Umbria Articles

Umbria Listens, Accepts J.D. Power Bid

J.D. Power and Associates acquired Boulder-based reputation tracker Umbria to get a better handle on what people say about quality and satisfaction with products and services.

MediaSense Blog Measurement Tool Debuts

Umbria and PR Newswire have partnered on the launch of MediaSense Blog Measurement, for use by clients seeking insight into the buzz around their brands on the Internet.

Red Hot Blog URLs …Pitch to Bloggers

Just as PayPerPost has revised its business practices by requiring its bloggers to disclose the fact that they’re getting sponsorship money, another enterprise has unleashed a service that will make it drop-dead easy for anybody to start pitching bloggers without any such constraints.

Finally, Somebody Ranks Brand Monitoring Services
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If there was ever a research report I’d like to get my hands on, it’s this one from Forrester.

Search Engine Strategies 2005 San Jose

Why go to San Jose in August? A chance to learn about the latest and greatest ways to benefit from the potential offered by search engines, that’s why.

New Buzz Planned For Buzz Report

Umbria Communications will update its Buzz Report product next week with additional features.