All Posts Tagged Tag: ‘Twitter Ads’

Some Twitter Users Don’t See Ads

Some Twitter Users Don’t See Ads

Some Twitter users see fewer ads than most of us. Some don’t even see any at all. This has been going on for months. That is according to Peter Kafka at Re/code, who spoke with sources at Twitter. He writes that the company has been showing no ads or less ads to some of its most valuable users, which are …

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Will These Make Twitter Marketing More Effective?

Will These Make Twitter Marketing More Effective?

Twitter recently introduced a new ad format that encourages users to tweet about brands and increase brand mentions and discussion throughout the Twitterverse for those who use it. The format is called Conversational Ads. According to Twitter, advertisers can use them to drive more earned media and brand influence. Do these ads sound appealing to your business? Let us know …

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Twitter Has Another User-Based Ad Format On the Way

Twitter Has Another User-Based Ad Format On the Way

Twitter is reportedly working on a new ad format that would enable advertisers to utilize tweets from regular users and promote them. This is according to DigiDay, which cites people who got a look at the offering at the Consumer Electronics Show. From the report: The new product is based on what Twitter is calling a “brand enthusiast gallery,” which …

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Twitter Has New Ads That Encourage Users To Tweet About Brands

Twitter Has New Ads That Encourage Users To Tweet About Brands

Twitter announced a new ad format called Conversational Ads that encourage users to tweet about the brands that use them. According to the company, advertisers will be able to use them to drive more earned media and brand influence. The ads look like this: The format looks similar to the poll feature the company recently launched to users, so people …

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Twitter Brand Hub Aims To Help Advertisers Understand Their Brand’s Conversation

Twitter Brand Hub Aims To Help Advertisers Understand Their Brand’s Conversation

Twitter announced the launch of Twitter Brand Hub, a new suite of analytics tools aimed at helping advertisers better understand their brand’s “share of conversation, key audiences, and trends about their brand’s conversation.” Twitter describes the offering as a “360-degree, real-time view” enabling the advertiser to learn, take action, and see the impact of their Twitter initiatives. The offering has …

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Twitter Promoted Moments Launching On Sunday

Twitter Promoted Moments Launching On Sunday

Twitter Promoted Moments is a new native ad format from the company, which it is going to begin testing with certain partners this weekend. It didn’t take long for Twitter to turn its recently launched Moments feature into something it can monetize. Moments was only announced on October 6. It’s a feature that curates stories using combinations of tweets, images, …

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Twitter’s Autoplay Video App Ads Open to All Advertisers

Twitter’s Autoplay Video App Ads Open to All Advertisers

Twitter has rolled out the video App Card to all advertisers running mobile app promotion campaigns. That means if you’re advertising a mobile app, you can now do so with video ads – which will autoplay in users’ timelines. According to Twitter, beta tests found that these video app ads helped boost the quality of user and jumpstarted app installs …

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Twitter Launches Ads Editor For Bulk Campaign Creation And Management

Twitter Launches Ads Editor For Bulk Campaign Creation And Management

Twitter announced the launch of a new Ads Editor, which enables advertisers to create and edit “numerous” campaigns at once. It lets you utilize Excel to manage campaigns. You can edit end dates, budgets, and targeting criteria, and can download a spreadsheet of the campaigns you want to modify. Just make changes right in Excel and upload the updated version …

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Twitter Gives Mobile App Advertisers 3 New Features

Twitter is giving mobile app advertisers a new video app card, optimized action bidding, and cost per install bidding. The company announced that it would roll the features out to advertisers globally over the coming months. The video app card enables them to showcase their apps within video ads in what Twitter describes as an “immersive experience” aimed at driving …

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Twitter Announces Mobile Ad Management Tools

Last week, we looked at some new ad management functionality in Twitter’s mobile apps. Twitter hadn’t announced it, but some users were starting to notice a new button on their profiles that enabled them to dig into their advertising efforts. On Monday, Twitter did announce the feature, which it calls the Twitter Ads companion. While it’s built into the standard …

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Twitter Adds Tools To Audience Insights

Twitter is now offering advertisers new insights about user demographics, interests, purchasing behavior, and more thanks to aggregated data from Twitter itself, as well as partners Datalogix and Acxiom. These are available through the Audience Insights Dashboard. Twitter says the data will help marketers pinpoint and target new audiences while keeping user info private. As part of the update to …

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Twitter Gives Users New Ad Management Access In Mobile Apps

Back in February, Facebook launched its Ads Manager app for iOS, which gives advertisers a way to better stay on top of their ads by letting them manage them from their phones. This week, the Android version made its way to the Google Play Store. Twitter is giving users what is essentially its version of this app on both mobile …

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Twitter Launches Installed App Category Targeting

Twitter announced a new targeting options for advertisers on Wednesday: installed app category targeting. This enables advertisers with apps to reach users based on the categories of apps they have installed on their device, or in which Twitter thinks they’ll have interest. Advertisers can use the option to find new audiences that will likely have interest in the category their …

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Twitter Gives Businesses Audience Insights

Twitter just announced the launch of a new tool to help advertisers better understand key audiences for their ads on Twitter. It’s called Audience Insights, and lets you discover information about your followers and people who have engaged with your tweets organically. The offering also enables advertisers to identify new and relevant audiences to target for future campaigns. There’s a …

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Twitter Releases New Ads Globally

