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Twitter Launches ‘Twitter Marketing Platform Program’ Twitter Launches ‘Twitter Marketing Platform Program’

Twitter announced the launch of the Twitter Marketing Platform Program, a new brand encompassing its network of partners – both through its Ads API and in measurement and targeting. “The companies in our new Marketing Platform Program have helped their …

Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs
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Twitter announced some new features for advertisers today, specifically in the realm of tailored audiences. Twitter began testing tailored audiences ad retargeting back in the summer before making it globally available last month. The option enables advertisers to reach users …

Twitter Is Doing A Lot To Make Its Ad Platform More Appealing Twitter Is Doing A Lot To Make Its Ad Platform More Appealing
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2013, without question, has been the year that Twitter started taking advertising seriously (obviously a higher priority being the year it went public as well), and it might just be the year where your business should start taking it seriously …

Twitter Gives Conversion Tracking To All Advertisers Twitter Gives Conversion Tracking To All Advertisers
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Twitter just announced the general availability of conversion tracking for its advertising platform. This gives marketers a measurement and reporting tool to help them get a better idea of just how effective their Twitter campaigns are. Twitter has been testing …

Twitter Gives All Advertisers Promoted Accounts For Timeline Twitter Gives All Advertisers Promoted Accounts For Timeline

Twitter has had Promoted Accounts since 2010, and launched them in its mobile apps last year. The company has been testing a feature on iOS and Android that shows account recommendations, which leverage tweetsas a call to action, and are …

Twitter Adds Broad Match To Keyword Targeting Twitter Adds Broad Match To Keyword Targeting
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Earlier this year, Twitter launched keyword targeting for its ad platform, enabling advertisers to reach users based on words in their recent tweets and in tweets with which they’ve recently engaged. Now, Twitter is launching broad match for keyword targeting. …

Twitter Makes ‘Tailored Audiences’ Retargeting Available Globally Twitter Makes ‘Tailored Audiences’ Retargeting Available Globally
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Twitter began testing its “tailored audiences” ad retargeting back in the summer and has now announced the feature’s global availability. “With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even …

Twitter Ads Can Now Target TV Conversations Twitter Ads Can Now Target TV Conversations

In May, Twitter introduced TV ad targeting in beta, and then made it generally available in the U.S. in July. On Thursday, Twitter announced an expansion of its TV targeting suite with the addition of TV conversation targeting, which it …

Twitter Ads Get Better, Expand To More Businesses Twitter Ads Get Better, Expand To More Businesses
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Now that it’s a public company, Twitter will eternally have a lot of questions to answer regarding revenue. The company’s monetization efforts have been criticized heavily for years, and are obviously now in a greater spotlight than ever. Twitter just …

Twitter Launches Scheduled Tweets (But Only For Advertisers) Twitter Launches Scheduled Tweets (But Only For Advertisers)
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Twitter announced on Monday that it is now offering tweet scheduling for advertisers. You can now schedule organic or promoted tweets for specific dates and times up to a year in advance, but you can only do so if you’re …

Twitter TV Ad Targeting Now Generally Available In The U.S. Twitter TV Ad Targeting Now Generally Available In The U.S.

Back in May, Twitter announced new TV ad targeting in beta. Now, the company has announced the general availability of the feature in the U.S. Twitter says the results of the beta test period have shown that using Twitter and …

Twitter Reportedly Working On Answer To Facebook Exchange Twitter Reportedly Working On Answer To Facebook Exchange

Twitter is reportedly working on an ad-retargeting exchange, similar to the Facebook Exchange (FBX), in its continued push to provide more advertising options and to better monetize its popular service. The news comes from AdAge, which cites “people with knowledge …

Twitter Opens Up Self-Service Ads to All U.S. Users Twitter Opens Up Self-Service Ads to All U.S. Users

For the past couple of years, Twitter has been slowly adding business partners to its self-service af platform, which allows users to easily build marketing campaigns on the site via promoted tweet and account targeting. And today, Twitter is finally …

Is Keyword Targeting What Businesses Need To Get More Out Of Twitter? Is Keyword Targeting What Businesses Need To Get More Out Of Twitter?
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Twitter may have gotten significantly more useful for businesses this week with the launch of keyword targeting for its ad platform. The company began rolling out the feature on Wednesday in all languages and markets where Twitter ads are supported. …

Twitter Ads Get Keyword Targeting Twitter Ads Get Keyword Targeting

Twitter has announced the launch of keyword targeting in timelines as a new feature for its ad platform. It is rolling out today in all languages and markets (where Twitter Ads are supported). The feature is available in the full …

Twitter Officially Launches Twitter Ads API Twitter Officially Launches Twitter Ads API

Twitter has announced the official launch of the Twitter Ads API after testing it with partners since January. The first five partners include: Adobe, HootSuite, Salesforce, SHIFT and TBG Digital. “Since we launched Promoted Tweets in April 2010, marketers have …

Twitter Launches New Interest-Based Ad Targeting Twitter Launches New Interest-Based Ad Targeting

Twitter announced the launch of some new interest-based targeting for advertisers today. Those using Twitter’s Promoted Tweets and Promoted Accounts can start targeting campaigns based on interests of their choosing. There are over 350 interest categories available to advertisers. They …

Could Twitter be Acquired by Google in Light of Facebook IPO Fallout? Could Twitter be Acquired by Google in Light of Facebook IPO Fallout?
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Could Twitter be acquired by Google? It seems like a rather outlandish idea, but thanks to the recent flop by Facebook in their efforts to go public, smaller internet companies like Twitter may find acquisition by an established giant like …

Twitter Ads Move to Detroit: GM, Ford, & Chrysler Get New Neighbors Twitter Ads Move to Detroit: GM, Ford, & Chrysler Get New Neighbors

The Contra Costa Times reports that Twitter is setting up a new advertising office in Detroit. There’s no doubt as to the reason for the addition; to get close to the advertising budgets of the big 3 auto makers. Promoted …

Online Ads: Twitter Followers More Likely to Buy Online Ads: Twitter Followers More Likely to Buy

Exacttarget.com has released a new study which reveals the fickle behavior of online consumers. The report was an attempt to nail down United Kingdom shoppers buying behavior by demographic, but the results only reinforced a well known truth; consumers behavior …

Twitter Ad Performance: How Big Can Twitter Get? Twitter Ad Performance: How Big Can Twitter Get?

Peter Fenton, a general partner at Benchmark Capital and member of the Twitter Inc. board speaks about social network platforms and their value to investors. He addresses specifically the potential of Twitter ads and how promoted tweets can have a …