All Posts Tagged Tag: ‘TV advertising’

Twitter TV Ad Targeting Now Generally Available In The U.S.

Back in May, Twitter announced new TV ad targeting in beta. Now, the company has announced the general availability of the feature in the U.S. Twitter says the results of the beta test period have shown that using Twitter and TV combined have significantly improved campaigns compared to just using TV by itself. “In our tests over the last few …

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Twitter Nascar TV Spot Promotes Hashtag Pages During the Pocono 400

Yesterday, Twitter grabbed the attentions of Nascar fans when they released their new television ad featuring their corresponding page. The ad ran during the Pocono 400 race and featured driver Brad Keselowski (who placed 24th in the race) snapping a pic with his iPhone. What’s interesting (and different) is the hashtag featured in the commercial doesn’t just attach itself …

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