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Microsoft Playing With Social Search Personalization

The customer who says "I don't like that" is loathed by companies everywhere.  Their ideal customer says "I don't like that," explains why, and offers a reasonable suggestion, instead.  Microsoft is trying to bring users possessing this mindset to an experimental search engine called U Rank.

Microsoft Experiments With Customized Results

You have to give it up to Microsoft for tenacity. The company’s been sound trounced by Google in search, yet they haven’t given up their search ambitions. Most recently, Microsoft has been conducting a search experiment called U Rank. It’s not entirely original, of course. Google’s been experimenting with personalized search results for a while now. U Rank is accessible via existing members’ Windows Live ID.