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Twitter Expands Geo-Targeting To More Countries, Adds Postal Code Targeting In U.S. Twitter Expands Geo-Targeting To More Countries, Adds Postal Code Targeting In U.S.

Twitter announced the expansion of geo-targeting features to more advertisers. It has added state and region targeting in Brazil and Canada and postal code targeting in the U.S. It is also adding geo-targeting including state and region targeting to eight …

Twitter Launches New Ad Unit To Drive Traffic To Websites Twitter Launches New Ad Unit To Drive Traffic To Websites

Twitter just announced a new ad unit called the Website card, which it says will increase your website traffic and conversions. The company describes it as “a new way for advertisers to easily surface website content within a Tweet and …

Twitter’s MoPub Opens Native Ads To All Twitter’s MoPub Opens Native Ads To All

Twitter announced the general availability of MobPub’s programmatic native ads platform after four months of testing it with mobile app developers. Availability will begin on Wednesday. The platform provides advertisers with an SDK for creating customized ad units inside of …

Twitter Launches App Promotion Suite Twitter Launches App Promotion Suite

As expected, Twitter announced the launch of a new mobile app promotion suite, enabling app developers to use mobile app-install ads on Twitter, and throughout the MoPub Marketplace, which spans over a billion Android and iOS devices. The suite is …

Report: Twitter’s Ads ‘Consistently’ Deliver Higher Click-Through Rates Than Facebook’s Report: Twitter’s Ads ‘Consistently’ Deliver Higher Click-Through Rates Than Facebook’s

Resolution Media released a new report looking at social advertising trends, which found that advertisers invested 127% more in Facebook than in Twitter in 2013. The gap could narrow, however, as businesses voice their frustration with Facebook, and Twitter launches …

Twitter Reportedly About To Launch App-Install Ads Twitter Reportedly About To Launch App-Install Ads

Twitter reportedly has a new mobile ad product in the works, which may launch in the coming weeks. It’s an app-install ad format, which would enable developers to get users to click to download their applications. This comes from Bloomberg …

Twitter Launches Promoted Accounts In Search Twitter Launches Promoted Accounts In Search

Twitter announced the addition of a new format to its ad platform – Promoted Accounts in Search. Twitter will show these to users in search results along with recommendations of people to follow. Twitter says it automatically selects relevant search …

Twitter Launches ‘Twitter Marketing Platform Program’ Twitter Launches ‘Twitter Marketing Platform Program’

Twitter announced the launch of the Twitter Marketing Platform Program, a new brand encompassing its network of partners – both through its Ads API and in measurement and targeting. “The companies in our new Marketing Platform Program have helped their …

Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs
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Twitter announced some new features for advertisers today, specifically in the realm of tailored audiences. Twitter began testing tailored audiences ad retargeting back in the summer before making it globally available last month. The option enables advertisers to reach users …

Twitter Is Doing A Lot To Make Its Ad Platform More Appealing Twitter Is Doing A Lot To Make Its Ad Platform More Appealing
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2013, without question, has been the year that Twitter started taking advertising seriously (obviously a higher priority being the year it went public as well), and it might just be the year where your business should start taking it seriously …

Twitter Gives Conversion Tracking To All Advertisers Twitter Gives Conversion Tracking To All Advertisers
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Twitter just announced the general availability of conversion tracking for its advertising platform. This gives marketers a measurement and reporting tool to help them get a better idea of just how effective their Twitter campaigns are. Twitter has been testing …

Twitter Gives All Advertisers Promoted Accounts For Timeline Twitter Gives All Advertisers Promoted Accounts For Timeline

Twitter has had Promoted Accounts since 2010, and launched them in its mobile apps last year. The company has been testing a feature on iOS and Android that shows account recommendations, which leverage tweetsas a call to action, and are …

Twitter Adds Broad Match To Keyword Targeting Twitter Adds Broad Match To Keyword Targeting
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Earlier this year, Twitter launched keyword targeting for its ad platform, enabling advertisers to reach users based on words in their recent tweets and in tweets with which they’ve recently engaged. Now, Twitter is launching broad match for keyword targeting. …

Twitter Makes ‘Tailored Audiences’ Retargeting Available Globally Twitter Makes ‘Tailored Audiences’ Retargeting Available Globally
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Twitter began testing its “tailored audiences” ad retargeting back in the summer and has now announced the feature’s global availability. “With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even …

Twitter Ads Can Now Target TV Conversations Twitter Ads Can Now Target TV Conversations

In May, Twitter introduced TV ad targeting in beta, and then made it generally available in the U.S. in July. On Thursday, Twitter announced an expansion of its TV targeting suite with the addition of TV conversation targeting, which it …

Twitter Ads Get Better, Expand To More Businesses Twitter Ads Get Better, Expand To More Businesses
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Now that it’s a public company, Twitter will eternally have a lot of questions to answer regarding revenue. The company’s monetization efforts have been criticized heavily for years, and are obviously now in a greater spotlight than ever. Twitter just …

Twitter Launches Scheduled Tweets (But Only For Advertisers) Twitter Launches Scheduled Tweets (But Only For Advertisers)
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Twitter announced on Monday that it is now offering tweet scheduling for advertisers. You can now schedule organic or promoted tweets for specific dates and times up to a year in advance, but you can only do so if you’re …

Twitter TV Ad Targeting Now Generally Available In The U.S. Twitter TV Ad Targeting Now Generally Available In The U.S.

Back in May, Twitter announced new TV ad targeting in beta. Now, the company has announced the general availability of the feature in the U.S. Twitter says the results of the beta test period have shown that using Twitter and …

Twitter Reportedly Working On Answer To Facebook Exchange Twitter Reportedly Working On Answer To Facebook Exchange

Twitter is reportedly working on an ad-retargeting exchange, similar to the Facebook Exchange (FBX), in its continued push to provide more advertising options and to better monetize its popular service. The news comes from AdAge, which cites “people with knowledge …

Twitter Opens Up Self-Service Ads to All U.S. Users Twitter Opens Up Self-Service Ads to All U.S. Users

For the past couple of years, Twitter has been slowly adding business partners to its self-service af platform, which allows users to easily build marketing campaigns on the site via promoted tweet and account targeting. And today, Twitter is finally …

Is Keyword Targeting What Businesses Need To Get More Out Of Twitter? Is Keyword Targeting What Businesses Need To Get More Out Of Twitter?
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Twitter may have gotten significantly more useful for businesses this week with the launch of keyword targeting for its ad platform. The company began rolling out the feature on Wednesday in all languages and markets where Twitter ads are supported. …