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All Posts Tagged Tag: ‘Twitter’

J.K. Rowling Calls Out ‘Idiot’ on Twitter for Serena Williams Diss

J.K. Rowling is a tennis fan. When the famed author of “Harry Potter” took to Twitter on Saturday to express her love for Serena Williams, many agreed with her. Rowling tweeted: #SerenaSlam! I love her. What an athlete, what a role model, what a woman! #SerenaSlam! I love her. What an athlete, what a role model, what a woman! — …

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Twitter Pulls Flashing Ads After Epilepsy Group Takes Issue

Twitter Pulls Flashing Ads After Epilepsy Group Takes Issue

Twitter-owned Vine’s videos autoplay in users’ timelines, unless you turn off autoplay in your settings – so it’s pretty hard to avoid them unless you’ve made a real effort to. Twitter just got in a bit of trouble over some of these Vine videos that featured flashing lights and colors. Why? Because they could have triggered seizures. Epilepsy awareness group …

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Twitter Gives Mobile App Advertisers 3 New Features

Twitter Gives Mobile App Advertisers 3 New Features

Twitter is giving mobile app advertisers a new video app card, optimized action bidding, and cost per install bidding. The company announced that it would roll the features out to advertisers globally over the coming months. The video app card enables them to showcase their apps within video ads in what Twitter describes as an “immersive experience” aimed at driving …

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Here’s How Much Google’s Indexing Of Tweets Has Grown

Here’s How Much Google’s Indexing Of Tweets Has Grown

Earlier this year, after we learned that Google and Twitter had partnered on tweet indexing again, but before any integration was actually announced, Stone Temple Consulting studied how many tweets Google was indexing. Now that the partnership has been in effect for a while, the study has been updated. Have you noticed any direct effects of Google’s new partnership with …

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Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce released its Social.com Q1 2015 Advertising Benchmark Report, analyzing data from over a trillion ad impressions and hundreds of millions of dollars in ad spend across Facebook, Twitter, and LinkedIn. According to the report, the overall CPM decreased by 11% globally to #3.30, which the company says reflects normal seasonal trends (with higher costs in Q4 due to the …

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Here’s Your Social Media Character/Word Count Cheat Sheet

Here’s Your Social Media Character/Word Count Cheat Sheet

Ever wonder if there’s a magic number for character counts on various social media platforms? How long is the perfect tweet, Facebook status update, or Google+ post? While character count is certainly just one variable when it comes to an effective communication, studies have shown that there are indeed sweet spots. Buffer and SumAll have an infographic out looking at …

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Twitter Announces Mobile Ad Management Tools

Twitter Announces Mobile Ad Management Tools

Last week, we looked at some new ad management functionality in Twitter’s mobile apps. Twitter hadn’t announced it, but some users were starting to notice a new button on their profiles that enabled them to dig into their advertising efforts. On Monday, Twitter did announce the feature, which it calls the Twitter Ads companion. While it’s built into the standard …

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Here Come the Happy Birthday Twitter Messages

Here Come the Happy Birthday Twitter Messages

Your Twitter profile has long showed other users when you joined Twitter – your Twitter birthday, if you will. But now, for the first time, Twitter is letting you display your actual birthday on your profile. Yes, Twitter has not had an option for listing birthdays until now. But hey, better late than never, right? “To add your birth date …

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Twitter Adds Tools To Audience Insights

Twitter Adds Tools To Audience Insights

Twitter is now offering advertisers new insights about user demographics, interests, purchasing behavior, and more thanks to aggregated data from Twitter itself, as well as partners Datalogix and Acxiom. These are available through the Audience Insights Dashboard. Twitter says the data will help marketers pinpoint and target new audiences while keeping user info private. As part of the update to …

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Twitter Gives Users New Ad Management Access In Mobile Apps

Twitter Gives Users New Ad Management Access In Mobile Apps

Back in February, Facebook launched its Ads Manager app for iOS, which gives advertisers a way to better stay on top of their ads by letting them manage them from their phones. This week, the Android version made its way to the Google Play Store. Twitter is giving users what is essentially its version of this app on both mobile …

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Obama Joins the Rest of Twitter in Telling the New York Times to GTFO with This Peas in Guac Insanity

Obama Joins the Rest of Twitter in Telling the New York Times to GTFO with This Peas in Guac Insanity

At 1:51 pm ET on Wednesday, July 1st, The New York Times suggested to Twitter that they add green peas to their guacamole. The paper of record told us to trust them. Add green peas to your guacamole. Trust us. http://t.co/7imMY9c2ph pic.twitter.com/oeOMt2qgmh — The New York Times (@nytimes) July 1, 2015 The recipe, by Melissa Clark, is about 90% your …

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Twitter Just Made Periscope Better For Marketing

Twitter Just Made Periscope Better For Marketing

Twitter just added functionality to its Periscope livestreaming service that could make it more effective for business and marketing scenarios. Now, users don’t have to be on their mobile devices to watch streams that have concluded. Web Replays are here! 🎉 Just open a Periscope broadcast link in the browser & you’ll be able to rewatch within 24 hrs pic.twitter.com/lYz6KfHWuj …

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