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	<title>WebProNews &#187; Typo-squatting</title>
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		<title>Typos Spell Google Cash, eBay Discounts</title>
		<link>http://www.webpronews.com/typos-spell-google-cash-ebay-discounts-2006-05</link>
		<comments>http://www.webpronews.com/typos-spell-google-cash-ebay-discounts-2006-05#comments</comments>
		<pubDate>Mon, 01 May 2006 18:28:55 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Ipwalk]]></category>
		<category><![CDATA[Typo-squatting]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=28919</guid>
		<description><![CDATA[Depending on one's usage, misspelling a term on the Internet can land a surfer in a nest of advertising pages or a sweet price on an eBay auction.
]]></description>
			<content:encoded><![CDATA[<p>Depending on one&#8217;s usage, misspelling a term on the Internet can land a surfer in a nest of advertising pages or a sweet price on an eBay auction.</p>
<p>After we <a href=http://www.webpronews.com/topnews/topnews/wpn-60-20060420MicrosoftTypoPatrolMayPreyOnGoogle.html class=bluelink>reported on the threat</a> Microsoft could present to Google through exposure of typo-squatting on misspelled domains, the issue gained more prominence with the Washington Post&#8217;s <a href=http://www.washingtonpost.com/wp-dyn/content/article/2006/04/29/AR2006042900279.html class=bluelink>focus</a> on the Google side of the equation.</p>
<p>Google and firms like Netster and Sedoparking have benefited from the mass registration of misspelled domain names, and the placement of pages laden with advertising at those URLs. </p>
<p>Analyst Peter Alguacil from <a href=http://www.ipwalk.com class=bluelink>disclosed</a> his firm&#8217;s findings regarding typo-squatting, and how Microsoft&#8217;s release of the Strider URL Tracer with Typo-Patrol could lead businesses like The Walt Disney Company to more easily track down those infringers.</p>
<p>Should that tool become part of a future browser release, those that benefit from the typo-squatting may find that part of the business imperiled. &#8220;When that happens, companies serving ad pages are going to have to adapt or see a significant loss of income,&#8221; said Alguacil in our earlier story. </p>
<p>Typos can help buyers take advantage of eBay sellers who lack solid spelling skills. By using a site like <a href=http://www.typotracker.com/ class=bluelink>TypoTracker</a>, buyers can find auctions containing a desired item that other buyers may not find due to the item&#8217;s misspelling.</p>
<p>It&#8217;s a hit-or-miss process, as some typos may lead to great bargains while others go nowhere special. Considering how spelling seems to be a forgotten skill online, it&#8217;s not unlikely someone could uncover an incredible deal on eBay that better spellers will miss.</p>
<p>&#8212;</p>
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<p>David Utter is a staff writer for WebProNews covering technology and business. </p>
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		<title>Microsoft Typo-Patrol May Prey On Google</title>
		<link>http://www.webpronews.com/microsoft-typopatrol-may-prey-on-google-2006-04</link>
		<comments>http://www.webpronews.com/microsoft-typopatrol-may-prey-on-google-2006-04#comments</comments>
		<pubDate>Thu, 20 Apr 2006 19:11:15 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Ipwalk]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Typo-squatting]]></category>
		<category><![CDATA[URL]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=28665</guid>
		<description><![CDATA[Sites that pickup traffic from misspelled versions of well-known domain names frequently contain advertising served by Google AdSense and other products; Microsoft's latest feature in the Strider URL Tracer may make hunting them down an easier prospect for trademark holders.
]]></description>
			<content:encoded><![CDATA[<p>Sites that pickup traffic from misspelled versions of well-known domain names frequently contain advertising served by Google AdSense and other products; Microsoft&#8217;s latest feature in the Strider URL Tracer may make hunting them down an easier prospect for trademark holders.</p>
<p>Peter Alguacil of <a href=http://www.ipwalk.com class=bluelink>IPWalk</a>, said, &#8220;Microsoft&#8217;s initiative could be the beginning of the end for typo-squatting.&#8221; </p>
<p>The rationale here is that as proper owners of trademarks discover how their intellectual property is being misused, they will take action against the offenders.</p>
<p>Alguacil noted how one prominent company&#8217;s name has been misused by typo-squatters:</p>
<p><i>
<div style=margin-left:10px; margin-right:10px;> Just looking at Disney-related domain names, Ipwalk found over 260 typo variations of the popular &#8220;disneychannel.com&#8221;, all of them leading to ad pages. The actual number is bound to be much higher, since the examination used a limited set of typos. </p>
<p>Additionally, 957 domain names contained the word &#8220;disney&#8221;, and 338 domain names contained the test set of 7 &#8220;disney&#8221; typos. These numbers are from April 18 for the .com TLD.</p></div>
<p></i><br />
Disney has long held a reputation for having a fearsome team of attorneys at its behest. Should they aggressively pursue typo-squatters, the result could be one that removes a pool of advertising displays from the web. </p>
<p>That would hurt the providers of those advertising networks; Alguacil names Google and Sedoparking as two of several who could feel a little pinch from the loss of revenue through those sites.</p>
<p>Microsoft Research makes the <a href=http://research.microsoft.com/URLTracer/ class=bluelink>Strider URL Tracer</a> with Typo-Patrol freely available for download and use with Windows XP and IE 6. </p>
<p>On the product&#8217;s page, Microsoft noted how Sedoparking, Oingo, and Netster all deliver ads that send the user through pagead2.googlesyndication.com, part of Google&#8217;s ad network. </p>
<p>&#8220;It is only a matter of time until the results of this and similar research projects are integrated as a security measure into web browsers and security applications,&#8221; said Alguacil. &#8220;When that happens, companies serving ad pages are going to have to adapt or see a significant loss of income.&#8221;</p>
<p>UPDATE (Apr 30): This issue should begin attracting more attention, now that the Washington Post published an article about the issue of typo-squatting. We compliment the Post on picking up the story only ten days after we did.</p>
<p>&#8212;<br />
Tag:  </p>
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<p>David Utter is a staff writer for WebProNews covering technology and business. </p>
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