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All Posts Tagged Tag: ‘Twitter Ads’

Will Promoted Tweet Syndication ‘Torpedo’ Ad Creativity?

Earlier this month, Twitter announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. Promoted Tweets appear on third-party services beginning with Flipboard (which now has a desktop experience in addition to its mobile apps) and Yahoo Japan. This is the example Twitter showed of a Nissan ad running in the Flipboard app: Rob Emrich, CEO …

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Twitter Advertising Just Got Easier For SMBs

Twitter just announced a new ad offering aimed at small and medium-sized businesses. It’s called Quick Promote, and lets advertisers promote their best performing tweets from the Tweet Activity dashboard. “Since we launched our self-service ad platform in 2013, we’ve developed a range of products to help SMBs accomplish their marketing goals,” says product manager Buster Benson. “Last year, we …

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Twitter’s Promoted Tweets Get Syndicated

Twitter just announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. This is starting with Flipboard and Yahoo Japan. There’s no question that Internet users experience Twitter in many places beyond Twitter itself, so it make sense that Twitter would try to apply that to Promoted Tweets. “What makes Twitter unique is that Tweets can …

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Twitter Runs Promoted Accounts In ‘Following’ List

Twitter is promoting accounts in people’s “following” lists, regardless of whether or not the person actually follows that account. This is starting to draw some attention and criticism, as some find it to be misleading. MasterCard appears to be the account everybody (including myself) is seeing. As Marketing Land points out, MasterCard is even listed in Visa’s “Following” section. It …

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Twitter Adds Mobile Targeting Options

Twitter announced the launch of two new mobile targeting features for advertisers: mobile carrier targeting and targeting users with new mobile devices. Twitter says a number of types of advertisers can make use of carrier targeting, such as carriers themselves, mobile manufacturers, app marketers, and other verticals. “Advertisers across verticals can create carrier-targeted campaigns that align with their preferred demographic,” …

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Twitter Launches Tailored Audiences From Mobile Apps

Twitter announced the launch of tailored audiences from mobile apps, enabling advertisers to create targetable audience segments based on mobile app actions (like installs, purchases, or sign-ups). This follows the recent news that Twitter would track which apps users have. “Tailored audiences from mobile apps can help you drive the highest possible ROI in your app install and app engagement …

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Twitter Tests Card-Linked ‘Offers’ With A Few Brands

Twitter announced that it’s testing a new offering for advertisers called Twitter Offers, whicn enables them to provide card-linked promotions to users. When a Twitter users sees a Twitter Offer in their timeline, they can add it to their credit or debit card, and redeem it in real time using their card at the store that offered the deal. “Because …

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Twitter Adds Location Controls For Native Ads On MoPub

Twitter announced some new location control features for creating and managing native ads with its MoPub. This is the result of an integration with technology from Namo Media. “MoPub’s new location control features are the first tools that lets you find the perfect mix of content and ads for your app simply and quickly,” says Twitter’s Kevin Weil . “You …

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Twitter Adds Tools To Tailored Audiences

Twitter announced an update to its Tailored Audiences ad targeting feature. It’s getting new stuff like audience list uploading, better audience management tools, new supported ID types, and better targeting in general. Twitter first made Tailored Audiences available globally in December. Now it has look-alike-only targeting, which lets you only target users similar to your tailored audience. As Twitter explains, …

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Twitter Launches Self-Serve Ads In 11 New Countries

Last week, Twitter announced the expansion of Twitter Ads into twelve new markets including: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine and Portugal. On Thursday, the company announced the launch of self-service ads in eleven new countries: Argentina, Chile, Colombia, Ecuador, Guatemala, Mexico, Peru, Belgium, Italy, Luxembourg, the Netherlands. “Over the last year, …

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Twitter Opens Ads To Twelve More Markets

Twitter announced that it’s expanding Twitter Ads into twelve new markets in Eastern Europe and Portugal. “There has been tremendous growth in this region over the last year, and Twitter Ads will now be available in 35 EMEA (Europe, Middle East and Africa) markets through direct sales support teams and reseller partnerships,” said VP of Direct Sales, Europe, Ali Jafari. …

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Twitter Releases Promoted Video In Beta

Twitter announced the beta test of a new Promoted Video offering for advertisers after testing Video Cards earlier this year. The tests, the company says, have shown that tweets containing native Twitter video generate more engagement and video views. Twitter says Promoted Video builds on its Amplify program, which is geared toward letting media companies and brands capture experiences related …

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