of this in terms of search goulash.

When Google yesterday invited a number of reporters to come down to Mountain View for an event they called Searchology, I figured they had something in the works.

I had to turn down the invitation because of other commitments, but we sent Enquiro’s Director of Technology and analytics blogger, Manoj Jasra down in my stead.

Google’s Marissa Mayer today announced the launch of a new integrated search called universal search.