Last summer, Twitter unveiled its objective-based campaigns, reports, and pricing, which it described as a new way to optimize ad campaign performance. They enable advertisers to only pay for actions that are “aligned with” their marketing objectives. Until now, these have been in beta, but the company announced on Wednesday that they’re now available globally to all advertisers. The workflow …

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Twitter Acquires TellApart, Partners With DoubleClick

Twitter announced that it has agreed to acquire marketing technology company TellApart and partnered with Google’s DoubleClick to strengthen its cross-device measurement capabilities. TellApart provides retail and e-commerce advertisers with cross-device retargeting features for dynamic product ads, and Twitter sees the acquisition as a way to help advertisers reach its users wherever they are on desktop or mobile. Twitter says …

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Twitter Launches Quick Promote, Analytics Upgrade

Twitter launched Quick Promote last month. This is a new ad offering that lets small and medium-sized businesses promote their best-performing tweets. Upon launch it was available via the Tweet Activity Dashboard. Now, Twitter has made the feature available from the Twitter profile. Just pick a tweet. You can look at the analytics from the tweet. Then, choose a budget, …

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Twitter Lets Advertisers Reach ‘Partner Audiences’

Twitter announced a new offering for its advertisers, enabling them to reach people from audiences created by its Marketing Platform partners. Advertisers will be able to target Twitter Ads at users who have shown “powerful signals of intent” off of Twitter. “For example, by using a partner to provide the desired audience, an auto brand can connect with audiences that …

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Twitter Advertisers Get New Conversion Tracking Features

Twitter just added a couple of new features to conversion tracking for web. Advertisers can now take advantage of support for transaction values and key conversion tags. The former lets advertisers view the sales that their Promoted Tweet campaigns drove. “If you’ve implemented our website tag already, you can make some simple changes to the tag to start collecting conversion …

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Will Promoted Tweet Syndication ‘Torpedo’ Ad Creativity?

Earlier this month, Twitter announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. Promoted Tweets appear on third-party services beginning with Flipboard (which now has a desktop experience in addition to its mobile apps) and Yahoo Japan. This is the example Twitter showed of a Nissan ad running in the Flipboard app: Rob Emrich, CEO …

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Twitter Advertising Just Got Easier For SMBs

Twitter just announced a new ad offering aimed at small and medium-sized businesses. It’s called Quick Promote, and lets advertisers promote their best performing tweets from the Tweet Activity dashboard. “Since we launched our self-service ad platform in 2013, we’ve developed a range of products to help SMBs accomplish their marketing goals,” says product manager Buster Benson. “Last year, we …

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Twitter’s Promoted Tweets Get Syndicated

Twitter just announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. This is starting with Flipboard and Yahoo Japan. There’s no question that Internet users experience Twitter in many places beyond Twitter itself, so it make sense that Twitter would try to apply that to Promoted Tweets. “What makes Twitter unique is that Tweets can …

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Twitter Runs Promoted Accounts In ‘Following’ List

Twitter is promoting accounts in people’s “following” lists, regardless of whether or not the person actually follows that account. This is starting to draw some attention and criticism, as some find it to be misleading. MasterCard appears to be the account everybody (including myself) is seeing. As Marketing Land points out, MasterCard is even listed in Visa’s “Following” section. It …

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Twitter Adds Mobile Targeting Options

Twitter announced the launch of two new mobile targeting features for advertisers: mobile carrier targeting and targeting users with new mobile devices. Twitter says a number of types of advertisers can make use of carrier targeting, such as carriers themselves, mobile manufacturers, app marketers, and other verticals. “Advertisers across verticals can create carrier-targeted campaigns that align with their preferred demographic,” …

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Twitter Launches Tailored Audiences From Mobile Apps

Twitter announced the launch of tailored audiences from mobile apps, enabling advertisers to create targetable audience segments based on mobile app actions (like installs, purchases, or sign-ups). This follows the recent news that Twitter would track which apps users have. “Tailored audiences from mobile apps can help you drive the highest possible ROI in your app install and app engagement …

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Twitter Tests Card-Linked ‘Offers’ With A Few Brands

Twitter announced that it’s testing a new offering for advertisers called Twitter Offers, whicn enables them to provide card-linked promotions to users. When a Twitter users sees a Twitter Offer in their timeline, they can add it to their credit or debit card, and redeem it in real time using their card at the store that offered the deal. “Because …

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Twitter Adds Location Controls For Native Ads On MoPub

Twitter announced some new location control features for creating and managing native ads with its MoPub. This is the result of an integration with technology from Namo Media. “MoPub’s new location control features are the first tools that lets you find the perfect mix of content and ads for your app simply and quickly,” says Twitter’s Kevin Weil . “You …

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Twitter Adds Tools To Tailored Audiences

Twitter announced an update to its Tailored Audiences ad targeting feature. It’s getting new stuff like audience list uploading, better audience management tools, new supported ID types, and better targeting in general. Twitter first made Tailored Audiences available globally in December. Now it has look-alike-only targeting, which lets you only target users similar to your tailored audience. As Twitter explains, …

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Twitter Launches Self-Serve Ads In 11 New Countries

Last week, Twitter announced the expansion of Twitter Ads into twelve new markets including: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine and Portugal. On Thursday, the company announced the launch of self-service ads in eleven new countries: Argentina, Chile, Colombia, Ecuador, Guatemala, Mexico, Peru, Belgium, Italy, Luxembourg, the Netherlands. “Over the last year, …

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